In this era of short video popularity, just a mobile phone can open the curtain of the movie, you and I can be the protagonists of their own movies, and everyone can create their own "IP".
Following the pace of the times, more and more people around them began to record their daily lives through vlogs, both the records of participating in travel and the collection of daily life trivia. Then the vlog produced will be published to the short video platform to record the good life.
As a result, some people were seen by the world overnight, and fans soared. In the era of short videos, every ordinary person is no longer ordinary, and you and I have the opportunity to be seen by the world. Just as today's dismantled Fang Qi kiki is the best example.
Born in Heilongjiang in 1993, Fang Qi took the college entrance examination twice, and won the 7th place in the Communication University of China for the second time, but because of the dysfunctional performance of cultural classes, she studied in three colleges.
From short video white to popular network, at the age of 26 in 2019, she earned the first 1 million in her life by doing short videos. And now she has tens of millions of fans on Douyin and has become a real travel blogger.
Today we will carry out detailed disassembly from five aspects: creative copywriting, video scripting, live-action shooting, editing dubbing, and monetization methods, and I believe you can gain something from it.
01
Create copywriting
The design of copywriting is one of the important factors for short videos to become a hit. Especially for emotional, inspirational, educational, tourism and other fields, copywriting is the finishing touch.
We looked at Fang Qi's video and found that she had the following three skills in video copywriting:
Arouse the interaction of the audience, let the audience watch your copy, can't help but want to leave their own opinions in the comment area, which is a classic way to write copywriting. This way is generally more with questions and rhetorical questions. For example: "How many points can you score?" "There is... What was the experience? ”
When applied specifically to the copywriting of the whole video, a common template is also provided: the beginning throws a question + the middle story or case (argument) + the end expresses a personal opinion or guides the interaction.
For example, in Fang Qi's video, there is "After graduation, do you go to the big city or return to the small city?" "What is it like to spend more than 40,000 yuan to empty your husband's shopping cart?" "What is your favorite taste of hometown, and will you go home for it?" And so on, these are the applications of this kind of way.
When you write copywriting without ideas, this is one of the directions that can be referenced.
A good work must be able to arouse strong resonance from the audience. For example, the movie "Hello, Li Huanying", which was a big hit at the beginning of this year, has aroused the resonance of many people about family affection.
Whether you're doing a music video or an article, the first thing is to feel the truth and resonate with the audience. Let the audience feel that "what is said is very right" after watching it, the audience feels that you have spoken their heart in your work, you see yourself in the work, if you can achieve this effect, the work must not be too bad, after all, who would refuse a work that understands themselves?
This kind of copywriting design method can think about the range of sympathy, inspiration, mentality, truth, goodness and beauty, and so on. Specific usage, for example, Fang Qi in the video posted: "When you are about to be defeated by the trivialities of life, let yourself be impulsive once" and so on, there are other similar ones such as "From ... To... it turns out that we can all do it..."
In the specific application, you can consider: character + state + expression of emotions. Or a combination of two or two of the three elements of character, state, and expression of emotion.
Arousing the curiosity of the audience can get the audience to stay on the page longer. Set up suspense in the copywriting, arouse curiosity, and make the audience think about what will happen, what the ending will be, and what kind of result will it be?
For example, in Fang Qi's video, there are: "In the five years after an ordinary girl graduated, how did she let herself have the confidence little by little", "Winter has arrived, have you ever seen the winter in the land of China?" And so on.
When citing specific full-text videos, you can use a common template: describe the event + opinion/opinion + leave suspense.
With the acceleration of the pace of life now, more and more people rarely have a large amount of time to think about their lives. Especially young people, may work pressure, mortgage car loans, sometimes not understood when you can get some philosophy and encouragement from the video, such copywriting can also easily become a hit.
In specific applications, such as using celebrity sentences with enough influence to interact emotionally with users through entertainment, the template that can generally be used is to believe + opinion. For example, Fang Qi's video "Talking about life with Cai Kangyong: There are some things that are not done in this life, and it doesn't matter." ”
02
Video transcripts
When shooting travel or drama videos. If you write a script in the early stage, it will save a lot of unnecessary trouble for the shooting and editing work in the later stage. For example, in Fang Qi's video, a lot of it is about a certain place, and the script is even more important.
Video scripts can generally be divided into three categories: outline scripts, split-shot scripts, and literary scripts. In the travel video, there are more split-shot scripts. A split-shot script refers to a series of shots that describe a video scene through continuous text, which is like a full-video production instruction manual, which is the process of translating the video plot into a shot.
The split-shot script is mainly composed of elements such as the selection of the scene, the shooting method and technique, the length of the shot, the picture content of the shot, and the background music.
It is necessary to include both the complete story and the translation of the plot of the story into shots. And at the same time, how each shot is handled, the details of shooting and editing must be taken into account. Therefore, this is more demanding for the photographer.
If you're just making a simple video, you can also simply write about the necessary parts. It can be roughly divided into the following aspects:
First, draw up an outline and set a framework
Determine the subject of the video, the specific places to be introduced, and what kind of effect you want to shoot.
Second, organize information
Information on the subject of the upcoming shooting should be collected and organized. For example, in Fang Qi's video shooting about Chongqing Tongliang City, it first introduced its specific geographical location and what kind of characteristics it had, and later quoted a poem: "Where the teenager goes, the negative rice on the copper beam." "Verses, which require a compilation of information in the early stages.
Third, the design of the scene
Short videos are characterized by short, flat and fast. Each scene has to think about what kind of effect
Fourth: the control of time and the sublimation of the theme
In terms of sublimation of the theme, it can be both technical and emotional, giving the audience a reason to like it.
03
Live-action shooting
In the process of us shooting short videos, most people probably choose their phones to shoot. When shooting video, there are two ways to reduce shake.
On the one hand, the cameraman pays attention to the movement and posture when shooting. Try to hold the mobile phone with both hands, the arm extends a certain distance to assist, keep the upper body stable when walking, only move the lower body, and minimize the amount of action of the upper body, so that the mobile phone will be stable to prevent video shake.
On the other hand, you can use anti-shake equipment, such as tripods, anti-shake stabilizers, etc. We can equip one or two or so according to a certain amount of equipment.
We can highlight the subject of the shooting through composition, so as to achieve the effect of clear primary and secondary, and the picture is concise and detailed.
When shooting with a mobile phone, the composition method of using the nine-square grid is more common. Divide the picture into nine squares evenly, and arrange the main position of the main body with the position of any one of the four corners on the center square. These points in the center are in line with the "golden section law", this composition can show change and movement, and the picture is full of vitality.
When we look at Fang Qi's video, we will find that although her video is short, she chooses more than one or two scenes and angles, making the video look more vivid and spiritual as a whole.
When shooting, in order to make the video not too monotonous, you can pull the lens closer from a distance, you can also pull the lens farther away from a close place, you can even shoot obliquely, and the video shot from different angles and different scenes will be better.
04
Clip dubbing
When editing a video, we may encounter situations where we want to keep a long shot but it is too long. If we speed up the video all, the display effect will not achieve the purpose we want.
At this time, we can take the method of accelerating in the front section and slowing down in the latter section. Later, when it is about to be displayed to the subject, the picture of the subject is enlarged, which not only solves the problem of too long the lens, but also prevents the problem of picture jumping.
Transition effects can be used well to increase the sense of visual impact. The more recommended video transitions are: fade in and fade out, left and right cylinders, upper and lower cylinders, up and down crossing, left and right crossing, etc. You can also add special transitions when editing according to the needs of the video.
3. Dubbing
A good short video is of course inseparable from a good dubbing. Good short video dubbing is more engaging and makes the audience feel immersed.
In dubbing, in order to ensure the sound quality, it is generally necessary to shoot the video first, and then add the audio later. Of course, if you don't want to use your own voice, you can also use dubbing software, now there are various characteristics of AI dubbing, you can choose your favorite voice of the voice actor, you can also adjust the speed of speech according to the context.
05
Monetization methods
There is no store, there is no product, how to do the shake merchant to bring goods? For example, Fang Qi shoots and recommends some fun and easy-to-use products in the video, and then puts the products into the video, and the fans place an order to buy and directly monetize.
Second, open a commodity window
On Fangqi's main page, we will find a merchandise window. The audience clicks into it is a shopping interface, there are recommendations and sorting, if the audience places an order from here, Fangqi will also have its own commission, so as to achieve monetization.
3. Receive advertisements
When we look at Fang Qi's videos, we occasionally see the positioning of scenic spots and some advertisements. Through the video, you can promote the attractions, and there are ads to monetize, and it is also convenient for the audience.
epilogue:
Unlike other travel bloggers, use the lens to show the beauty of the city or record the process of their own travels. Fang Qi Kiiki's videos often give people a feeling of interlacing time and space, which always resonates with people.
Therefore, a good short video content must be carefully crafted from many aspects such as creative copywriting, video transcription, live-action shooting, editing and dubbing, and create a distinctive and distinctive personal IP in order to go further in the field of short video.