From November 5th to 10th, the 4th China International Import Expo was held at the National Exhibition and Convention Center (Shanghai), and 18 beijing time-honored brands with more than 100 products made a wonderful appearance.
Shell financial reporter learned that the exhibitors have a long history, with an average age of 161 years old, 12 with a history of more than 100 years; exquisite skills, with national intangible cultural heritage skills, there are 11.
The time-honored exhibition area is a total of 216 square meters, with the theme of "National Tide Beijing Fan Old-fashioned New Life", focusing on the main line of Beijing's cultivation and construction of an international consumption center city, focusing on the unique cultural charm of Beijing's time-honored brand.
The interior of the exhibition area takes the checkerboard symmetrical layout of Beijing streets as the main structure, makes extensive use of traditional elements such as Peking Opera faces and colorful auspicious clouds, and takes the brightly colored and infectious "National Tide Style" as the design style on the outside, and the ancient architecture and modern techniques shine together.
The exhibits brought by the 18 long-established brands in Beijing have their own advantages. For example, Beijing Daoxiangcun displayed "Zero Shop" Beijing flavor products such as "You Also Know the Heart", "Panda Crisp" and other explosive models, culture and quality coexist, circle fans of young consumer groups. Wu Yutai brought the innovative flower tea product "Flower Language Tea Colorful Taste Fresh", which integrated the "Flower Language" into the inner box design, built a bridge of emotional communication, and made the product have "human personality".
In addition, there are some long-established brands that exhibit the treasures of the town store.
According to the staff of Rui Feixiang, this is a dress made of plate gold embroidery process, which is the treasure of their town store and is worth 888888 yuan.
According to the staff, the work "Anti-epidemic Ding" brought by Beijing Enamel Factory is sold for nearly one million yuan.
Raymond's staff demonstrated the Beijing embroidery skills on the spot, and it is reported that this work needs to be embroidered for three months to complete, and it has been embroidered for two months.
Beijing enamel factory brought the work "Peace Zun" details.
In addition, the long-established shoe and apparel brand Inline Sheng brought 20 traditional classic products and its regional brand Da Neilian Sheng and the trend brand bape joint cloth shoes to appear, which can be described as a "new sample" of the old brand embracing the new national trend.
The cross-border attempts of the long-established brands are not limited to international trend brands, but also cooperate with new consumer brands that have been hot in recent years.
For example, Cheap Fang cooperated with Yu Xiaoxuan, who focuses on traditional Chinese pastries, and launched the "Beijing Fu Cake" dim sum gift box, which depicts famous attractions such as the Corner Tower of the Forbidden City, the Spring Color of the Great Wall, and the Ancient Charm of the Temple of Heaven on different shapes, showing exquisite craftsmanship while also revealing the eclectic historical style of Beijing.
In the long-established exhibition, the two companies took advantage of the "traffic" of the Winter Olympics to present gifts for the Expo. Jingji Paper Trang prepared a series of "green stationery" with Winter Olympic elements, including novel stone paper environmental protection notebooks, waste newspaper pencils, washable kraft paper handbooks, magnetic paper bookmarks, etc. Beijing Gongmei Group brought nearly 100 of the most popular Beijing Winter Olympic licensed goods to the collective appearance for domestic and foreign exhibitors to enjoy and purchase, becoming an important display window for the Beijing Winter Olympic Games, and also bringing the ice and snow atmosphere of the Beijing Winter Olympics to the Expo.
At the same time, in the intangible cultural heritage technology display area, the inheritors of 4 long-established brands performed intangible cultural heritage skills on the spot, including the on-site copying of Beijing Winter Olympic posters, the display of Beijing embroidery skills, the production skills of Dai Yuexuan Lake pens, and the disassembly display of mud circle chairs in Beijing, carrying forward the spirit of ingenuity and highlighting the cultural heritage.
Beijing News shell financial reporter Yan Xia photojournalist Wang Zicheng
Edited by Song Yuting Proofreader Lucy