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There is such an entrepreneur, relying on unremitting struggle to fly the dream of life, with unique thinking to improve the management level, with great love to interpret the spirit of enterprise responsibility. Today, he is a guest in the live broadcast room of "Hello Maker", li Zhe, a deputy to the People's Congress of Zhumadian City, a member of the CppcC Committee of Biyang County, an outstanding ethnic entrepreneur, and the chairman of Henan Yishunyuan Industrial Co., Ltd., who won the henan provincial model of national unity and progress.
Located in Biyang County Industrial Park, the enterprise is a halal meat processing enterprise integrating breeding, slaughtering, processing and sales. The first phase of the company covers an area of 38 acres, with 12,000 square meters of office buildings, R & D center, inspection center, 4,000 square meters of high-temperature production workshop, 3,000 square meters of low-temperature production workshop; registered 'Yixida' and 'Yipin Good Kitchen' 2 trademarks. Mainly produce spiced beef series, beef intestine series, frozen dumpling series of more than 50 kinds of products; the annual output of beef products 8,000 tons, the output value of 150 million; there are currently more than 400 employees, including 38 highly educated professional employees, the establishment of a professional R & D, production, sales team, products sold throughout the country.
Yishunyuan has been developing in Biyang for more than 20 years, from the initial restaurant to the "provincial agricultural industrialization key leading enterprise", as the founder of Li Zhe what kind of entrepreneurial story?
Recalling more than 20 years ago, Li Zhe said that at the beginning of the restaurant, it mainly engaged in various halal dishes and traditional noodles based on spiced beef. When I first did it, I managed it by myself, from purchasing to the back kitchen to the busy group in the front hall, and then the brothers and sisters at home came to help. Because they are all from rural hometowns, where do you know how to manage? We all want to work together to make the dishes well and operate in good faith. After I didn't think that the business was booming, there was chaos in the front hall, and the service could not keep up, passed on the wrong dishes, and calculated the wrong accounts from time to time. At the suggestion of friends, Li Zhe invited a professional manager to manage, and he often went out to investigate and study, changing the original business methods, and slowly the restaurant business became better and better, and the management became more and more comfortable.
With the improvement of everyone's living standards, the dining environment and supporting services are also getting higher and higher, combined with the influence of Biyang mushrooms in the country, and the rich mineral resources in Biyang, attracting many merchants to invest or trade in Biyang. There were more people doing business from outside, and there were more people staying and eating, but at that time, there was no large-scale and high-grade hotel in the county, so Li Zhe came up with the idea of opening a hotel.
This time, he did not do as he did when he first opened the restaurant, but after careful planning, from site selection, design, decoration to management layout, staff recruitment, training to opening lasted one and a half years, built the "Yishunyuan Hotel" that everyone sees now, with 1 restaurant building, 2 guest room buildings, including bathing, tea art and other leisure and entertainment projects, parking lots with 200 parking spaces, and can also undertake large wedding banquets and conferences.
The operation of the hotel caught up with the good environment, all the way smooth, at that time in their hotel accommodation or meal basically need to book a week in advance, if there is a large reception need to be booked a month in advance to have a room.
With the development of the times, the county has built many high-end hotels in the interior, although the catering of YishunYuan is very good, but the supporting facilities such as guest rooms are relatively old, many guests are eating in Yishunyuan restaurant, and other high-end hotel accommodations are selected. At that time, there were more than a dozen high-end hotels in the county, and Li Zhe concluded: No matter how much the room service industry is improved, there can be no big room for development, and it has been looking for other development opportunities. During this period, other industries were also more or less involved, but there was no major development.
In September 2010, he went to a foreign country to participate in an industry exchange meeting, and together with his Hui friends, he found that there was no halal restaurant in the local area. Finally, I bought a few buckets of halal instant noodles in a supermarket, ate the instant noodles for 2 days, watched the other colleagues attending the meeting eat big fish and meat, the saliva went straight to the stomach, and lay down at night to dream of the beef marinated in the Yishunyuan restaurant. The next day when he woke up, Li Zhe had an idea, Hui friends go out to eat so inconvenient, in such a large county supermarket, sold so many convenience foods, none of them are halal, then in other places must be the same situation, if you can do some halal leisure food, not only convenient for Hui compatriots, but also should also be a very good business opportunity. At the end of the trip, Li Zhe drove around most of Henan Province alone, ran a lot of supermarkets and convenience stores, and finally decided to use his strengths to make beef processing related products.
This time there was no hesitation, just do it, in November 2010 registered the current Henan Yishunyuan Industrial Co., Ltd. As the saying goes, interlaced like a mountain, although the same is to do food, but to do catering and open a factory are completely two different things, build a factory, design assembly lines, purchase equipment, apply for various procedures these are all he has not been in contact with before, the same thing repeatedly to do, to change, to ponder, there are many times during the period want to give up, and then think about how much effort they have paid, if you give up, then the dream will no longer have the opportunity to achieve. In this way, it was persisted until 2014, and finally the plant was completed, the equipment was in place, the commissioning was successful, and the production of spiced beef series and beef sausage series products was determined.
Everything is ready, and no order has become the biggest problem, because "Yixida" is a new product and new brand, the popularity is low, and most dealers feel that the risk of delivery is large and they are unwilling to cooperate. This is difficult for Li Zhe, who started a business for the second time at that time. In order to seek a breakthrough, the couple followed the business manager to Shangqiu, a city with more Muslims. The first stop of the largest local dealer, but directly rejected Li Zhe: I only have brand goods here, your products I can't sell, you go, we have no possibility of cooperation. Li Zhe, who ate the closed door soup, was also unwilling, and he pulled a cart of goods from afar and ran, and he could not return empty-handed. Li Zhe and his wife took the salesman to the township to find a supermarket, and it took three days to finally sell out a truckload of goods. On the way back to his hometown, the business manager received a call from the big dealer of Shangqiu, he said that he wanted to visit the company, Li Zhe was confused at the time, confused about the situation, and only after asking did he know that it was a few wholesalers who called under him to name the products, because Li Zhe had done promotions in the wholesaler's store, and the end customers tasted the products of "Yi xida" very much, and the repurchase rate was relatively high. Eventually they also reached a cooperation and became one of our big customers.
Through this matter, Li Zhe is more convinced that good raw materials can make good products, and if he wants to occupy a place in the market with such a fierce competition and such a transparent price, he must first ensure the quality of the products, and to make food is to do conscience, especially halal food. The enterprise gradually developed on the formal road, and the initial small dream in his heart gradually formed a big ideal, so that the "Yishida" Xia Nan beef processing products with Yishunyuan characteristics, riding on the east wind of Biyang County to vigorously create the "Niudu", were blown to the tables of thousands of households.
The scale of YishunYuan's development to today is inseparable from the support and care of governments at all levels and all sectors of society, and giving back to the society is also the cause that Li Zhe is struggling for. In Yishunyuan Company, there is a special department called "Love Commune", led by Li Zhe's lover, long-term attention to special groups, regular arrangements for various public welfare matters, such as sanitation workers free meals, distribution of heat-proof and cooling items, special school visits to children, nursing home condolences, old and weak sick and disabled families to help, and actively participate in various holiday condolences, golden autumn study, organization of anti-epidemic donations, flood relief donations and other public welfare activities; in recent years, our company has placed more than 300 poor households to enterprises or subordinate cooperatives for employment. Help poor households to develop the aquaculture industry to get rid of more than 200 households, through corporate finance to bring more than 500 poor households, donations and materials totaled about 6 million yuan.
Rich and thinking of the source, rich and thinking of progress. Li Zhe said that the fundamental meaning of life should lie in the fact that on the basis of starting a business, let business operations return to the original desire, and let the light of charity and dedication shine in every place and every family in Biyang. This is a lifelong career and an eternal pursuit.
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