In the morning, I deliberately went to visit Hongxing Erke, and the business was indeed much hotter than usual.
You can see its shops everywhere around, but the business is really average, although I think its current style is much better.
You know?
From the epidemic to the present, the most advertised I have seen in Hongxing Erke is the following one:
That's right, 2 pairs of 99 yuan. [Cover your face]
Today, the family is arrogant in the store, and only spent a few hundred, because the original price of up to two or three hundred things, most of them are still 6.8% off.
No wonder some netizens bought 500 yuan, brushed 1000 and ran.
To say that Hongxing Erke's products are cost-effective, there is really nothing to say.
Because of the donation event, Hongxing Erke, who was once sent to the hot search, is the enterprise in my hometown.
Born in it, grown up in it, I feel this feeling of home and country for the entrepreneurs in my hometown.
Although the headquarters of Hongxing Erke is in Xiamen, it is actually a Jinjiang enterprise.
When you mention Jinjiang, you may know that the shoes are All Anta, Xtep, etc. are All Jinjiang Shoe Companies.
Today I will give you a little narrower, Wu Rongzhao's birthplace, Hongxing Erke's starting place, Anhai Town, Jinjiang City.
The longest stone bridge in the world - Anping Bridge
What are the famous enterprises in Anhai?
Hengan Group, said Hengan may not be clear to everyone, then the heart should always know, right? Heart Seal, Anerle, Seven Degrees Space, etc. are all Hengan Group.
There are also Panpan food, pro-family food, crayon small new food, jingong.
Anhai Town is near the sea, which is a very important overseas transportation port and shelter port in Quanzhou during the Yuan and Song dynasties, and is one of the important starting point ports of Quanzhou's "Maritime Silk Road".
In its heyday, there was also a prosperous scene of "merchant ships connecting the world through the port, and jiahu and residents mutually marketing".
It can be said that this kind of business atmosphere has existed since ancient times.
One side of the water and soil to raise one side of the people, in such an environment, from a young age, there are naturally more businessmen.
Anhai has been a generation of talents since ancient times, like the well-known Zheng Chenggong, who is a businessman who lived in Anhai (formerly known as Anping).
Now There is still a road in Anhai called "Success Road".
Hongxing Erke came out in such a city with the spirit of not being afraid of losing and not being afraid of difficulties.
If you think that the business atmosphere is so strong, it must be all copper smell, it is very wrong.
Using "heavy business Chongwen" to describe An Hai is more suitable!
Education is the important business card of Anhai Town.
Founded in 1928, Yangzheng Middle School is located in Anhai Town.
Yangzheng Middle School (Image source network, if infringing.) Contact to delete)
As a provincial-level standard middle school, it is the dream of all Jinjiang students.
Wu Rongguang, the chairman of the board of directors of Hongxing Erke, yes, is the brother of the cute and simple Wu Rongzhao that the whole network likes, and is an alumnus of Yangzheng Middle School.
Yangzheng Middle School in Anhai Town has trained many provincial leaders for Fujian Province.
Not only that, during my studies at Yangzheng Middle School, I was deeply infected by the school's purpose of running the school: "Cultivate heaven and earth and righteousness, and cultivate talents among people."
No teacher will let you die reading, he will tell you that seeking truth and pragmatism, pioneering and innovating, is the most important way to grow.
When I was in high school, there were innovative programs, and now every time they talk about it with their peers, they find it incredible. Shouldn't the high school of our time be only reading sage books for the sake of the college entrance examination?
Of course not.
If Yangzheng's innovative curriculum is enough to have application value, the school will even help you contact the enterprises in Jinjiang to see if they can land.
I think few high schools can do that.
Why do I say that in Jinjiang, in Anhai, I can especially feel the great love of entrepreneurs?
As long as you are willing to study, you don't have to worry about tuition fees.
Almost every student can get financial support from Jinjiang entrepreneurs, as small as a few hundred, as large as a hundred thousand or more.
Jinjiang people are known for the spirit of "love to fight to win", and many entrepreneurs have been produced because of this.
These entrepreneurs are particularly passionate about philanthropy.
Education funds are basic, and there are many entrepreneurs who will take out a part of the funds every year and distribute them directly to the elderly in each village, giving certain subsidies to the elderly who are poor or have no source of income.
As long as they are admitted to a good high school, a good university or a Jinjiang student with good academic performance, they can more or less get scholarships in the village and town at each stage, and the school also has many scholarships for Jinjiang entrepreneurs.
Like Wu Rongguang of Hongxing Erke, when Yangzheng Middle School celebrated its 80th anniversary, he donated 1 million yuan to establish the "Wu Hanjie Education Development Fund" in the name of his father for the development and construction of the school's education.
The charity atmosphere in Jinjiang is very strong, and Anhai's charity is in the first place.
Therefore, when Wu Rongzhao, chairman of Hongxing Erke, advised him to buy some hot searches, he simply said: "Leave the money to those who need it more", which is the most normal reaction.
His brother Wu Rongguang once said: As an entrepreneur, you should not only value the benefits of your own enterprise, but more importantly, give back to the society and help people who really need help, so that entrepreneurs can be called responsible entrepreneurs.
Hongxing Erke's to be no.1, now it seems, is not only a product, but also an entrepreneurial spirit.