In the previous report, we learned about the background of Amamain and Xuanjia Group, and how its products have been publicized, in this report, we will focus on the relationship between Jiahe Jiamei Vitality Cream and Amamuyin, and how to interpret Amamain's bonus system.
Jiahe Jiamei, how related
Speaking of Aemmaine, Jiahe Jiamei Vitality Cream naturally has to be mentioned. Interestingly, the founder of Jiahe Jiamei Vitality Cream is also Zhang Jiaheng.
Regarding the connection between the two, a Distributor of An Muyin said on Tieba that Professor Zhang Jiaheng brought back ionic liquid technology from the United States in 13 years to extract the active ingredients of Traditional Chinese medicine and solve the problem of transdermal absorption. In 13 years, the first generation was developed called Baicao Qing Liquid, the second generation in 14 years was called Baicao Magic Cream, the third generation in 15 years was Vitality Cream, the fourth generation in 16 years was An Mu Yin, and at the end of July 18, the fifth generation of An Mu Yin was released. In other words, according to the dealer of Amamain, Amama's cation cream can be said to be an upgraded version of JiaheJiamei Vitality Cream.
Later, in order to explore the past and present lives of An Muyin, we contacted Ah Qian (pseudonym), Amuyin's dealer. Ah Qian said that the products developed by Zhang Jiaheng have developed to the seventh generation at present.
From the third generation, Zhang Jiaheng authorized Jiahe Jiamei (formerly known as "Lai man Xianzi") to operate vitality cream, and later, "Zhang Jiaheng's mother Liu Tingting wanted to operate alone, trying to upgrade the brand, but eventually failed because he personally did not understand operation." ”
As for the details, according to the "Network Information Viewpoint" report, a dealer said: "Zhang Jiaheng's mother Liu Tingting and Wu Rongfang, chairman of Beijing Youmei Company, were originally friends, so Wu Rongfang was able to buy patents and formulas for vitality cream, and then take it to other companies for OEM production, and what no one expected was that vitality cream was actually a great success in the market." Vitality cream was originally developed by Zhang Jiaheng, although the vitality cream has been successful, but there are also some problems in the market, Zhang Jiaheng after discovering these problems, he put forward a 30% of the shares to Beijing Youmei, can solve these problems, and then hope to do a good job of vitality cream, when Zhang Jiaheng's mother Liu Tingting was in Hong Kong retreat, Zhang Jiaheng has not been able to contact Wu Rongfang, so Zhang Jiaheng found Wu Rongfang's daughter Youyou, and the result was that the request for shares was rejected by Yu You. Therefore, after that, there was the brand of Aemmain. ”
(President Yu Youyou of Jiahe Jiamei)
It is also understood that at that time, Jiahe Jiamei had a very large team, known as the Junzi Team, as a member of the Junzi team, Ah Qian stated: In 2017, the team found that Jiahe Jiamei only monopolized the vitality cream product developed by Zhang Jiaheng, so it found Zhang Jiaheng to cooperate with more products, and later there was the official advent of the Anmuyin brand.
In the sixth generation, Ah Qian said that at this time, Liu Tingting began to participate in the operation again, and the "Yanxuan Hall" was released.
However, among the dealers of the original An Muyin, there are many people who, after doing Yanxuantang for a period of time, feel that the product is too chaotic and the bonus cannot be issued, and finally decide to withdraw.
Yanxuantang product price list:
The investigation found that the public account "Yanxuantang Smart and Healthy Life" has not been updated since the release of an "Announcement" on December 30, 2019.
At present, many sections of the public account will prompt after users click: "Wonderful content is under construction, so stay tuned." ”
The name of the seventh generation product is Jian Umbro. Zhang Jiaheng decided to authorize the new product "Jian Umbro" to operate the gentleman's team, and the time at this time has reached the end of 2020, so far, Zhang Jiaheng has focused on research and development, and the team is specialized in sales.
Founded on May 19, 2020, Qingdao Junyu Hengke Health Management Co., Ltd. began to become an important strategic cooperation company of Xuanjia Group and monopolized the sales rights of Jian Umbro brand products.
The name of the Jian Umbro series products is exactly the same as the name of the Almone series products, except that "the technology and product composition as well as the packaging and brand have been upgraded".
(Promotional photo)
We may wish to take "Wan Rou Moisturizing Body Milk" as an example, the non-special purpose cosmetics "Jian Umbro Wan Rou Moisturizing Body Milk" is produced by Guangdong Xuanjia Medical Product Health Technology Co., Ltd., and the record number is Yueg Makeup Network 2020231177.
Nowadays, according to Ah Qian, the Anmuyin series of products has been discontinued at present, but the dealers who have hoarded Thermulean goods in their hands can still sell. At present, the team is mainly doing is Jian Umbro (the first batch of products arrived on December 10), Anmu Yin is suitable for online, Jian Umbro is suitable for offline, and the two systems are different.
However, at present, the Ammuiyin series of products are no longer sold in accordance with the original system, but in accordance with the system of Jian Umbro for market operation, that is to say, Anmuyin has since withdrawn from the historical stage, and the end of this once-famous brand is: the system is invalidated and the product is discontinued.
Judgment documents, suspected of pyramid schemes
It is reported that the change in the Aemul yin system is likely to be related to the following judgment document.
On July 20, 2020, the Zhumadian Municipal Market Supervision and Administration Bureau and Shenzhen Xuanjia Biotechnology Co., Ltd. Administrative Ruling on Non-litigation Enforcement Review were published online in China's judgment documents. The judgment document (the following is abridged) discloses that the applicant Zhumadian Municipal Market Supervision and Administration Bureau, in order to prevent the respondent from transferring or concealing the funds involved in the case, made the Decision of the Zhumadian Municipal Market Supervision and Administration Bureau to Freeze the Account of pyramid schemes (2020) No. 1 on June 23, 2020, in order to prevent the respondent from transferring or concealing the funds involved in the case, and applied to the People's Court of Yicheng District of Zhumadian City, Henan Province for enforcement. It was requested that the bank accounts of the respondents, Shenzhen Xuanjia Biotechnology Co., Ltd., Jiang Xiuyun and Zhang Jiaheng be frozen, and at the same time, a guarantee was provided. The court conducted a review in accordance with the law, and the case has now been concluded.
After review, the applicant Zhumadian Municipal Market Supervision and Administration Bureau, in the investigation and handling of Shenzhen Xuanjia Biotechnology Co., Ltd., Jiang Xiuyun and Zhang Jiaheng suspected of organizing and planning pyramid schemes, determined that the respondent was suspected of running the "An Muyin" product franchise agency model in Zhumadian City through the Internet, and developed personnel at all levels to calculate remuneration and rebates. To this end, the applicant applied for preservation of the property involved in the case in accordance with Article 14 of the Regulations on the Prohibition of Pyramid Schemes of the State Council. The Yicheng District People's Court of Zhumadian City, Henan Province, held that the applicant's application complied with the provisions of the law and ruled as follows:
1. The account of the Shenzhen Huanggang Branch of China Merchants Bank of the Respondent Shenzhen Xuanjia Biotechnology Co., Ltd. (75×××01) and other accounts under its name shall be frozen up to a limit of 5 million yuan.
2. The account of the Shenzhen Oct Branch of the Shanghai Pudong Development Bank (62×××88) and other accounts under the name of the respondent Jiang Xiuyun shall be frozen up to 5 million yuan.
3. The account of the Shenzhen Longgang Branch of the Shanghai Pudong Development Bank (62×××00) of the Respondent Zhang Jiaheng and other accounts under his name shall be frozen up to a limit of RMB 5 million.
The above-mentioned accounts are frozen for a period of one year.
However, at the end of 2020, just a few months after the above-mentioned penalty incident, it was reported that Guohua Investment had completed a round of investment in Shenzhen Xuanjia Biotechnology Co., Ltd. of tens of millions of yuan, and the current valuation of Xuanjia Biotechnology has reached 600 million yuan.
In recent months, nmn has been hyped up by the market, and Xuanjia Group seems to have signs of getting involved in this field.
The current situation of the system, how to interpret
At the end of the article, let's pay attention to the institutional differences between Ahmed and Jian Umbro.
First of all, the Anmuyin system, according to the public information "Anmuyin Products Each Grade Agency Policy Compendium" shows the following:
Vertical slide multi-image
Picture version:
Today's Umbro system is as follows:
The retail price is 228 yuan / piece
1. Community store 72 yuan (500 yuan reward for 500 sticks purchased): The national total distribution (2,000 pieces) of the original An Muyin is docked with the current community store
2, the start-up store 82 yuan purchase: the original Anmuyin regional dealers (200) docking the current entrepreneurial stores
Store sales
50 bottles of 6900 yuan (138 yuan / piece)
Small 10 sticks 1580 yuan (158 yuan / piece)
4pcs 752 rmb (188 RMB/pcs)
Finally, let's take a look at the bonus model of Jiahe Jiamei:
In the second half of 2020, the news that the senior management of Jiahe Jiamei Company was collectively arrested due to the involvement of the system has been circulated among the dealer team of Amain. The investigation found that according to the "First Instance Civil Ruling on the Dispute between Shao Moucheng and Wang Mou and Beijing Youmei Biotechnology Co., Ltd. on the Liability of Product Sellers", according to the evidence of the reply letter of the Public Security Bureau of Linxi County, Hebei Province, collected by the Linghe District People's Court of Jinzhou City, Liaoning Province, the defendant in this case, Beijing Youmei Biotechnology Co., Ltd. (that is, the operator of Jiahe Jiamei mentioned above), was suspected of organizing and leading pyramid schemes and was investigated by the Linxi County Public Security Bureau of Hebei Province on April 26, 2020. The company's main suspects, Wu Jiqun (chairman of the company), Feng Bin (president of the company), and others, have also been criminally detained, and have now taken compulsory measures of residential surveillance.
Postscript
In recent years, the chaos of false propaganda in the cosmetics industry has always been endless. Some regulations point out that cosmetics manufacturers are responsible for cosmetic efficacy claims, and cosmetic efficacy claims should have sufficient scientific basis, which can be based on relevant literature or research data. Cosmetics producers shall disclose relevant literature, research data or efficacy verification materials on the website designated by the food and drug administration department under the State Council and accept social supervision. Cosmetics advertisements shall be true and legal, and shall not falsely advertise the efficacy of products in trademarks, patterns or other forms, shall not claim or imply that products have medical effects, and shall not use the name of others to guarantee or imply that the efficacy of products should mislead consumers. Any content that explicitly or implicitly has a medical effect, exaggerates the function, false publicity or other content that is easy to cause misunderstanding to consumers, violates social order and good customs or relevant laws and regulations, will be prohibited from being marked on the cosmetics label.
As for how will Xuanjia Group and Jian Umbro develop in the future? In this regard, the internal reference of micro-business e-commerce will continue to pay attention.
Article source: micro-business e-commerce internal reference, hereby thanks!
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