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Don't say that there is no physical strength, do not say that the opponent's elbow is hard, do not say that the ball is too slippery, and do a good job of basic skills.
Today's reality is very clear, people's dependence on the Internet is infinitely magnified, many people whether it is the "red sea" or the "blue ocean" just rushed to the network, the new media economy seems to have become a "national consensus" overnight, but the old saying is "the ignorant are fearless". Looking for a way out to solve the idea first, or the old rule to talk about a movie "Mr. Sweetheart" first.
Stills from "Mr. Sweetheart"
This is a somewhat old movie, and revisiting this movie has three advantages, one is to feel the peak of Tom Cruise's appearance, who did not have a young age; the second is to recognize what is entrepreneurship and belief, and the importance of professional ability; third, good ideas are not accepted by everyone, but they can stick to it.
Times have changed, in the 1990s, the concept of identifying with quantity to win was definitely more than quality to win, "Atango" played by Jerry Maguire is such a forward-looking excellent sports agent, but just because of the quality priority report, fired by the company, from everything a good life, a fall fell everything is a failure of the dilemma. Therefore, a lot of chicken soup tells everyone that Mingzhe protects himself, in fact, not all ideas can be recognized by others, but he cannot deny himself, provided that he has enough knowledge reserves. (The importance of knowledge or common sense is explained later)
Jerry was forced to start his own business, and many of his colleagues who supported his theory found excuses to push away his invitation, and the sports stars who had served him were no longer willing to accept his service, and his fiancée felt that he had no future in life and broke up with him. No matter how the times change, when life encounters difficulties, only bad things will continue to happen, because the only one who can recognize you is yourself, and the whole world will look down on you, at this time only faith is the basis for going on.
The ending of the movie story is beautiful, Jerry through perseverance and hard work, let a second-rate rugby player grow into a star, harvest love, and make all those who originally looked down on him have a respect, the career has been on the right track ever since. "Mr. Sweetheart" is actually an entrepreneur's mental journey, but also an inspirational film to work for a better tomorrow, the whole movie has two words "faith" and "perseverance".
At the moment of the global economic depression and the vigorous development of new media, entrepreneurship is divided into two types: one is full-time entrepreneurship, and the other is part-time entrepreneurship. How to understand? Full-time entrepreneurship is also divided into two behaviors, one is to start a new business, one is to change from the entity to the network or access the network of entrepreneurship, for any enterprise, access to the network is actually a new way of development. Part-time entrepreneurship is a way for individuals to use new online media to create income for their free time. But no matter which way of behavior, it needs to be clear that learning the expertise of new media and understanding the rules of the industry can have the possibility of adhering to it.
Taking advantage of the internet is a good choice
The new media era is a network era that breaks the boundaries, improves the efficiency of economic interconnection, and is considered to be a good environment for picking up money on the Internet, but ignores the status quo that there are also "pits" everywhere, and many people rush into the network with only a momentary impulse and a passion, and the result is that they have nothing but to become other people's dishes, and sometimes it is not only money that is lost, but also more critical confidence. Therefore, understanding new media knowledge is a must choice, and Jerry's success is forced, but don't forget that he has been doing his own very professional things.
Do we really understand new media?
So is it that Raymond advises everyone to wait, not Turgenev's famous saying: "There are two ways to wait, one is to do nothing and so on; the other is to push things forward while waiting." "The process of learning can also be understood as a process of waiting.
Internet celebrity live broadcast can now be regarded as the tip of the new media, the national live broadcast with goods this statement is not excessive, but calmly analyze it, is not to do live broadcast have made money, "pyramid theory" always applies, now make money are the head anchor or celebrity anchor, if you think that as long as you do live streaming with goods can solve all the problems, that is, the lack of awareness of new media, blindly follow the trend. There are always countless gaps between what is imagined and what is actual, and the importance of learning is particularly important.
For the product, is the online celebrity live broadcast really as beautiful as it seems on the surface. First look at the economic model of live streaming with goods, "product low price + pit fee + commission + return is not responsible", first of all, the product needs relatively low pricing; secondly, from the head anchor to move hundreds of thousands of pit fees, to the general small anchor hundreds of yuan pit fee; commission from the head anchor 50% of the proportion to the small anchor 20% of the proportion; finally the live broadcast sold products, the anchor does not bear the return risk and return volume, and the live broadcast return rate is statistically more than 40%, which has the problem of poor products, there is also a false purchase behind the operation. Such an economic model, for large brands, is regarded as publicity, for small brands or to sell goods to make money, but there is no imaginary beauty.
Not everyone can become a head influencer anchor
If the individual wants to develop from the anchor, it is not so easy, the ultra-long working time may be tolerated by most people, traffic and turnover rate, will directly affect the personal commission, the era of national live broadcasting, the fan economy only exists in the head anchor, the average person will also fantasize about it, the traffic bought and the traffic that has grown up with long-term content is a world of difference. Therefore, some people have predicted that the iteration of live streaming with goods in the future will be from the internet celebrity live broadcast to the goods in the field of professional live broadcasting. The same truth, quality is the king, live broadcasting in the future is also based on the quality of content, long-term output quality content, in order to build a foundation. The Internet is no longer the era when "weeds" grew wildly.
The era of live broadcasting for all
New media, new retail, new entrepreneurship is only a conceptual vocabulary, to enter the first to learn, this era is the era of knowledge is king, faith and adherence need to be fine, specialized, deep professionalism, rather than other people easy things. Believe in the power of knowledge, do not be a blind obedience, the most direct benefit is not to become someone else's "leek".
When you study, you will find that in the borderless era of the Internet, the way to use is not only the marketing method of live broadcasting, but it is the most popular way at present. In addition to live streaming, there is also graphic marketing and social marketing. Some people say that in the future, graphics and text will be killed by live broadcasts and videos, which is too extreme. Weibo and WeChat are both online social platforms, why Weibo has not been killed by WeChat, because the demand is not the same, according to statistics, the highest use rate of Weibo is now after 90 and 00. So graphics and text will still exist, and live video will also coexist. The way the network iterates is actually content, not the release method, and the key to marketing is still content.
Blindly following the trend is not as good as rational choice, in the era of new media network technology, choose the most suitable entrepreneurial method for yourself, how to choose? Learn marketing knowledge, learn live marketing, learn soft text marketing, learn community marketing, start without learning to be an expert, it is impossible, the purpose of learning is to understand, only to understand can make the right choice. After the choice is deep ploughing, the future development of all industries is the result of deep ploughing, the era of large and complete has become a passer-by of the wheel of history.
The use of the network to make money or figure development, there is no mistake at all, but there must be network thinking, network thinking is not simply surfing the Internet, watch several live broadcasts, listen to one or two lessons to solve, network thinking is a gradual understanding and practice of the process, learning is to make the process of establishing this thinking shorter, to avoid taking some wrong roads, into some "pits". Learn the wisdom of choice and perseverance after choice.
The success of "Mr. Sweetheart" is not based on the story, nor on blind belief and perseverance, but on Jerry's own professional ability, practical experience, and the applicable development theory summarized in practice. A story and a book, there are countless temptations on the road to entrepreneurship, but there must be a bright navigation light in the heart, so as not to get lost in the impetuous hustle and bustle.
The new media era has indeed brought more opportunities for development, no matter what way do not easily veto, net red live broadcast stands on the cusp of the wave, people flock to enter is normal, but does not mean that other forms are eliminated. Raymond recommends four books, "Playing with Light Marketing", "Live Marketing Redefines the New Path of Marketing", "Advertorial Marketing Beginners and Practical Skills", and "Community Marketing Detonates the Fan Economy".
Tap the end of "Learn More"
These books are not the "Bible" of new media, but a way of understanding, suitable for real enterprises and individuals to learn, knowledge always starts from reading, self-confidence and strength are processes that need to be consolidated.