Beijing, November 6 (People's Daily Online) According to the State Administration for Market Regulation, the "Double Eleven" network centralized promotional activities are imminent, and the State Administration for Market Regulation has issued the "Work Tips on Regulating the "Double Eleven" Network Promotional Business Activities " (hereinafter referred to as the "Work Tips") to Internet platform enterprises and local market supervision departments across the country, aiming to standardize promotional business behavior, effectively maintain the order of the online trading market during the "Double Eleven" period, and protect the legitimate rights and interests of consumers.
The "Work Tips" mainly include the strict implementation of the main responsibility, the strict regulation of promotional behavior, the strict regulation of advertising behavior, the strict prohibition of unfair competition, the strict prevention of the operation of counterfeit and shoddy goods, the strict prohibition of the sale of illegal and prohibited goods, the proper resolution of online consumer disputes and the strengthening of government-enterprise communication and cooperation.
Image source: The official WeChat of the State Administration for Market Regulation
The State Administration for Market Regulation requires that the territorial market supervision department strengthen guidance, supervise and guide platform enterprises to perform their statutory obligations and implement the main responsibility through offline interviews, online guidance and publicity and education, strengthen monitoring and supervision, strictly investigate and deal with violations of laws and regulations, smooth the 12315 complaint and reporting channels, protect the legitimate rights and interests of consumers, and regulate the order of the online trading market.
At the same time, the market supervision department reminded that during the "Double Eleven" period, consumers should consume rationally, and at the same time improve their awareness of rights protection, and should promptly complain and report to platform enterprises or market supervision departments when encountering infringements, and use legal weapons to protect their legitimate rights and interests.
Source: People's Daily News