From spring to spring, the four seasons go through a cycle.
From the 2018 Provincial Party Committee Rural Work Conference calling for "a profound industrial revolution to revitalize the rural economy" to the "Spring Wind Action" in 2019, Zhenning Autonomous County has experienced a transformation of its own rural industry.
In the past year, under the leadership of the municipal party committee and the municipal government, Zhenning Autonomous County has closely followed the "eight elements" of rural industrial development, taken the structural reform of the agricultural supply side as the starting point, and promoted the county's agricultural industry to increase the scale, adjust the structure, and upgrade the grade through the "nine-character algorithm" of quasi, excellent, special, large, strong, chain, technology, unification, and sales, and to help the masses increase their income and boost rural revitalization with the great development of the industry.
Change your mind and choose a good industry
What industries are suitable for the development of rural geographical conditions? What industry is the most profitable to develop? How to achieve differentiated development of rural industries?
Since the launch of the "Spring Wind Action" for poverty alleviation in 2018, Zhenning has divided the county's 14 townships (towns and streets) into three areas in the north, central and south in view of the characteristics of the county's narrow landform, high in the north and low in the south and the advantages of three-dimensional climate, and selected "quasi" industries according to local conditions.
Among them, the northern region has a high altitude, convenient transportation, combined with geographical and climatic conditions to accurately develop high-efficiency industries based on cherries and Chinese medicinal materials. The central region has a vast landform and moderate climate, combined with the industrial advantages formed by farmers' planting habits and history, and accurately develops the dominant industries such as tea and organic vegetables. The southern area has low altitude and high average annual accumulated temperature, combined with the advantages of subtropical climate, and precisely developed the subtropical boutique fruit industry based on bee sugar plum, dragon fruit, passion fruit, mango, etc.
"Quasi" chooses "excellent" and calculates the product benefit account. We will change "production for eating" into "production for sale", and in accordance with the principle of "what makes money to plant, what to make money to raise", we will guide the selection of excellent industries according to the situation, and focus on cultivating a number of excellent and strong industries with market demand, mass reputation, and economic benefits.
Since 2018, Zhenning has successively reduced 91,100 mu of inefficient crops such as corn, replaced the planting of 71,100 mu of cash crops, and returned 20,000 mu of forests and grasslands, of which 20,300 mu of vegetables were planted, and the average yield benefit per mu increased by 920 yuan; edible mushrooms were 230,000 sticks, and the average benefit increased by 5,460 yuan; 16,200 mu of Chinese medicinal materials, the average yield efficiency per mu increased by 1,339 yuan; tea was 0.16 million mu, and the average yield efficiency per mu increased by 840 yuan; and the average mu yield benefit of fine fruits increased by 4,822 yuan.
"Excellent" out of the "special", calculate the difference in industrial development. According to market demand and resource endowments, Zhenning takes the adjustment of the agricultural industry structure as the starting point and the modern and efficient agricultural demonstration park as the carrier, highlights the differentiated development, and guides the key development direction of each region by classification. Construct the liuma bee sugar plum and mango base, the liangtian dragon fruit and passion fruit base, the shazi gegengen base and the Jianga boutique fruit industrial cluster area in the southern area; the cold-water fish base of Huancui, Jianglong and Benzhai in the central and northern areas, the pepper seedling base of Machang, the vegetable base of Biandanshan, the ecological poultry base of Dingqi, the base of Traditional Chinese medicinal materials in Dazhai, the base of Dingqi and Huancui high-quality beef cattle, the ecological cycle tea belt of Jianglong and Geli, the industrial belt of Jianglong, horse factory, fundraising and white horse cherry, forming an agricultural industrial layout with complementary differences, coordinated distribution and distinctive characteristics. Highlight differentiated development, classify and guide the key development directions of various regions, and form an agricultural industry layout with complementary differences, coordinated distribution and distinctive characteristics. It ensures that each township (town, street) in the county has at least 1 characteristic variety, and each village has 1 dominant variety.
Turn the way to make the industry bigger
In the early spring of Zhenning, the mountains are full of flowers, and the surrounding area is lush.
From Dingqi and Biandan Mountain in the north, to the recruitment and Shuanglong Mountain in the central part, and then to Liuma and Jianga in the south, along the way, rape flowers, cherry blossoms, and plum flowers bloomed vigorously, and the vegetable industry, cherry industry, and plum industry were in groups and thriving.
In the past year, the development of Zhenning's agricultural industry has worked scale and made a fuss about the word big. Solidly carry out the adjustment of the industrial structure of 21 dam areas of more than 500 mu in the county, and according to the regional characteristics and product characteristics of the dam areas of each township (town, street), an operational agricultural industry structure adjustment plan has been prepared for each dam area, and the large-scale planting, standardized production and industrial operation of the agricultural industry in the dam area have been promoted. It has successively built the vegetable industrial belt of Biandanshan Town, the zhongzheng vegetable industrial belt, the Shuanglongshan lotus root and Chinese herbal medicine base, the Jianglong vegetable industrial belt, and the horse factory pepper industrial belt.
Be "strong" in the "big" and calculate the brand quality account. Vigorously implement the three-year action of agricultural product brand building to promote poverty alleviation, with the theme of "quality agriculture, green agriculture, brand strong agriculture", strengthen the construction of quality supervision system and "three products and one standard" qualification certification, and continue to strengthen the characteristic advantageous industries. Focus on creating regional public brands, corporate brands and product brands such as "Zhenning Cherry", "Zhenning Bee Sugar Plum", "Zhenning Little Yellow Ginger", "Ecological Black Tea", "Liujiang Green Shell Egg" and so on. Up to now, the county's vegetables, fruits, tea, etc. have obtained pollution-free agricultural products with a certification area of 541,000 mu, 28 pollution-free agricultural product certifications, 6 organic agricultural product certifications, and 2 national geographical indication product certifications, and the characteristic advantageous industrial brands have begun to take shape.
In the "strong" out of the "chain", calculate the industrial upgrading account. Vigorously develop the intensive and deep processing of agricultural products, promote the upgrading of high-quality agricultural products, extend the industrial chain, and realize commercialization. The introduction of Guizhou Qiantang Ginger Biotechnology Co., Ltd., the development of ginger series products, to promote the development of small yellow ginger industry. Cultivate Tongyuan Science and Technology Planting Co., Ltd. to produce primary agricultural by-products such as dragon fruit wine; cultivate Lichuang Food and Beverage Co., Ltd. to produce cherry juice, passion fruit beverages and other agricultural and sideline foods, and promote the development of the boutique fruit industry. Cultivate 10 tea processing enterprises and promote the development of fresh tea planting. Using the product base that has formed a word of mouth, combined with ethnic minority festivals, holding a cherry festival, plum festival and other agricultural products with distinct themes, expanding the brand effect, upgrading characteristic products into characteristic brands, Zhenning cherry and bee sugar plum successfully declared national geographical indication products, becoming the golden fruit that drives the masses to get rid of poverty and become rich.
Turn the mechanism to strengthen the industry
"It is necessary to take multiple measures to train farmers at the same time,...... Efforts should be made to cultivate a group of experts and experts who demonstrate and drive the industrial revolution. ”
"It is necessary to organize agricultural technicians at all levels to send technology to the fields and realize technical services from village to household to person to industry."
……
In the past year, the development of Zhenning's agricultural industry has taken "technology" as the first priority, and 13 expert teams and 114 provincial, municipal and county agricultural experts have been set up to carry out technical guidance work for 110 poor villages in the county. Coordinate 13 million yuan of technical funds at all levels for industrial development, promote 28 new agricultural varieties, solve 93 agricultural technical problems, promote 35 new agricultural technologies, and train 250 rural practical talents.
Through the scientific and technological support of the Provincial Fruit Tree Institute, a scientific and technological demonstration garden with information management and water and fertilizer integration has been built, more than 100 varieties of dragon fruit have been studied and planted, and the "row frame" planting of dragon fruit has been successfully promoted, which has improved the land use efficiency by several times.
Grasp "unification" in "technology" and calculate the account of capital elements. Persist in invigorating social funds, revitalizing existing funds, and using live industrial funds, actively giving play to the leverage effect of agriculture-related funds such as finance and poverty alleviation, and aggregating scattered funds into "fists" to enhance industrial support. Last year, the county coordinated and integrated 92.3826 million yuan of financial agriculture-related funds and raised other funds of 8.2 million yuan for the development of characteristic advantageous industries.
Grasp the "sales" in the "unification" and calculate the production and marketing docking accounts. Set up a special class for poverty alleviation and promotion of green agricultural products in the county, accurately docking the agricultural product sales market, so that agricultural products can not only be produced, but also sold, and can be sold at a good price.
Establish a WeChat platform for the sale of agricultural products, timely send procurement information from distributors around the world, and smooth the sales of agricultural products. Grasp the connection between agricultural enterprises, agricultural schools, and agricultural supermarkets, and set up a Zhenning special agricultural products sales center in Qingdao Jiaozhou, and a special sales area for Zhenning green agricultural products in various Huimin fresh supermarkets in Huaxi District.
With sales to set production, find out the bottom of the agricultural family, and vigorously develop order agriculture. The acquisition of small yellow ginger of Qiantang Ginger Company drove the planting of ginger by 108,000 mu, the industrial pepper order of Red Star Company drove the planting of industrial pepper 0.89 million mu, the order repurchase of Zihan Company's line pepper led to the planting of more than 10,000 mu of line pepper, and the provincial department of justice helped to drive the planting of "three white and one soil" of 0.3 million mu. Vigorously promote the "upward movement" of agricultural products, open online stores in 90 poor villages, and the coverage rate of "one village and one online store" in poor villages has reached 82%. Promote "online and offline" interaction, promote the expansion of well-known e-commerce platforms such as Suning Tesco, Tmall, and Taobao, and build and operate 64 rural village-level service stations. Carry out "filing cards" for high-quality agricultural products such as Jianga radish, Liuma wild plantain, Wuchang peach of Machang, Ding Qi "bright red peach", and dragon fruit of Liangtian, and carry out online sales activities. It is expected to achieve sales of agricultural products of 2.2 billion yuan in the whole year, of which online sales will reach more than 6 million yuan. (Chen Guoping)