【Kaga view】Entering December, all kinds of Christmas decoration competitions can not escape, therefore, there is a good share of it, after all, the window point, foreign shopping malls always pay more attention to domestic shopping malls, and domestic brands should pay more attention to it than department stores. Therefore, the marketing costs of department stores still have a lot of room to play, can it form a topic, do you have to rely on o2o? In fact, an eye-catching window can also play a good role in dissemination. The same principle applies in the field of outdoor billboards, as exemplified by Google just leasing the world's largest advertising space in New York's Times Square.
[1] Selfridges, London
This year's Christmas season, Selfrdges reinterprets 25 fairy tales. From "Little Red Riding Hood" to "Charlie's Chocolate Factory" and "Rapunzel," the 25 fairy tales you're familiar with are dyed with a Christmas flavor.
【2】Barneys
Barneys New York's Christmas Window, directed by Baz Luhrmann, director of the films Romeo and Juliet, Moulin Rouge and The Marvelous Gatsby, brings "baz-esque glitz and romance". The window is made up of themes such as beauty, freedom, love, and truth, and there are also reality shows during Christmas.
【3】Harrods, London
Harrods invited 11 of the world's top fashion designers to design this year's Christmas window. Oversized vintage toys take you into the world of the land of make believe, home to ballet dancers designed by Zuhair Murad, princesses of Stella McCartney and teddy bears of toy brand Merrythought. These toys are sold in limited quantities to customers, and if you like them, you can take them home without window shopping
Fortnum & Mason, London
From the 17th to the 19th century, when snow covered the city, Londoners held grand markets and celebrations on the glacier. This year, the Christmas windows at Fortham and Mason's in London are dominated by gold and silver, taking people back to experience the carnival feast of the Thames Frost Festival.
[5] Harvey Nichols
After a year of preparation and 600 hours of preparation, Harvey Nix's Christmas window presents a fairytale jungle world. The mannequin transforms into a jungle elf, dressed in big-name costumes such as lavin and alexander mcqueen, and stages a primitive adventure.
[6] Printemps, France: This year, the French Paris Spring Department Store left the Christmas window on the Haussmann Avenue to the British brand burberry. The window tells the story of a joyful trip: a young boy in a burberry trench coat and his beloved teddy bear set off from snow-capped London and crossed the channel to Paris, France. The mall's homegrown British brands have also launched limited Christmas gifts for London and Paris.
[7] Bergdorf Goodman
The Christmas window theme of Poldolf Goodman is a tribute to art. In its Fifth Avenue store, each window showcases a different art form: culture, architecture, theater, painting, music, dance, sculpture and film. The sophisticated and luxurious design reminds people of the 1920s Manhattan Broadway style.
Source: Yueyou Global Travel Network
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