On February 18, Beijing time, PUBG announced the launch of four new sets of new accessories by four Chinese anchors, namely xdd (Douyu Live), Star Wars Star Soul (Tiger Tooth), Snaketc Manson (Penguin E-sports) and Elegant Orange Juice (Penguin E-sports).
A total of four sets of jewelry were launched in the joint event, each with clothes and gun skins, each with its own characteristics. The costumes of the Star Soul are colorful and very suitable for the name; Manson's costume is his own Q version of the image; Orange juice wrote a big "orange" on the clothes, which is also Chinese in a sense.
XDD's co-branded jewelry is more special, whether it is 98k skin or clothing, it is printed with a large cartoon catfish, making xdd "catfish rare" actually jump on the paper.
It can be seen that PUBG has also taken a lot of thought, which is a deep understanding of the relevant anchors. Instead of simply and rudely using the logo directly like foreign anchors, the players are familiar with the terriers on the work, hoping to gain the recognition of the fan group.
Although pubg did not announce the price and sales method of the relevant jewelry, according to the convention, pubg will most likely divide the four sets of jewelry into four boxes, associate the boxes with the anchor, and provide them with sales shares.
Since the launch of the gun skin, PUBG has linked up with many popular anchors to launch a co-branded skin, so that now it seems that this is not a new thing. But unlike in the past, pubg's goal this time is no longer to be a twitch anchor such as shroud and dr.disrespect, but to co-host 4 Chinese anchors at a time, which is the first time in scale and practice.
In the eyes of netizens, such a change is inevitable, and at the moment when twitch anchors such as Shroud and Dr. Disrespect turn to the new game "Apex Heroes", Pubg realizes that these are two unfamiliar white-eyed wolves.
Although it is natural for anchors to pursue profits, because the hottest chicken-eating game in China is still PUBG, it is not only the inevitable choice of PUBG to face up to players and anchors in the country, but also pave the way for the legendary national costume.