On December 27, Zhu Min, coo of rebate network, was invited to attend the 2019 China Short Video Marketing Thousand Talents Summit held in Beijing. As a bellwether leading innovative marketing, the summit took the theme of "Evolution of Product Effectiveness" and joined hands with the top 500 brand celebrities and first-line popular stars to explore the way of marketing growth. At the summit, Zhu Min, coo of the rebate network, combined practical cases and industry observations to decode the evolution of the rebate network, which resonated with the whole audience and won the praise of the conference.
"The essence of the unity of product and effect is to hope that brand building and effect delivery can be consistent in goal and pace." Zhu Min, coo of the rebate network, pointed out at the roundtable forum held in the afternoon of the same day. This view was widely recognized by The Luhua Group cmo Chu Zhiheng, the singing bar cmo champion, the headline Yi coo Wenjing and the guests who participated in the roundtable discussion, which aroused everyone's resonance and deep thinking.
In the view of Zhu Min, coo of the rebate network, the traditional product effect often occurs in different scenes, in the content scene often focuses on brand building, and in the conversion scene, it often focuses on effect conversion. As the Internet enters the second half, the scene of product and effect is getting closer and closer, and even in the same scene, the product and effect are integrated. After a new interpretation, Zhu Min shared the unique advantages and practices of rebate network in combination with past successful cases, which brings together more than 30 million high-value online shopping experts and affects 600 million Chinese consumers, from transaction facilitation, cognitive guidance to mental occupation, rebate network can be completed on the same platform, so that the value of product and effect is fully reflected.
At the same time, Zhu Min also cooperated with celebrities for the brand and gave his own advice. In his view, the core of brands choosing stars and talents is to project their fan trust and empowerment onto the brand. And a good cooperation is not a zero-sum game, but more of a win-win ecology. In terms of cooperation between celebrities and celebrities, Zhu Min combined the practical experience of the rebate network and pointed out that the tone of the brand and the people covered by the celebrities should be in line with each other, and the brand side should also clarify its own demands.
It is worth mentioning that Zhu Min, coo of the rebate network, also personally called the platform of his own product orange pulse intelligent marketing system. Based on the accumulation of historical data, rebate network has 200 million registered users, more than 2,500 global cooperative malls and platforms, and 50,000 cooperative merchants, making the orange pulse intelligent marketing system can provide reference for the cooperation of celebrities and make commercial content more natural.
At this summit, Zhu Min, coo of rebate network, shared with everyone the "product and effect integration" plan of rebate network in 2020. He pointed out that rebate network in the first half is "the first shopping guide platform in China", and in the second half is "the entrance to the consumption decision of online shopping masters". At present, rebate network has opened up 30 million high-value online shopping masters, and will invest 200 million yuan to support the original content ecology of "Hui buy xia", and empower partners through panoramic marketing by providing multi-dimensional commercial products.
With the continuous evolution of China's Internet ecology, channels and media are tending to converge. In fact, the integration of product and effect is a win-win marketing model for all parties. For the brand side, it can not only achieve the growth of brand voice, but also bring about the conversion of sales. For consumers, the product-effect marketing model provides high-quality consumer content and convenient purchase methods, allowing them to complete the purchase process with more peace of mind. Through brand content to occupy the user's mind, welfare discounts to accelerate the user decision-making process, promote brand and consumer experience upgrades, to achieve a virtuous circle, this is the value of the integrated marketing practice of the rebate network.