Since the "Xena" was determined to be localized in GAC Toyota, it has become the MPV model that everyone talks about the most after dinner. At the Shanghai Auto Show, the booth was crowded, and now there is no exhibition car in the GAC Toyota 4s store, and the news that the price increase of 100,000 yuan cannot be ordered on the Internet.
It makes one wonder, "Why is Sai Na so cattle?" ”
Why is Toyota Sai na close to myth? How many people really know about Xena? No longer a 3.5l Xena, is it really still fragrant?
The answer is still undecided, but the news of Xena's price increase has made it high and kept its distance from the people.
Not only is it blindly pursued by netizens, but even GAC Toyota officials have begun to use exaggerated methods. Judging from the official website of the manufacturer, Xena has become <b>the "Toyota global flagship mpv",</b> which really does not know how to position Toyota Alpha.
So sought after and exalted, <b>"Is Xena really fragrant, or is it an IQ tax?" </b>Probably very few consumers can answer it.
In order to seek answers, Pin Play/Pin Driving came to a GAC Toyota 4s store in Beijing and conducted a comprehensive analysis of the price increase issues that consumers are concerned about, as well as the advantages and disadvantages of Xena.
First of all, the surprise is that the Sai Na is completely different from other new cars on the market. After the other new cars are listed, the 4s shop shows cars and test drives all of them, so that you can enjoy the feelings.
But <b>at present, Beijing's GAC Toyota Syna even the exhibition car has become a "panda"</b>, a green exhibition car needs to be "touring" in 4s stores, not to mention want to experience test driving. So we can only experience statically.
The Xena exhibition car encountered this time is the <b>supreme version model priced at 379,800 yuan</b>. Compared with the lower models, there are more pure LCD dashboards, rear sunroofs, kick-sensing side doors, and other configurations. However, it has reached the top of the second match, and it is still a far and near light integrated "simple match" lamp, and Sai Na is really Toyota.
Although the visit to the store is an ordinary weekday and not a weekend, there are indeed many consumers who come to see Sai Na, and almost no one has been interrupted. Most of the users who come to learn about Xena are "make-up lessons", whether it is mark-up sales, or product positioning and approximate performance, they have been understood.
In terms of product positioning alone, GAC Toyota Sai is the <b>only model with a 2.5l hybrid in the 300,000-400,000 medium and large MPV class</b>. Volkswagen Weiran and Buick gl8 es Lu Zun are both 2.0t engines, which are at most 48v light mix. Therefore, the most prominent thing in the same class of GAC Toyota Sai Na is fuel economy.
<b>The power is flat and suitable for Buddhism</b>
<b>Xena's powertrain is identical to the hybrid version of the new Highlander, and the data tuning is exactly the same. </b>
Also using a 2.5-liter naturally aspirated engine code-named A25d, the maximum power is 141kw and the maximum torque is 238n·m. The match is still the e-cvt gearbox.
Although it has not driven gac toyota saina, but from the test drive of the GAC Toyota Highlander hybrid version to guess, sai na can not escape the big throttle acceleration, the noisy sound of the 2.5l hybrid engine, or good at the quiet when the light throttle.
If you really talk about motivation, it may not be as good as the 2.0t Buick gl8 es Lu Zun, and Xena can't bring you a sudden feeling of pushing back. However, after all, this is a family MPV model, and the Buddhist la family may be the purpose of choosing Xena users.
Toyota's hybrid certainly has its advantages, destined to be fuel economy. According to the sales staff, the <b>actual fuel consumption of GAC Toyota's urban area should be about 7 oil. </b>For a car with a length of more than 5 meters, a wheelbase of more than 3 meters, and a curb weight of more than 2 tons, this fuel consumption is quite rare.
Therefore, Xena does not seem to be motivated, only for economics. But the contradiction is that the selling price of nearly 400,000 yuan, coupled with the possible mark-up problem, how can it be "economic"?
<b>The interior is full of plastic feeling</b>
If Chinese auto consumers are increasingly pursuing luxury and texture, then Toyota is the opposite one.
Judging from the GAC Toyota Sai na at the top of this sub-top, the leather package is less, but many places that can be easily touched are hard materials, which lowers the luxury of the whole car by a lot.
In order to find out where the low-cost hard plastic materials are used, we touched the interior over and over again, as shown below:
<b>There's no doubt that everything your finger is pointing to is hard plastic, not to mention the third row or even the trunk. </b>
These places are extremely uncomfortable to touch or to lean on when riding. This is the "unpretentious" interior texture of Sai Na, has it destroyed your cognition?
You know, this is the sub-top version of 379,800 yuan, and the Buick gl8 Lu Zun next door may have laughed. So, if you're a consumer with high demands on interior luxury and materials, Xena is definitely not for you. This way you can go straight out and turn right, eliminating the need to wait for the bus.
<b>The use of space was satisfactory</b>
If in addition to fuel savings, another advantage of Xena must be spatial performance. Compared with the same level of Buick gl8 es Lu Zun, the width of Sai Na nearly 2 meters is more spacious.
Meanwhile, Xena's second row of space is remarkable. Although the second row of seats cannot be moved from side to side like the Odyssey, the range of front and rear adjustments is large.
If there are only four people traveling and the second row is adjusted to the last position, even passengers who are 1 meter 8 tall can straighten their legs and lie in the second row. What model can still achieve such an arrogant lying position? That's the charm of mpv.
For the third row space, Xena is not inferior. When the second row tries to sit 1 meter 8 passengers as much as possible and is not crowded, the passengers sitting 1 meter 8 in the third row are completely fine, and they still do not kneel to the front seat.
It can be seen that if it is a long-distance trip of 6 people, it will be very comfortable, but if it is a 7-person trip, the adults in the middle of the third row may be slightly cramped.
In addition to the ride space, in fact, the storage space of Xena is still remarkable. There is a huge hollow under the gear lever of Xena, and it is possible to put down the girl's bag. The cutout design in the center of the front of the dashboard also allows for small items.
Moreover, the door panel and the second row also have storage slots for water cups and miscellaneous items, and Xena really makes sufficient use of space for the whole family to travel.
When the seat is turned over, there is a deep space to explore, even if the third row is seated, the storage space of the trunk will be larger than the Buick gl8, and it is no problem to put a few suitcases.
If you are not traveling fully, you can also place a 4:6 ratio of the third row of seats according to demand to load items. Such a versatile and practical seat and space layout is something that many models can't do, and it's even more unattainable for a 7-seater SUV.
In addition, the third row of seats can be receded to form a flat trunk space, which is very conducive to handling large cargo. If you want to carry passengers, it is easy to open the seat from the trunk, even girls will not find it difficult.
The news of GAC Toyota's Xena price increase spread wildly on the Internet, and the highest price increase was 100,000 yuan, which was close to the rhythm of Toyota Alpha's price increase that year.
For manufacturers, it may be that users are willing to increase the price but increase the confidence when selling the car. But for the majority of consumers, <b>Xena wants to take the alpha price increase road, that is, to learn badly. </b>
After repeated inquiries about the product play /product driving, the sales staff unified the caliber of the price increase, <b>"whether the current price increase is uncertain, under normal circumstances, there is no price increase, depending on the market situation."</b>
The reason why the sales staff does not answer the question of whether to increase the price positively is because China has strict control over joint venture cars and domestic cars, and dealers are not allowed to take the initiative to sell at a higher price.
However, the sales staff said that the news of the price increase was not deliberately done by the dealer, but many users who could not wait for the price to voluntarily increase the price in order to reduce the waiting time.
After repeated inquiries, it was finally judged that Sai Na really wanted to increase the price. Not only because of the small number of existing cars, the 2,000 yuan deposit is only a predetermined quota, and in the case of uncertain price, more than 100 people have paid the intention to pay. It can be seen that consumers need Xena.
For the price increase, the official guidance price of the exhibition car is 379,800 yuan, with the implicit meaning of the sales staff, the car is about 400,000 large, in addition to insurance, purchase tax and other prices, that is to say, the price increase space of Xena is more than 50,000 yuan. Some salespeople admit that from the perspective of market demand and output, it is also very likely that the price increase of more than 50,000 yuan is also very likely.
<b>So, let's summarize how Xena sells now:</b>
There is no existing car, you need 2,000 yuan of intention to make an appointment, and you are not sure about the final price and markup.
Dealers do not say how much to increase the price, but from the perspective of market demand, at least add about 50,000 yuan.
If the user who has paid the intention payment can pick up the car as early as the middle of next year, but the number of new cars is very small, and the pick-up time is not guaranteed.
From the perspective of GAC Toyota Syna's product strength, although it adopts the tnga architecture, the space utilization rate is very high, and it can also achieve very good fuel economy with the hybrid system, its configuration is not sincere enough, the mark-up problem is serious, and the waiting time is long, and the most important thing is that its workmanship texture is indeed not as good as the Buick gl8 es Lu Zun.
It can be seen <b>that Xena is actually just a medium and large MPV for household use, and its workmanship quality control is weak, and space and fuel consumption are advantages</b>. But with these alone, PinChai/Pin Play believes that it will never be mythologized, let alone be priced, because Sai Na is not Alpha, there is not so much star aura.
Compared with the Buick gl8 es Lu Zun price increase of about 20,000 yuan, the interior is more luxurious, and the waiting time is shorter, Sai Na is actually not fragrant.
Xena's fame is because of the past 3.5 displacement and import quality, coupled with netizens "fried" out. However, looking at gac toyota saina calmly, consumers are indeed not too impulsive and sought after.
Spending less money to see Kia Kahua, Buick gl8 es Lu Zun and other models may not be a good choice.