Remember "Who's the Treasure Singer" aired on Mango Channel two months ago? At that time, it sparked a hot discussion on the Internet before it was broadcast, because the format of the show was borrowed from the popular Korean variety show "sing again". Yes, it is "borrowing", not introduction, and many programs similar to Han Zong on Mango Tv in recent years have adopted this form.
Sure enough, on the day of the premiere of "Treasure Singer", another video platform Youku, the whole network issued a press release, claiming that they were the producers of the Chinese mainland obtained the exclusive authorization of "Sing again", solemnly expressing their respect for the original. There is a great posture of Li Kui to fight fake Li ghosts.
It's also very strange to say: the party that took the imitation route has already taken the lead, the program has started, and the party who paid for the copyright has basically not moved anything, only published a recruitment notice.
So, now that half a year has passed and "Treasure Singer" has been broadcast for a long time, what happened to Youku's Chinese version of "sing again"? It is reasonable to say that in half a year's time, a music program from recruiting guests to recording, how can it be enough, should it be broadcast soon?
The news finally came.
Recently, Youku released a preview about the Chinese version of "sing again". But if you think it's the official guest lineup and the premiere date, you're still naïve.
In this 20-second trailer, only two people appeared on camera, Ouyang Nana and Xiao Ke, whose identities are the "proposed invitation to listen" of the show, which is equivalent to Wang Yuan and Zhang Yadong of "Treasure Singer".
Note that it is a "proposed invitation", and the two people who appeared on the surface have not yet been determined, and it seems that the eight characters have not been skimmed.
Sure enough, the information revealed to us by the two is that the Chinese version of "Sing Again" will be broadcast in 2022.
Oh my God, 2022, not even "the beginning of the year" was said. Since there is no exact information about the current participating singers and listening guests, when it will be officially recorded is far away, it is really difficult to say when the show will be launched next year.
In addition, the two also revealed a message to us, that is, the name of the program was proposed to be "Give Me a Wheat". The name is reminiscent of the lyrics of a certain song, "Give me a cigarette", and I remember that when it was broadcast, it was harmonized as "give me an eye", which was particularly funny.
Let's analyze the significance of hosting the show "Give Me a Wheat". Although the original show is a big hit in South Korea, can the Chinese version still continue this situation? In my opinion, in the absence of miracles, this possibility is actually quite small.
There are two main reasons:
< h1 class = "pgc-h-arrow-right" > on the one hand, this form of program is difficult to get particularly large attention in China, as exemplified by "Treasure Singer"</h1>
Before the launch of "Treasure Singer", many people were full of expectations and felt that Mango Station would create another blockbuster sound synthesis. But after the broadcast, it was far from our expectations, whether it was attention, ratings or word of mouth, it was mediocre. Some netizens even said that this is the most failed variety show that Mango Station has ever done. The variable and unattractive format, the orderly editing, the weightless guests, the non-salty and untitled singers... None of them have the potential to explode, and it is not easy to go out of the circle.
Do you think that these so-called "treasure singers" can detonate the show? It's too hard. The reason why they have become "anonymous singers" and are willing to participate in this show proves two points: one is the lack of traffic, and the other is that they do not have a high status in the music world. Either they are unknown newcomers, or they are "old people" who have not been able to go up and down. Even if you have good strength, it is not realistic to rely on such a show to become popular.
I don't know how it is in South Korea, but in China I think it is almost impossible to do it. You see those explosive music roundups on the market, how many of them do not rely on traffic singers to attract attention?
Maybe you said "The Voice of China" is not. But it is also by the mentor to attract attention, and the mentor is definitely a musician with a high status; perhaps you say that "I am a singer" is not, but most of the guests are senior singers, once such a heavyweight singer is not invited, the program can not continue.
Huang Qishan became popular through "I Am a Singer", and Deng Ziqi also became popular in the mainland through "I Am a Singer", but what would happen if the stage was full of singers such as Huang Qishan and Deng Ziqi, but there were no singers such as Yu Quan, Han Hong, Liu Huan, Zhang Xinzhe, Li Jian, and Jie Shijie?
It is safe to say that "I Am a Singer" has long been on the street, and there is no Huang Qishan's popularity and Deng Ziqi's fire. Although they are very powerful, but there is no traffic, nor a lot of fame and status, relying solely on strength performance can not support a show. Don't mistake old singers and nameless new singers, as long as they stand on the mango stage, they can become popular. not necessarily! Also look at what stage.
Therefore, "Treasure Singer" is doomed to be unpopular, even if you watch the show at the moment and feel that a certain stage is OK, but the whole does not have the innate conditions to become a phenomenon-level variety show.
Let's look at the final result.
After the end of "Treasure Singer", do you see who is popular? There seems to be none. The past is still gone, the obscure is still unknown. The show didn't have a bit of residual heat either, like it never happened.
The only people who have seen a bit of exposure recently are Man Jiang, Chen Chusheng and Meng Huiyuan. Man Jiang and Chen Chusheng came to participate in "Chasing the Light Brother 2" again, and Meng Huiyuan came to "Our Song" to participate in an issue and was sent home. If that's if that's the dividend from the Treasure Singer show, that's it.
In contrast, the changes to the guests of Mango Tv's blockbuster programs are huge, and many artists have rewritten their entire acting lives. Did we originally think that this show would give birth to many "Deng Ziqi" and "Huang Qishan"? Too naïve.
<h1 class="pgc-h-arrow-right" > On the other hand, the mango table that is best at creating blockbusters has not been done, what can Youku, which has been defeated many times, do? </h1>
Mango Station's production ability on this large-scale variety show, as well as the sensational effect created every time, I believe that everyone does not doubt, there have been many successful examples.
The execution of Mango Station is also amazing. After the original Korean program was broadcast, they revised the other program in a very short period of time, finalized the plan, and then intensively recruited guests and recordings, and then officially launched in April 2021.
On the other hand, Youku took the lead in approaching and obtaining authorization after the premiere of "sing again" in November 2020, but there was no progress in holding the copyright for more than a year, and the start of the program was far away. The contrast in execution is simply enormous.
If you work slowly and do small work, and the programs you make are particularly capable of playing, then there is nothing to say. However, as we all know, there is a saying called "Youku production, must be paste". If nothing else, let's just talk about the music program - the draft category "The Name of the Teenager", the band category "Let's Band Together", the duet category "This Singing And Singing Season", the singing and composing category "This is the Original"... Which gear is not paste? The same type of program, others can make a phenomenon, to him here is often confused through the center of the earth.
Then, the soul torture comes: the mango station that is best at creating explosive models and super execution is on the street in the program mode of "sing again"; then, now it is the turn of Youku, which has repeatedly lost battles and low execution in the music synthesis, why should it succeed in the Chinese version of "sing again"?
There is also a very important factor, that is, the same program mode of the other party has seized the opportunity, if you play again, the freshness and attractiveness of the audience is also greatly reduced, and the risk is multiplied.
But spending money to buy copyrights, it is impossible to spend money in vain. I don't know if Youku's slow progress on this show stems from a psychology that it is difficult to ride a tiger?
Of course, this is not to say that it is completely impossible to succeed. Paste so many times, not this time. What if it explodes. If "Give Me a Piece of Wheat" can be made into Youku's first explosive sound synthesis, it can really only be said to be a miracle.