Some people say that this is a "pawnshop", when the story is out, the harvest is happiness; some people say that this is a "relief grocery store", the pass is the story, the release is the emotion... At 1112 Yuyuan Road, 101, there is a story shop that has been open for three months, collecting stories from more than 2,000 interesting souls.
On November 14, at the Urban Innovation Conference in Changning District, 101 stories selected from more than 2,000 stories were officially assembled into a book and first published at the conference.
But the story doesn't stop there. These young people who can "play" have left a new treasure for Yuyuan Road - the story shop co-creation account. Anyone who buys the book will be one of the companions of the Story Store, and 15% of the purchase fee will be credited to the Story Shop Co-Creation Account, which will be used to support more actions to take place on Yuyuan Road.
Over the years, as one of the 64 roads that Shanghai will never widen, Centennial Yuyuan Road (Changning Section) is undergoing a series of urban renewals. Create Chuangyi is the executor of the update of Yuyuan Road, and as the renewal of Yuyuan Road is getting deeper and deeper into the branches of the alley, they are also thinking about how to find a better connection between urban renewal and the sense of gain of surrounding residents.
"The so-called urban renewal is not only in the architecture and hardware, but also in the content, emotion and even the spiritual connection," said Fang Wen, president of create Chuangyi, "If the urban renewal of Yuyuan Road has become a small success case of urban renewal today, is it because of its architecture or because of its format?" I believe it's not just these two things that are visible, it's more of an invisible force. ”
Fang Wen boiled it down to two words "co-creation", behind the co-creation, there are not only the government, there are enterprises, there are merchants on Yuyuan Road, there are the indigenous people of Yuyuan Road, and all the people who care about Yuyuan Road.
As the main initiator, create Chuangyi established the Social Fun More Xin Service Club. Unlike Create Chuangyi, which focuses on the renewal of the larger volume of streets and blocks, the community more xinxin service club focuses on community building, focuses on the surrounding affairs and community affairs, and serves the community residents through the injection of professional forces such as designers, and jointly changes those humble but common places in life.
The Story Shop was founded on the initiative of the Community Fun More Xin Service Society.
As a result, more than 2,000 stories from different industries, different life backgrounds, and even different skin colors and speaking different languages were left on The Yuyuan Road.
Xu Yinlan, the relevant person in charge of the Social Fun More Xin Service Agency and the main initiator of the story store, told Zhou Zhijun that the selected 101 stories were grouped into seven categories: teenagers, starting points in memory, struggle in Shanghai, neighborhood life, masters around, acquaintances and farewells, and images of Yuyuan Road.
Through a "me" who is about 30 years old and has lived on Yuyuan Road since childhood, I will connect these 101 stories for you and listen to the story of "I" giving you the 101-year-old road of Yuyuan Road. From the "I" youth, read a lot of stories on Yuyuan Road that you don't know.
In addition, in order to encourage more people to participate in the update of Yuyuan Road, they set up a story store co-creation account, if there are young people who want to do something in Yuyuan Road, they can solve the problem of funds to a certain extent through such an account. At the same time, a group of like-minded people also gathered together to cooperate with each other, inspiring a more wonderful spark on the road to the renewal of Yuyuan Road.
Fang Wen told Zhou Zhijun that Yuyuan Road has just recently released a small program, in this mini program, not only there are businesses, buildings, and humanities related to Yuyuan Road, but even more and more residents, white-collar workers and even primary school students are involved in it, telling everyone the story of Yuyuan Road. "Yuyuan Road not only has temperature, content, and fun, but more importantly, it has a future, because the co-creation power behind it is moving."