Source: Making a Movie Together (id: yiqipaidianying)
If the trailer is a display of the concentration of the commercial value of a movie, then the poster is a display of the concentration of the artistic value of a movie.
As another indispensable part of the promotion of film materials, whether it is from composition to color and imagery, or from characters to copywriting and metaphors, every component of the poster will reflect the designer and the artistic refinement of the film by the film creator. Therefore, in addition to the identity of the film's promotional materials, the existence of the poster is actually more like a work of art detached from the film itself.
From creative conception, studio shooting, to design and production, today's film poster design has formed a complete assembly line, and differentiated into concept posters, pilot posters, decision-making posters and other types, all-round for the film publicity.
At present, the offer of a film design poster is also between about 30,000 and 100,000, which is enough to see that the poster company is currently in a high position in the film publicity.
In this regard, after interviewing industry insiders and fully understanding the poster production market, this article specially launched the "Top 10 Power List of Chinese Film Poster Companies" to make the current poster production company market transparent, and also hope to provide commercial reference suggestions for major film companies, marketing companies, and many industry insiders.
Note: Rankings are in no particular order
Distant mountain culture
Founded in 2007, Yuanshan Culture has become the leading creative communication company in China, and can also be called the best film graphic visual design and promotion company in China.
Yuanshan culture pursues "efficiency" and "effect", is good at using the Internet platform to create topical communication, and can also fully reflect Yuanshan's Internet creative thinking in the design of movie posters. This has also accumulated a lot of fixed contacts for Yuanshan, and many famous directors have long-term close cooperation with Yuanshan.
For example, Jiang Wen's "Let the Bullets Fly", "One Step Away", "The Sun Also Rises", Feng Xiaogang's "Tangshan Earthquake", "Non-sincere Do Not Disturb 2", "Private Customization", "1942", "I Am Not Pan Jinlian", "Old Cannon", "Fanghua" and other movie posters are all from Yuanshan's hand.
Yuanshan's representative works also include "The Great Bombardment", "The Last Night of the Earth", "Mobile Phone 2", "Catch the Demon 2", "Behind the Scenes Player", "Miracle Boy", "Miss Puff", "It's Good to Meet You", "Rescue Mr. Wu", "Jinling Thirteen Chao", "White Deer Plain", "To Youth", "Daytime Fireworks", "A Spoon", "Nie Yinniang", "Mei Lanfang", "Tough Guy", "The Sound of the Wind", "Crazy Racing", "Zhao Orphan" and so on.
New Arts Association
Founder: Wang Daning
Founded in 2009, New Arts Federation is the top film print advertising agency in China. The company has established a set of creative visual production and marketing promotion system for films, and the classic success cases served are numerous, thus gaining the trust of major film production companies in the industry.
Up to now, the total box office of the films participated in by the New Art Federation has reached 35 billion, of which 74 films have grossed more than 100 million yuan and 11 films have exceeded 1 billion films.
As the largest film print advertising company in China, New Arts Union has unique insights and remarkable achievements in the graphic visual creative packaging of commercial films. The films "Wolf Warrior 2", "Predecessor 3" and "Red Sea Action" served by the New Arts Federation won the box office championships in the 2017 summer file, the New Year file and the 2018 Spring Festival file respectively.
Bamboo is also cultured
Founder: Huang Hai
Bamboo Culture was founded in 2012, the founder is the Yellow Sea that has been in the industry for many years. In addition to being exposed to movie poster design in 2007, Huang Hai has done movie poster design for nearly 100 movies. Under the leadership of Huang Hai, Zhuye Culture has also become one of the top poster production companies in the industry, which can be called half of the contracted Chinese movie posters.
His representative works mainly include "Silver Empire", "Mulan", "The Sun Also Rises", "Mei Lanfang", "Let the Bullets Fly", "Tangshan Earthquake", "White Deer Plain", "Nian Nian", "Catch the Demon", "Chinese Partner", "Huang Feihong", "Cold War", "Generation Grandmaster", "Fengshen Shen", "Dragon Hunting", "Hurry That Year" and so on. Even foreign movies such as "Doraemon: Walk with Me" and "Super Chapai" have come to China to find Bamboo to be responsible for the design of domestic posters.
Huang Hai claimed to be "the man who made the wedding dress for the movie". In the poster design works of the Yellow Sea, ideas such as Chinese style and oriental aesthetics are reflected in almost every work. For example, "The Golden Age" and "Huang Feihong's Hero Has a Dream" all contain rich Chinese style vision of "calligraphy + splashing ink". The use of the "Chinese red" element in his debut work "The Sun Also Rises" also suddenly made this poster stand out from hundreds of pictures, which won Jiang Wen's heart.
In Huang Hai's view, Chinese aesthetics is not just as simple as ink painting and brush characters, but a kind of thinking and artistic conception. Starting from the overall temperament and connotation of the film, and thus transforming it into visual imagery, this is also the concept that has been guiding the creation of Takeya cultural posters.
bliss studio
Founder: Zhinan
Bliss studio was founded in 2016. Although it was established for a short time, due to the continuous stunning appearance of poster works, it has become a very popular cutting-edge design company in the industry.
Bliss's poster design philosophy is an expression of attitude and aesthetics, good at expressing trendy attitudes and steadily executing bold ideas. They are good at combining design style and photography art to expand and optimize the expressiveness of the main content, and this integration ability is the strength of bliss. Dare to think and dare to do, and execute in place.
Therefore, we can also see that whether it is the black version + color version of the character poster in "The Legend of Wukong", or the unique color impact in the poster of the web drama "The General is on the Top", all reflect the pursuit of differences and strong individual stylization of bliss.
In addition, "Extraordinary Mission", "British Showdown", "Mamma Mia Duck", "Demon Bell Bell", "Bomb Disposal Expert", "Huge Call", "Overtime Cohabitation", and dramas, such as "Beishang Guang does not believe in tears", "Old Boy", "River God", "Shanghai Women's Illustrated Book", "The Legend of the Grandson of the Emperor Daming", "The Legend of the New White Lady", "Taikoo God King", "Kunlun Gui", etc., have also been participated in by BLIS.
Famous
Founder: Han Mingyang
Founded in 2017, Youmingtang is a full-case film and television material company that integrates print and video. In the top 20 of the Chinese trailer companies we previously inventoried, the famous no1se video team led by Xu Wenbo and Jin Jinghao was also included.
At present, Han Mingyang holds the position of general manager of Youmingtang. Before the establishment of Youmingtang, Han Mingyang worked at Guangming Media, and also cooperated with LeTV Pictures to set up a poster studio in 2015, responsible for film poster design and creative work.
Like "Breakup Master", "Rampage Hollywood", "Left Ear", "Rush into the Clouds", "Four Famous Catches 2/3", "Brother Sleeping on My Bunk Bed", "Mechanic 2: Resurrection", "Kailash 48 Hours", "28-year-old minor", "Nine-story Demon Tower", "Great Wall", "Bear Haunting" series of movies, "David Bakken's Unlucky Agent Bear", etc. are all works that Han Mingyang's team has participated in creating before, which also laid a good foundation for Han Mingyang's later establishment of a famous hall.
From the 2017 movies "If the Prince Is Asleep" and "Demon Bells", to the posters of movies such as "A-Ma Is a City", "White Deer Plain", "Fan Sister Romance", "Fat Man Action Team", "Love Apartment", "Bakken Bear", "Super Flying Man", "First Love", "Jade Rabbit" and other movies that will be released in the future are all from famous hands.
Youmingtang also produces TV series print materials with movie-level poster quality, and the whole case of the phenomenon-level TV series "Mr. Love" poster in early 2018 is from Youmingtang, and there are also quality dramas such as "My True Friend", "Chinese-style Partner", "Violent Criminal Police" and so on, and there are also famous figures behind their poster works.
Instar
Person in charge: Wu Yang
Founded in 2006, Instar Image Packaging Consultants Co., Ltd. is a wholly-owned subsidiary of Light Media, which is specially responsible for the production of film posters, trailers and other promotional materials. At the same time, Instar is also one of the earliest companies in China to make film materials.
So far, the films that Ray has participated in have already exceeded 20 billion at the box office, which is the first in the industry. Backed by light, Instar also has great natural advantages over other companies in terms of resources and brands. Like the projects that light itself mainly invests or participates in, its materials are basically responsible for Instar.
Therefore, in the poster business, such as "The Dedication of Suspect X", "Hide and Seek", "Big Trouble Tianzhu", "Big Fish and Begonias", "Twenty Years Old", "Keep Silent", "Zhong Kui Voldemort", "Left Ear", "Rampage Hollywood", "Hong Kong 囧", "Spend a Long Time with Anthony", "Sudden Star Movement", "I Am a Witness", "Dragon Hunting Tips", "Mermaid", "Breakup Master", "You at the Same Table", "Four Famous Catches 3", "Dear", as well as the upcoming "Animal World", "A Good Drama", etc., all have the participation of Yingshida.
Guli fruit
Founder: Will Lee
Guliguo Poster Studio from Taiwan was founded in 2013 by Will Lee. As a highly qualified team in the field of poster design, Guliguo has provided poster design services for nearly 100 films since its inception. Like the poster of "Hello, Zhihua" that brushed the screen in the circle of friends a few days ago, it is from the hand of GuLiguo.
Guliguo's most prominent masterpieces are the posters he designed for "The Legend of the Demon Cat". Among them, whether it is a concept poster containing various imagery Chinese elements such as a demon cat, a dragon, a carp, a phoenix, a peony, or a variety of character posters, all of them fully reflect the cultural connotation that the film itself wants to convey.
In addition to "The Legend of the Demon Cat", movies such as "Nail Cutter Man Demon", "Ultimate Child", "Detonator", "Kidnapper", "Second Generation Goblin", "Demon Cat Biography", "Memory Master", "Before Dawn", "Hypnotic Master", "Return to Twenty Years Old", "Relief Grocery Store", "Pacific Rim 2", "Figure Skating Queen", "God of War Chronicle", "Low Pressure Groove", "Gang 囧" and other movies, as well as "River God 2", "Fu Shao", "Kyushu Muyi" and other dramas, as well as "Buckwheat Crazy Long", "Ultimate Child", etc. that are currently in operation, Its poster design part has the figure of Guliguo.
Genggan culture
Founder: Zhao Nan
Gengqian Culture was founded in 2015 by Mr. Zhao Nan, a well-known photographer in China. Since its inception, Gengqian Culture has provided poster design services for nearly 100 domestic and foreign films.
Among them, the most challenging are the three major films released in the Spring Festival of 2017, "Journey to the West, Fu Demon Chapter", "Kung Fu Yoga", and "Riding the Wind and Waves", whose poster designs are all derived from Gengqian culture. It is also the only poster company in the history of cinema in the past decade that has successfully won the top three box office in the Lunar New Year. At the same time, this also allows Gengqian Culture to further practice the operation mode of an international poster company.
Gengqian culture advocates young and diversified design concepts, its poster design is not limited to a type of advantageous theme, but the pursuit of adapting to a variety of themes, whether it is comedy, action, or magic, literature and art are the theme direction that Gengqian culture is good at; excavating new talents, providing a platform for aspiring designers to provide a high starting point, expanding the designer's thinking space, promoting and supporting upstart designers is also a principle of Gengqian culture for the cultivation of talents for the company. In addition, the design of Western movie posters that are superior to domestic countries has always been the direction that Gengqian culture strives to approach.
For example, in recent years, the poster visual design of domestic and foreign movies such as "Crazy Alien", "Pursuer", "Detective Chinatown", "Taiping Wheel: The Other Side", "The Lion of heaven", "Nine-story Demon Tower", "Return of the Great Sage", "Golden Cicada Shell 2", "Furious Giant Beast", "Peter Rabbit", "Blade Runner 2049", "Ace Agent: Golden Circle", "Spider-Man: Hero Returns", "Rise of the Apes 3", "Dream Giant", "Batman vs Superman", "Kung Fu Panda 3" and other domestic and foreign movies are all case projects in which Gengqian Culture has participated.
In addition, gengqian culture's works also have a unique Chinese style, such as the international version of "Three Lives and Three Worlds and Ten Miles of Peach Blossoms", the poster of "Embroidered Spring Knife II Shuluo Battlefield", the character poster of "Isle of Dogs", and the character poster of "Murder on the Oriental Express" with strong "Chinese style" characteristics.
Picker
Founder: Mu Junhong
PKC Times Culture Media is a material promotion company founded in 2014 to provide planning, creativity and full-process production services for films.
In the trailer business, With a good grasp of literary and art films, Picker has formed a unique advantage in the trailer production market, and in the poster design business, Picker pays more attention to the dual-drive development of literature and commerce, and pursues "the ease of business and literature and art".
So far, Pickcher has participated in more than 100 film projects in the design and production of posters, among which the most representative ones are "To Catch a Demon 2", "Bursting Silent", "Labyrinth of Hearts", "Ace Teasing Ace", "Jedi Escape", "Rogue League", "Antarctic Love", "Old Beast", "What's in the Dark", "Gone With the Wind", "Gone With the Wind!" Amnesiac Superman", "Roadside Picnic", "Reverse Life", "Cat Starman", "Inglis", "Tibetan Code", "Love Saint" and so on.
In addition, poster production for foreign films such as "Divergent 3", "Bottom Spice Girl", "Gintama", "Megalodon", "Doraemon", "Invisible Guest", and the upcoming "Perfect Stranger" have also been involved in the production of foreign films.
Track movies and TV
Founder: Zhang Yutong
Tracking Film & Television was founded in 2013 by producer and producer Zhang Yutong. The company's business scope covers posters, trailers, production of specials, etc., is a highly qualified visual integration marketing company.
In the top 20 of the Chinese trailer companies we released earlier, tracking film and television is also listed among them, but in fact, in the design and production of posters, tracking film and television also has extraordinary strength. So far, Tracking Film & TV has provided poster production services for more than 200 film projects, covering adventure, action, comedy, magic and other film genres.
His representative works mainly include "Children of the Jianghu", "Jedi Escape", "Notes from the Tomb Robber", "Return", "Hidden behind the knife", "Woman of the Dynasty Yang Guifei", "Ten Thousand Sentences in one sentence", "August", "Legend of the Demon", "Where Has the Time Gone", "Macau Storm", "The Best Life of a Spoiled Woman", "Bounty Hunter", "Crazy Year Beast", "Unexpected Encounter", "Rob the Red", "My New Savage Girlfriend", "Notes on tomb robbery", "21 Carats" and so on.
In addition, the poster design of foreign works such as "Golden Cicada Shell", "Phantom Body: Life-Sustaining Game", "Psychic Detective", "The Fall of London", "God War: Eye of Power" and other foreign works are also completed by tracking film and television.