Original title: iQiyi announced Huang Jingxiang as the spokesperson for two-dimensional live broadcasting to improve the pan-two-dimensional content ecosystem
On October 28th, iQIYI Fun Ceremony was grandly opened at The Hainan International Convention and Exhibition Center, with a number of exhibitors and dozens of well-known cosers bringing a two-day offline carnival to the majority of fans. During the event, iQIYI announced that Huang Jingxiang, known as "China's most beautiful coser", will serve as the spokesperson for iQIYI's animation two-dimensional live broadcast, and will officially launch the two-dimensional live broadcast product on November 15.
iQIYI began to test the waters of two-dimensional live broadcasting in 2015, and for the first time, it broadcast the Hatsune Future Concert, trying to present high-quality two-dimensional content to users in a more innovative way. Nowadays, iQIYI has officially launched a two-dimensional live broadcast product to provide pan-quadratic users with uninterrupted two-dimensional live broadcast content throughout the day, which is a positive attempt by iQIYI to lead the upgrading of the secondary-dimensional industry, which will bring users more pan-quadratic exchange experience, fully open up the secondary industry chain, and release ecological value.
iQIYI lays out two-dimensional live broadcasting to build a pan-two-dimensional ecology
iQIYI's scope of secondary live broadcasting includes cosplay (shorthand for English costume play, referring to the use of clothing, accessories, props and makeup to play roles in anime works and games), cv (shorthand for English tradinger voice, including both professional voice actors and non-professional online voice actors), singing, dancing, painting, handicraft, cute pets, daily life and other forms of secondary content expressions. Comprehensively present rich and high-quality two-dimensional live broadcast content to users. In addition to watching animations and comics, users can interact and make friends online, and cooperate with rich online and offline activities to experience the atmosphere of two-dimensional live broadcasting with the participation of the whole people.
With the rise of the two-dimensional culture, iQIYI has been trying to comprehensively improve the atmosphere of "two-dimensional community attributes". Different from the show and game live broadcasts, iQIYI has specially set up a characteristic two-dimensional growth system for two-dimensional live broadcasting, and users can also purchase special two-dimensional props for tips. In the future, iQIYI will realize the community-based and ecological construction of pan-quadratic live broadcast content by enriching the live broadcast content of secondary entertainment and diversified interactive experience gameplay.
In September this year, iQIYI exclusively broadcast the Hatsune Mirai 2017 concert, which is the first time that iQIYI has broadcast a concert in Japan for two consecutive years. In the process of this live broadcast, iQIYI adopted the highest code stream 1080p smooth live broadcast technology to present users with a strong sense of audiovisual impact of virtual and reality docking. At the same time, iQIYI's characteristic two-dimensional growth system and gift system have also been fully released in the live broadcast of this concert, giving two-dimensional users more diversified services and a more three-dimensional experience.
Huge potential in the pan-quadratic market iQIYI's two-dimensional live broadcast fills the gap in the market
In recent years, the supply of China's "two-dimensional" cultural products has become increasingly rich and diverse, and the exposure rate in the public eye has gradually increased, and the domestic core "two-dimensional" user scale has reached 70 million people, and the pan-"two-dimensional" user scale has reached 270 million people, and the market potential is huge.
At present, the live broadcast industry mainly provides users with game live broadcast, show live broadcast and other content, but there are only a few live broadcast products for a large secondary group, and most of them are spontaneously uploaded by up owners, and the quality of content is uneven, especially in the live broadcast of large-scale offline activities, content is extremely scarce. Since 2015, iQIYI has been broadcasting hatsune mirai concerts live for three consecutive years, and the number of live broadcasts has increased year by year, and by this year, iQIYI's exclusive live broadcast of Hatsune Mirai 2017 concerts has exceeded 640,000. The majority of pan-secondary users have a strong demand for this kind of content, but due to the limitations of conditions, individual up owners have neither the ability to obtain resources for live broadcasting, nor can they achieve better live broadcast results. The pan-quadratic industry urgently needs to join large platforms that truly understand the needs of quadratic users.
As the animation platform with the widest number of users and the most complete coverage of head content in the industry, iQIYI is continuously cultivating high-quality content to continuously meet the needs of users for high-quality secondary content. iQIYI's successful live broadcast of Hatsune Mirai concerts proves that users are becoming more accustomed to paying for high-quality content. According to iQIYI's official data, the number of independent users of the live broadcast of Hatsune Future Concert this year reached 520,000. This fully reflects iQIYI's in-depth layout in the field of pan-quadratic content ecology, as well as the integration ability of quadratic high-quality content and resources.
iQIYI has learned the urgent needs of users for high-quality two-dimensional live broadcast content through the successful experience accumulated by broadcasting Hatsune Future Concerts for three consecutive years, so it decided to officially launch the two-dimensional live broadcast product. In the future, iQIYI will give full play to its own advantages through two-dimensional live broadcasting, conform to the trend of cross-integration of content forms, improve the content ecology, build a new two-dimensional platform, provide more traffic and channels for the realization of the two-dimensional industry, and also bring new directions and possibilities for the development of the entire animation industry.