Text/Photo Peninsula all-media reporter Zhong Wenting
Double 11 is approaching, and it is the time for all the anchors with goods to show their magic. In this new industry where young men and women are dominant, there is a 77-year-old "hot sauce mother" in Qingdao who has become a special landscape with the performance of selling 10,000 bottles of chili sauce per day.
The 75-year-old started a business to sell hot sauce, not to make money
On November 2, the reporter came to a public welfare vegetarian restaurant in Shibei District that specializes in free meals for widows and widows, and the aunt who cooked while cooking in the back kitchen of the restaurant was Qingdao's famous aunt with goods "Hot Sauce Mother". "Hot sauce mother" named Zhang Qiukui, in front of the large stove stir-fry a large pot that can accommodate 20 people, inside is the vegetarian restaurant of the day's small tofu.
Zhang Qiukui is supported by a tripod for professional photography and videography, and the live broadcast room of her mobile phone on the shelf is as red as the stove in front of her. Aunt Zhang waved a large spoon in one hand, and did not forget to interact with the audience in the live broadcast room to greet her, "Thank you for the old iron brush sports car, brushing the sports car is not as good as buying my chili sauce, today's chili sauce small tofu is absolutely fragrant." ”
The reporter watched Zhang Qiukui busy with wind and fire, his waist was straight, his voice was loud, and it was difficult to imagine that this was a 77-year-old man. For the title of "old man", Zhang Qiukui quickly reminded reporters that she could be called "beautiful".
Zhang Qiukui moved the live broadcast room to the kitchen.
Zhang Qiukui and her daughter open a public welfare restaurant, and people who come here to eat do not need to spend a penny. Customers are all widows, disabled or elderly people with difficulties in life, as long as they have verified the situation by the neighborhood committee, they can come here for free meals every day. In addition to eating together, the old people also sing and play games together, just like a paradise for the elderly. The reporter saw that the free food here is still relatively rich, staple food, stir-fry, fruits are readily available, and about 30 elderly people in the restaurant are full.
Since the elderly who come to eat in the public welfare restaurant do not have to pay the fee, all the expenses of the restaurant come from the donation of well-wishers in society. Before also encountered capital turnover difficulties, Zhang Qiukui thought that although he was more than 70 years old, he could not watch the public welfare restaurant close, and those who came to sing, dance and eat every day were inseparable from here like family, Zhang Qiukui decided to start a business at the age of 75, she wanted to sell the small dish she had done for a lifetime: chili sauce, and the money sold was used to subsidize the daily expenses of the public welfare restaurant.
"The old dry mother in Guizhou can sell chili sauce, and the sauce I made is no worse than her!" Although Zhang Qiukui has such ambitions, it is still difficult in the early stage of entrepreneurship. First of all, the taste from the chili sauce is no longer simply enough to satisfy their own family, but to take into account the taste of the vast majority of people, can not not be spicy and can not be too spicy, and then fine to where the quality of the peanuts produced is good, with what oil stir-fry is more fragrant, green pepper or safflower pepper which is more numb.... Zhang Qiukui's own tongue has become a quality inspection machine. After adjusting the taste, Zhang Qiukui found an advertising company with the help of his daughter to design the outer packaging and put on the mass production line, so that Zhang Qiukui, who could continue to open a public welfare restaurant, restarted the road of entrepreneurship at the age of 75.
Zhang Qiukui sells hot sauce on live broadcasts.
From "old face red" to "senior internet celebrity"
After the mass production of chili sauce, in order to expand sales channels and increase sales, Zhang Qiukui also began to worry about selling goods through the most popular online live broadcast today. "But you need money, you have to spend money to find a little girl with Internet celebrities, and the more popular Internet celebrities are more expensive, I have not inquired", Zhang Qiukui sighed that the predicament at that time was originally a lack of money, and it was not clear whether it could be returned to the Internet celebrities who spent more money. Besides, no one is more familiar with the production process of chili sauce than her old lady, from the selection of ingredients to the processing, all of them have been checked by her personally, "Although I sing and dance better than the little girl, but when I say chili sauce, I am better than them." So the old lady decided to be this internet celebrity herself.
Zhang Qiukui works in the live broadcast room.
Speaking of the experience of the first live broadcast a few years ago, Zhang Qiukui still smiled shyly and blushed. "At that time, I was really shy, fortunately, thanks to the number that was just created, the audience was not much, and the robots in addition to the platform allocation of the number of people in the audience were relatives such as my girlfriend and my nephew, but they still did not open their mouths." Zhang Qiukui recalled that when she first started selling chili sauce, she used a nine-pack mobile phone holder to support her mobile phone, and began to advertise in the face of a small mobile phone screen, which made her feel that it was better to go directly to the vegetable market to sell goods and face the big living people who came and went.
"It is a sense of loneliness, a person like a neurotic can not talk to themselves can not be idle, after saying the ingredients to say the processing method, after saying the processing method continue to come back to say the ingredients, turn over and over the words." Of course, such a live broadcast form cannot retain the audience, nor can it bring sales. The orders were also placed by their own families in order to cheer her up. Zhang Qiukui felt that he could not continue like this.
Zhang Qiukui downloaded all the short video platforms that have live broadcasts to sell goods, watch star broadcasts, watch Internet celebrity broadcasts, especially how food anchors sell goods, and slowly discover some rules while learning. "Everyone is so busy, if you want to let the little girl dance and don't look at the old lady, the old lady must have superior skills!" Zhang Qiukui feels that her most outstanding ability is to cook delicious, and teaching cooking this kind of program is never outdated, men and women and children are always useful to get a time to learn, just like the chili sauce this condiment does not have a fixed age customer base, so Zhang Qiukui decided to change the form of live broadcasting, compared to sitting on a stool before, it is better to go to the kitchen she is most familiar with while cooking while selling hot sauce.
Zhang Qiukui has set the idea of cooking with chili sauce and selling goods by the way from the beginning of the first kitchen live broadcast, just like today's beauty bloggers are selling cosmetics in the process of teaching makeup, Mrs. Zhang's thinking is still very advanced. Zhang Qiukui moved his products to the stove and made dishes that were fried with chili sauce or cold mixed, "If you buy it, I will not eat it and I will teach you, and it doesn't matter if I learn not to buy mine." Zhang Qiukui even designed her own live broadcast slogan, just like today's anchor mantra "Family, buy it", she designed herself a "real big sister" personality.
Role positioning, role slogan, the design of the situation can not be less. What live broadcast common boss personally bargained, anchor tears and so on, Zhang Qiukui also used her heart to occasionally design a live broadcast of small climax, in her words is "in order to stick to the public welfare restaurant, open the old face also to do the live broadcast."
No matter what others think, they just want to leave value
Zhang Qiukui returned to the stove and immediately regained his self-confidence. After all, it was the main battlefield that the older generation of women had fought all their lives, and she was very familiar with those pots and pans and seasonings, and she didn't have to deliberately memorize her lines. Just like really teaching a neighbor to cook, Zhang Qiukui even reached the point where he couldn't stop with one mouth. "Don't you just make a meal to talk about, no matter how difficult it is to stay up late to do handicrafts to subsidize the family, reluctant to sleep and stay up and break the eyes?" Is it difficult to have nothing to eat, hungry and dizzy? ......”
Zhang Qiukui is a native of Qingdao, and when he was a child, his home was near the current Haiyun'an in Shibei District, and he was the fifth oldest among the seven brothers and sisters in the family. When she was a child, Zhang Qiukui was a child who knew that she had to work hard not to drag her family back, picking cinders, mowing grass, digging weeds, these heavy housework she began to do from the age of five. When he was sixteen years old, he went to the countryside to go to Guangbei Farm, which is now the Shengli Oilfield, and the place where the oil came from could not grow crops, so Zhang Qiukui was extremely emaciated when he was a teenager, and once he was hungry and shivered when he was working.
Zhang Qiukui practiced martial arts when he was young. Courtesy of respondents
Twenty-three-year-old Zhang Qiukui is married, her husband is a reader, in her words, her husband is a literate person who can only write, she is not willing to let her husband do a little rough work. So Zhang Qiukui went from washing and cooking to buying coal for light bulbs, and contracted the men and women in the family. Later, they had two daughters, and the family's life became more and more tense. Zhang Qiukui began to process manual work for garment factories, embroidering clothes, locking cuffs, zippers, etc., and a piece of clothing could earn three cents. Later, due to the good craftsmanship, the factory also handed over the processing of more difficult work uniforms to her, "the work clothes of the double bright thread, can not have a needle drop, the audit is very strict, and if it is not done well, it will be beaten back and re-done." At that time, you could make seven cents and eight cents by making one piece. Zhang Qiukui thought back to the years when he did needlework to subsidize his family, and never slept before one o'clock in the morning, "I think it's too much of a waste of time to sleep, do more work, and make a few cents more."
In order to let her daughter go out and be beautiful and bright, Zhang Qiukui will also buy back the scraps handled by the garment factory, "It is very cheap, sometimes the factory is thrown away as waste, I will drag it home first, find a slightly larger fabric to piece together clothes for the children," Zhang Qiukui, now 77 years old, said that the past has been light and breezy. Zhang Qiukui's craftsmanship is good, and the clothes she makes for her daughters with scraps have aroused the envy of other neighbors and children, so her daughter never felt that her family was poor when she was a child. They have all made a career in their respective fields when they grow up, and they are still grateful to their mothers for making new clothes that gave them confidence, so that they were the ones in the group of children who always walked with their heads held high. It was just that they didn't know it at the time, and their mother had tried her best. Later, Zhang Qiukui also became the director of a bakery.
Zhang Qiukui led the widowed old man to make a game.
Today's Zhang Qiukui is a fashionable old lady, 77 years old and still selling anchors and selling goods, and is also a legendary Internet celebrity in the live broadcast circle. For her live broadcast, Zhang Qiukui has also heard various voices, some praise, some people do not understand, and some people say that she is a show. "I don't care what people think of me, I'm just very optimistic about myself. I can also sell a few more bottles of hot sauce, do more public welfare, and leave more value in this world! Zhang Qiukui sighed.
Source: Peninsula Metropolis