Looking back at the history of the development of pop music in the Chinese music scene, there is one name that cannot be bypassed in any way, that is, Tao Zhe, who is known as the "Godfather of R&B".
Although up to now, the representative of R&B in the eyes of most people is Jay Chou, but in fact Tao Zhe is the real godfather.
In 1997, before Jay Chou's debut, Tao Zhe took the lead in releasing the self-titled album that shocked the entire music scene, among which songs such as "Love is Simple", "10:30 at the Airport", "Beach" and so on still feel extremely advanced.
But now we have to admit that Tao Zhe, who was once the godfather of the music world, has indeed become a singer, probably except for the post-80s and some post-90s, the young generation after 00 few people know Tao Zhe.
Although the vast majority of star artists can not escape the fate of moving from the peak to the low tide, Tao Zhe, as a veritable godfather of the music world, is now so depressed in popularity, it is inevitable that people will sigh.
In this article, we might as well analyze the reasons for Tao Zhe's passing.
First of all, in the editor's opinion, there are three main reasons for Tao Zhe's past:
First, the peak period is too short to have the ability to continuously output high-quality works.
Tao Zhe is undoubtedly the shortest peak of the four "Zhou Wang Tao Lin", and now Jay Chou Wang Lihong is still very hot after more than 20 years of debut, Lin Junjie is at the peak of his career, but Tao Zhe's peak period is less than 10 years.
The first album in 1997 pushed Tao Zhe to the top, and then Tao Zhe released "I'm OK", "Black Liuding" and "Taiping Shengshi" three divine albums, but since the release of "Black Liuding" in 2005, Tao Zhe's talent seems to have been exhausted, and the quality of his works has begun to decline off a cliff.
In 2006, Tao Zhe released the album "Too Beautiful", whether it is popularity or word of mouth, it has encountered Waterloo. After that, Tao Zhe's career became more and more sluggish, and by the time of the release of "69 Movements" in 2009, Tao Zhe had basically degenerated.
In the end, Tao Zhe did have amazing talent in the past, but he did not have the ability to continuously output high-quality works, and after the first four albums, his talent has almost been exhausted. Therefore, with the development of the times, he is doomed to be eliminated and forgotten.
Second, the external image and personal personality are not enough fans.
We all know that if you want to be popular as an artist for a long time, in addition to excellent works, his personal external image and personality are also very important, at least to account for one of them.
For example, Jay Chou, the reason why he was able to suddenly become popular in the early years, in addition to his works, his bohemian personality has also made many young people sought after, because in the eyes of fans, Jay Chou's whole person represents a kind of "cool". Another example is Wang Lihong, the reason why he was able to burst into flames in his early years was that he could not be separated from his handsome appearance.
And Tao Zhe, obviously he is a singer who is not proud and has a low-key personality, so in addition to the works, there is no advantage in other aspects, which makes him can only circle some "works fans". In this way, Tao Zhe is doomed to be unable to lead the trend of the times, and he cannot become a phenomenon-level explosive artist.
Coupled with the fact that the peak period of his works is also too short, it is not surprising that Tao Zhe has gradually degenerated into a passing time.
Third, the lack of packaging and marketing, the impact of negative news events.
As an artist, even if you are talented, you are absolutely inseparable from the packaging and marketing of the company team behind you. Only when the appropriate time to make publicity and marketing, can the public continue to know and understand, so as to increase more exposure.
However, Tao Zhe is precisely a singer who lacks packaging and marketing, and the team behind it is too Buddhist, and the resources given to Tao Zhe are also very few.
Originally, with his talent and status, Tao Zhe could serve as a mentor for any music talent show, but the most representative "The Voice of China" in China has never invited him. Although Tao Zhe has also participated in some variety shows, it is obviously not suitable for him.
In addition to the lack of packaging and marketing, another key factor affecting Tao Zhe's popularity is the famous "PPT incident", that is, the extramarital affair event. Because the celebrity's leg-splitting cheating behavior is increasingly despised by the public, Tao Zhe's popularity and reputation have also plummeted after this negative news event.
Until now, some netizens' impression of Tao Zhe is not that he is the godfather of the song world, but a bad artist who has had a leg-splitting behavior. It has to be said that the negative impact of the former "PPT incident" on Tao Zhe's career is quite large.
The above three points are all the reasons why Tao Zhe has gradually become a singer from the godfather of the former music scene.
Because Tao Zhe's voice degradation is very obvious now, coupled with the serious loss of fans and the age, it is difficult for Tao Zhe to usher in the second spring of his career in the future.
But no matter what, even decades later, when we look back at the history of the development of Chinese pop music, the name Tao Zhe can never be bypassed. In fact, as a singer, it is a great success to be able to enter the annals of the history of the music world.