On July 23, the Jinan Ganghua "Spring Heart Flame" service brand, which lasted for half a year and was built after many run-ins, was officially unveiled. As the first state-controlled public utility enterprise in Jinan to realize an overall joint venture, Jinan Ganghua has gone through 15 years of extraordinary development under the exchange and integration of shareholders in the mainland and Hong Kong, and the release of this new corporate culture and service brand will provide a powerful "booster" for Jinan Ganghua to build the most service-oriented first-class clean energy operator.
At the press conference, a "Dance of Spring Heart Flame" kicked off the promotion meeting. Through the short film "Geng continuing to be customer-oriented, burning love "Spring Heart Flame"" together reviewed the development process of Jinan Ganghua Gas Joint Venture in the past 15 years, revealing the background of corporate culture and service brand building.
It is understood that the Jinan Ganghua corporate culture and service brand by Shanghai Fuwei Brand Planning Co., Ltd. (formerly Shanghai Fudan University Brand Research Institute) to create, at the press conference, Shanghai Fuwei Brand Planning Co., Ltd. Dr. Chen Yunyong introduced in detail the background and connotation of Jinan Ganghua Gas corporate culture image recognition system, and completed the text handover with Jiang Haiying, secretary of the party committee and chairman of Jinan Ganghua Gas. The scene also officially launched the "Quanxin Flame" service brand ignition ceremony, and unveiled the Jinan Ganghua gas mascots "Anqi" and "Kexin", which are a pair of brothers and sisters, which respectively mean gas safety and service.
According to reports, in 1967, the first generation of gas people in Quancheng returned the first tank of liquefied gas from Beijing, and Jinan has had a "tap fire" since then. After more than 50 years of development, Quancheng Gas has now entered thousands of households. As the first municipal public utility enterprise in Quancheng to realize the overall joint venture, Jinan Ganghua Gas Co., Ltd. was established in September 2004 by the former Jinan Pipeline Gas Company and The Hong Kong-China Gas Co., Ltd., which has a history of more than 150 years, on the basis of the original vast gas market and gas infrastructure, relying on the strong financial support of Hong Kong AndA Gas, the service culture of "customer-oriented" and the world-class management level, based on Quancheng, it has written a colorful stroke for the development of Jinan Gas Industry. In the past 15 years, Jinan Ganghua Gas has adhered to its original intention, intensively cultivated Quancheng, and composed a moving song of "Blue Flame Guard" for urban construction and citizen life.
"The creation of a new corporate culture and service brand will lay a solid foundation for our long-term strategic planning and development, especially in today's severe energy development situation and increasingly diversified user needs, it is more necessary to uphold the original intention of the older generation of gas people, and it is more necessary to have a highly integrated corporate culture to lead the Jinan Ganghua team to keep the original intention, dare to take responsibility, and be brave in the spirit of struggle." Jiang Haiying, secretary of the party committee and chairman of Jinan Ganghua Gas, introduced.
In the fifteen years since the establishment of the Jinan Ganghua joint venture, the gas pipeline network has increased from 600 kilometers to more than 3,000 kilometers; the number of users has increased from more than 100,000 to more than 800,000 households; the annual gas sales volume has increased from several million cubic meters to more than 300 million cubic meters; the gas supply area has expanded from the original 200 square kilometers of the main urban area to more than 1,000 square kilometers including the pilot area; the gas business has also expanded from a single gas supply to distributed energy, gas triple generation, reclaimed water, direct drinking water and other comprehensive utilization projects. With the service concept of "shorter customer distance and better solution", Jinan Ganghua is making the sky bluer and the spring clearer in Quancheng, and making the life of Quancheng residents happier and better.
Qilu Evening News Qilu one-point reporter Zhang Xiaoyan intern