The Paper's reporter Xu Minghui
New Year in situ, this Spring Festival will not be deserted. 17 live broadcasts of publishing houses, lottery book donations, calligraphy competitions, editing lectures, online educational resources are free to open... During the Spring Festival of the Year of the Ox, Shanghai Century Publishing Group gathered the high-quality cultural resources of its major publishing houses, brand bookstores and Duoyunxuan Group, with the theme of "Century Books in China Year", and presented readers with colorful reading culture promotion activities.
Live broadcasts are not closed, and good books are read every day
Shanghai Century Publishing Group will launch the century edition of the "Niu Nian Book List" for the first time, and for the first time open the "Century Book Fragrance Chinese Year" New Year online live broadcast activity. Among them, the "Niu Annual Book List" changed the previous practice of "New Year Book List", strengthened the orientation of "Sharing the Year", selected 70 kinds of excellent books that have a good reputation among readers and meet the needs of cultural life of the New Year, and achieved penetration in online and offline marketing services, so that readers can enhance their cultural experience in participation and sharing.
From February 10 (small Chinese New Year's Eve) to February 26 (Lantern Festival), for 17 consecutive days with different themes, every day from 13:30 to 15:30, Century Publishing Group will invite a group of famous writers, scholars and other guests from all walks of life and Century publishers to walk into the live broadcast room together, recommend new books to the majority of readers, so that "live broadcasts do not close, good books read every day".
How can the Spring Festival live broadcast be without benefits? The 17 live broadcasts will be based on Tmall (the official flagship store of Shanghai Century Publishing) and Douyin (Yunjian Century) as platforms, and the lottery will be drawn every 15 minutes in turn (Tmall and Douyin will be once in half an hour), and the prize will be a book in the live broadcast room; the final five minutes will draw the ultimate gift package, the prize will be a set of all the books in the live broadcast room, one for each of the two platforms; all the live broadcast room varieties will be sold at a 30% discount. At the same time, it carried out a guessing lottery book delivery activity on Weibo (the official flagship store of Shanghai Century Publishing). This Chinese New Year benefit can be described as full of sincerity.
Friends who love to write calligraphy, come and participate in the next activity. Known as the "first exhibition of calligraphy media" in the Chinese book industry, the "Top 100 List" Spring Festival will also set sail online, this event is jointly organized by Shanghai Calligraphy and Painting Publishing House "Calligraphy" magazine and Shanxi Pingyao Magazine, users can log in through the "Calligraphy" magazine WeChat public account or scan the QR code to register, and submit entries.
Join forces with new media platforms to listen to the editor's lecture
More and more readers love to listen to books. The Shanghai People's Publishing House will launch the "Editor's Lecture Column", which will launch "Decisive Battle: East China Liberation War: 1945-1949" and "Decisive Battle: Southwest Central Plains Liberation War: 1945-1951" during the Spring Festival. The original work of the hit drama "The Wind Rises" and the audiobook of "Tang Mingyue" published by Shanghai Literature and Art Publishing House are exclusively launched on the Himalayas platform, accompanying readers to listen to books while brushing the drama.
Shanghai Translation Publishing House launched the special activity of "Listening to the Sound of the Epidemic at Home, Not Alone in the New Year" on the self-operated platform "Translation with Sound", and launched more than 50 popular audiobooks such as "On the Road", "War and Peace", "Greek Mythology", "Peter Pan" and so on. During the Spring Festival, Shanghai Music Publishing House will open 4 limited-time free short audio programs: "Travel with Music", "Let the Little Devil Fall in Love with Musical Drama", "Confessions of Music Masters" and "Gossip Concert", launch the "Have to Listen to World Famous Songs" audio guide program, music master video courses, tianlai children's voice digital albums, etc., good music interesting stories, enjoy the beauty of music.
Tailor-made "Knowledge New Year Goods" for readers to "celebrate the New Year on the spot", the publishing houses of the Group will unite amazon kindle reading, Dangdangyun reading, Douban reading, palm reading, WeChat reading, qq reading, NetEase snail reading and other platforms to launch a series of New Year book areas, "Twenty-four History Appreciation Dictionary", "Xinhai Revolution History Draft", "Tang and Song Poetry Appreciation Dictionary", "Chinese Opera Stories 1-30", "Grass Baby Translation Complete Collection", "Nine Sayings of China Series", "Chen Jiaying Classic Works Selected Reading", "Chen Danyan Shanghai Seven Steps" As well as hundreds of classic e-books such as "New Millennium Edition: Feynman's Lecture Notes on Physics" and "Ancient and Modern Mathematical Thoughts", hundreds of classic e-books will participate in the promotion offer; Shanghai Ancient Books Publishing House will launch the Spring Festival free topics "Song Poems" and "Spring Festival Poems" at iReader.
Shanghai Education Publishing House from now until February 17, the puzzle box app platform free open to the whole field resources (including genius mathematician audio stories, primary school mathematical thinking training 1-6 grades and other audio and video, e-book resources) for children to watch and learn at home; Shanghai Science and Technology Publishing House "Junior High School Physics Virtual Experiment" digital education resources are also free to use during the winter vacation, to help students learn online, these virtual experiments are striving to truly present the rules and processes of science learning, with high simulation, high interaction, Features of high integration.
Shanghai Hong Kong Sanlian Bookstore launched the "Looking at Nathan Road on Huaihai Road" Hong Kong United Publishing Group Edition Book Fair
Offline activities continue, and nine brand bookstores show their skills
Century Group owns shanghai ancient books bookstore, Shanghai foreign bookstore, art bookstore, Shanghai Hong Kong Sanlian bookstore and other specialized brand bookstores, and in recent years has opened a new reading culture space such as the flagship store of Duoyun College, the Guangfulin store of Duoyun College, the drama store of Duoyun College, the Sinan Bookstore, the poetry store of Sinan Bookstore and the poetry store of Sinan Bookstore. From February 10 to February 28, these bookstores will fully participate in the Shanghai physical bookstore "Reading Good Time • Chinese New Year Public Welfare Book Promotion Activity", holding a variety of theme displays, on-site exhibitions and online and offline simultaneous preferential sales activities.
Shanghai Hong Kong Sanlian Bookstore launched the "Looking at Nathan Road on Huaihai Road" Hong Kong United Publishing Group Edition Book Fair and the "Coffee Aroma in the Book" Theme Book Fair; Century Duoyun, Together with Century Wenjing and Takeo Paper, held an exhibition of "Paper and Life" in the exhibition hall on the third floor of Sinan Bookstore to display the paper in life in various forms; Duoyun Academy Drama Shop will join hands with the variety show "Drama New Life" to hold a theme exhibition, set up a "Drama People's Book List" theme bookshelf for eight dramatists, and will also invite the main creators and actors of the stage play "Blossoms". The editors of the Shanghai Literature and Art Publishing House came to the bookstore to read "Flowers" with the readers; the Shanghai Ancient Books Bookstore held the "Red Fire and Rolling Fierce" Chinese Folk Culture Theme Exhibition; the Art Bookstore launched the "Red And Red Fire, New Year Flavor Qinghuan" Chinese Xiangrui Cultural Theme Exhibition, the "Auspicious New Year Paintings and Safe China" Tianjin Yangliuqing Publishing House New Year Painting Treasures Exhibition and Sales Activities; The Shanghai Foreign Bookstore launched the "Chinese Year" Cultural Chinese Series Book Exhibition, the "World Classic Literature Book Exhibition", and the World Well-known Publishing House Book Group Exhibition.
Duoyun Drama Shop's "Blossoming Flowers" reading meeting
In addition, the long-established brand Duoyunxuan Group has carefully selected multiple "art and culture gift packages" to create a unique artistic style of the New Year warm atmosphere for people who "stay in Shanghai for the New Year". Duoyun Gallery's New Year's Eve exhibition "Ruler Style and Elegance - Welcome Album Exhibition of Famous Artists of Calligraphy and Painting on the Sea" has opened on January 30, and the exhibition specially invites 20 famous artists on the sea, such as Liu Xiaoqing, Yang Zhengxin, Fang Xiaomin, etc. to create exhibits in the form of albums, and launched a limited blind box activity, attracting a large number of art lovers with a novel "opening way". Duoyun Art Museum will launch the "Covenant of Yunshui - New Year Watercolor Exhibition" on the fourth day of the Chinese New Year, with the theme of "Yunshui", inviting 6 famous watercolor artists in Shanghai to conduct a dialogue on watercolor and artistic concepts.
Duo Yun Xuan Art Center's "Chen Bochui International Children's Literature Award Original Illustration Exhibition New Year Tour" showcases original illustration works by illustrators from more than 30 countries and is one of the preferred cultural activities for parent-child interaction in the Chinese New Year. During the Spring Festival, Duoyunxuan online auction online auction online classes are also exciting, and the 37th preview of the six Yunxuan online auctions at the beginning of the Chinese New Year will be officially launched, sending a new year art feast for art lovers. Xiaoduoyun Art Space will launch a series of accompanying handmade small classes for children, which will be broadcast in the group in the form of videos and pictures, and take the children to do handicrafts at home during the Spring Festival. Duoyunxuan Nanjing Road store during the Spring Festival to continue the tradition of not closing, from February 3 to 26, offline stores and online Taobao, Jingdong two Duoyunxuan flagship stores synchronously launched the "Cow to Qiankun" New Year special offer activities, not only combined with the Theme of the Spring Festival to launch the main Duoyun cultural creation and stationery supplies of the two lucky bags, as well as Duoyun Ru porcelain tea gift box and a variety of new products integrated into the "cow" element of the Year of the Ox are available for purchase, Duoyunxuan woodblock watermark, jewelry products, Yantai printing stones and other products have different discount activities. Duoyun Gallery's first WeChat Mini Program will be launched on the eve of the Spring Festival, when customers can choose and buy gallery artworks at home without leaving home. Dolby Atmos Studios during the Spring Festival is continuously released every day, providing a variety of cultural services for the public.
Chen Bochui International Children's Literature Award Original Illustration Exhibition
Editor-in-Charge: Chen Shihuai