Recently, Mango Super Media has become a hot spot, first the artists of related programs have frequently exploded, and then the veteran variety shows have been suspended and rectified. On November 2, Zhang Huali, chairman of Hunan Radio and Television Group and chairman of Mango Super Media, said that he wanted to create a "meta-universe"..... What is the future trend of mango super media whose stock price has been slashed in the past six months?
Working together to create a meta-universe, Chairman Mango responded to questions
On November 2, the main forum of the 2021 China Mobile Global Partner Conference was held in Guangzhou, and Zhang Huali, chairman of Hunan Radio and Television Group and chairman of Mango Super Media, attended the meeting and made some responses to the relevant topics of Mango Super Media in recent days.
Zhang Huali took the lead in saying: Hunan Radio and Television will take the 5G Key Laboratory of the State Administration of Radio and Television as the base and China Mobile to use Mango Super Media as an opportunity to cooperate, explore and build a mango "meta-universe" platform, and fully participate in the future communication form competition.
The metacosm has become a hot concept, and Mango Supervision has long been involved. As the "base", the 5G Key Laboratory is jointly built by the Hunan Provincial Government and the State Administration of Radio, Film and Television, and implemented by Hunan Radio and Television Station and Hunan Radio, Film and Television Group. Listed in March last year, Hunan Radio and Television said at that time that it would monetize the digital economy through the application of 5G high-tech video in multiple scenarios.
In August this year, China Mobile's China Mobile Capital once again increased the size of Mango Super Media, becoming the second largest shareholder of Mango, which also means that the cooperation will continue to deepen.
Moreover, Mango Super Media also elaborated on its company's meta-universe concept, launched the virtual host "yaoyao", ar star co-production interactive system, interactive video platform, imgo ultra-high-definition video repair, enhancement platform and other technological innovation achievements, and said that through the "interaction + virtual + cloud rendering" three aspects to build the infrastructure of mango meta-universe.
The revision of the old program does not stop broadcasting, and the development of variety shows has encountered changes
While elaborating on the creation of a meta-universe by Mango Super Media, Zhang Huali also said that the results of the research and development of Hunan Radio and Television Laboratory, the virtual host "Xiao Yang", will be further personalized and cultivated, and will be added as a host to the upgraded version of "Happy Base Camp" in the future.
A few days ago, "Happy Base Camp" suddenly suspended broadcasting and said that it would be revised, which triggered eager discussion and attention from netizens, and many viewers worried that the variety show that accompanied the public for 23 years said goodbye completely. Zhang Huali's words also indirectly responded: "Happy Base Camp" will not stop broadcasting.
However, for the signature variety show "Happy Base Camp", which carries the memories of the youth of the post-80s and post-90s, whether it is suspended or revamped, it seems that it is difficult for the audience to be satisfied.
Not only that, for the mango super media that has always been good at variety shows, the recent variety show sector has frequently encountered difficulties and controversies. For example, the digital host joined the "Happy Base Camp", which was complained about by the public; the veteran host Li Weijia endorsed the thunder, Qian Feng was exposed to a sexual assault case; the newly participated Ding Chengxin was ridiculed for not having a host card.
Although the variety show "Brother With Thorns and Thorns" was a fire, the guests broke out scandals one after another, and the flaws in the private morality of the stars, in addition to bringing adverse effects to society, also made the works they participated in face removal and adjustment, and the companies behind the planning and production were also involved in the storm.
The revision is facing difficulties with an unknown future, but the situation without revision is not optimistic. After all, if the title sponsor of "Every Day Upward" continues to "downgrade", the revenue of "Happy Base Camp" is very limited to the overall income of the company, and the investment is shrinking. On the other hand, under the current regulatory policy, de-entertainment is a major trend, which is a big test for the revision.
The performance has increased steadily, but the stock price has been cut off, and it is difficult for the series to polish the blockbuster
A few days ago, Mango Super Media also released the financial report of Q3, with a single quarterly revenue increase of 2.19% year-on-year and a net profit of 3.99% year-on-year. The total revenue in the first three quarters was 11.631 billion yuan, an increase of 22.8% year-on-year, and the net profit was 1.980 billion yuan, an increase of 22.84% year-on-year, and the net profit has exceeded the whole year of 2020. Overall, development has risen steadily.
However, after one storm after another, compared with its stock price once exceeded 90 yuan in January this year, the market value was as high as more than 160 billion, and the stock price of Mango Super Media was in a downward trend in the past six months.
As of the close of trading on November 3, mango super media stock price was 42.5 yuan, the total market value of 79.51 billion yuan fell by 50% compared with the high point at the beginning of the year, shrinking nearly 80 billion yuan in less than a year, and the stock price was cut.
In the final analysis, the successive star scandals and the tightening of regulatory policies are undoubtedly an impact on mango super media that is good at variety shows and is limited to variety shows.
At the same time, compared with other platforms, the episode is really a short board for Mango. Even with the launch of the "Monsoon Theater" this year, showing mango's strength in the series and the efforts to break through the female audience as the main audience, the effect is not satisfactory. In addition to "I'm Good in Other Places" has a good reputation, but it has not exploded, and other episodes are more popular and have a general reputation.
Raise funds to purchase self-made copyrights, and next year's program can still be expected
Despite all the problems, from the newly announced 2022 film list and the china merchants conference, the momentum of mango super media development next year is still strong.
For example, at the China Merchants Association, it has released 16 monsoon theater dramas to be broadcast in a row, including "Sleeping Garden" starring popular star Gong Jun; "Zhang Weiguo's Summer" starring powerful actors Huang Lei, Haiqing and Mei Ting; and Lu Chuan's "Extraordinary Healer", and it is expected that nearly 60 Taiwan network dramas will be launched throughout the year.
At the same time, on the basis of the return to ace variety shows next year, many programs with reduced entertainment and more realistic themes have also been added. There are "Sister Riding the Wind and Waves 3", "Brother Who Cut Through Thorns 2", "Star Detective 7", "Endless Sound", "Full-time Daddy" and so on.
The previous mango plan to raise 4.5 billion yuan to purchase and self-made film and television variety show copyrights has now been realized. Next, it depends on how the mango super media that develops the meta-universe, the revision of the strength variety show, and the development of the weak drama series will develop, and it will be time to test.
Aoyi News reporter Liu Jie