The annual Double 11 party has become the most competitive stage between David TV, in addition to the New Year's Eve party. What's special about this evening is that the party and sales are bundled together.
In order to be able to give the sponsor a satisfactory answer, each David TV will rack their brains to retain potential consumer groups. At this time, the invited guests are very exquisite things.
However, on the evening of November 10, only two satellite television clubs held a party. They are the "Double 11 Super Fighting Night" evening party of Hunan Satellite TV, and the "Global Carnival Night" party jointly organized by Zhejiang Satellite TV and Oriental Satellite TV.
It can be seen that Hunan Satellite TV will face a 1vs2 situation that night. How to laugh to the end, just watch the "platooning" of the two evenings.
The positioning of the two satellite TVs is completely different
The positioning of Hunan Satellite TV's Double 11 Evening Party is very accurate, "youth" and "struggle" are the themes, and the program is guided by these two themes.
The success of "Brother With Thorns" has made the market realize that classic old songs have never lacked an audience, and have even become a new "traffic password". Therefore, Hunan Satellite TV's "Double 11" party once again played its specialty in this regard and invited the brothers who are currently the hottest in the entertainment industry.
The singers who grew up with themselves, the classic old songs full of feelings, the audience on such a stage, sighing time, while thinking about the meaning of hard work. Youth has time, but hard work is never limited. As long as you want to fight, it is not too late to act. The brothers are once again "cutting through thorns" on the stage, which also shows this point.
This time, Hunan Satellite TV's "Double 11" party was based on classic old songs and memories full of song and dance shows, and also tried to integrate tradition and popularity.
Zhejiang Satellite TV and Oriental Satellite TV jointly held the evening party, and the internationalization route is obvious. This can be felt from the theme "Global Carnival Night". In fact, this has become a tradition of the evening party. Since the day of the birth of the "Double 11" party, internationalization is the basic positioning.
Different positioning, the invited guests are different
This time, the "Global Carnival Night" party invited Benny to join. Excellent film and television dramas such as "Sherlock" and "Doctor Strange" have left Benny with the impression of "strength" and "wisdom". Attending the "Global Carnival Night" party, I don't know what kind of surprises he will bring to everyone.
Inviting international superstars has become a tradition of the e-commerce platform. From Beckham and the Victorians to the 10-time Grammy-winning American singer Moldy, they have all performed brilliantly at the "Double 11" gala.
As the spokesperson of the e-commerce platform, Yi Qianxi also officially announced that he would join the company. This is also the party he has joined this time slot for many years in a row. In addition to Yi Qianxi, the program team also officially announced more than 10 stars.
The host lineup that has been officially announced is: Chen Huan, Dazuo, Lin Hai, Shen Tao, Si Wenjia, Wang Cong, Yi Yi, and so on.
The stars are: Li Ronghao, Ayunga, Jin Chen, Times Youth League, Zhang Jie, Phoenix Legend, Hua Chenyu, Mao Buyi, Zhang Shaohan, Da Zhang Wei, Xiao Shunyao, Zhou Dongyu, Zheng Yunlong, Zhou Shen, Yang Zongwei, Shan Yichun, Liu Xianhua, Liu Wei, Ma Boqian, Wu Jianhao, Wang Feifei, Tengger, etc.
Sports stars include sprinter Su Bingtian and figure skating world champion Zhang Dan. Judging from the list that has been officially announced, Zhejiang Satellite TV and Oriental Satellite TV jointly held the evening party, which has both traffic and strength singers, and the stage will be very eye-catching.
Hunan Satellite TV officially announced the guests, choosing to use the way of silhouettes and prompt words to interact with netizens and let everyone guess the guests. Perhaps because the prompts were too representative, the stars who attended the party were guessed effortlessly.
The female stars who have been guessed are Li Sidani, "Low Flying", Meng Jia, winner of the "Best Pigeon Award", Zhang Yuqi, "Queuing in France", Rainie Yang of "1234 Wheel", "Colored Black" Jike Junyi and so on. From this, it can also be seen that at the "Double 11" party in Hunan Tv, most of the female star invitations are sisters who participate in "LangJie 1" and "Langjie 2".
There are sisters, and of course there will be brothers. "Subwoofer" Lee Seung-hyun, "Melting the Smile of the Stage" Lee Bah-hoon, "Greater Bay Area Vocal" Liang Hanwen, "Circulating like Currency" Liu Cong, "Silky Dance Storm" Liu Jia, have officially announced their joining.
At the same time, the stars who participated in the Hunan Tv evening party also included Lin Zhixuan, Xiao Jingteng, Yang Qianwei, Tan Jianci, Fu Longfei and so on. The Hunan Tv evening party was dominated by powerful singers. This is also closely coupled with the topic just mentioned above.
The combination of powerful singers and classic old songs is bound to resonate with more people. This is also the most popular form at the moment. After the broadcast of "Brother With Thorns", netizens are very concerned about the next activities of the brothers.
As of press time, 6 brothers have officially announced that they have joined the Hunan Gala. Ding Yi believes that in the next few days, there will be a "thorn and thorn" brother to join in. This is the form of confrontation that Hunan Satellite TV chose to fight with another party, using the brothers who remain hot to support their ratings.
The popularity of the brothers has not diminished because of the end of the show, and even has the momentum to continue to erupt. This is the biggest gain of Hunan Satellite TV. In the following various types of evening parties, I believe that the brothers will be the weight of Hunan Satellite TV to compete for ratings.
Of course, the younger generation of viewers can not be ignored, and the joining of traffic stars is indispensable. When the members of the red girl group the9 became the "fragrant feast" of the 2 parties, the team members were exposed to be divided into 2 teams to participate in 2 parties. At the same time, some netizens broke the news that Meng Meiqi will join Hunan Satellite TV's "Double 11" party.
Meng Meiqi faced a very embarrassing situation because of the previous affair with Chen Lingtao. Youthful and energetic, positive ability, and concentrated on the career of personnel once collapsed. However, after she issued an apology letter, the public opinion environment showed signs of relaxation.
At this time, Meng Meiqi needs a suitable stage so that she can continue to appear in the audience's vision as a top singer. The Hunan Taiwan party is equivalent to the "home" party, and Meng Meiqi's choice to "resume work" here is well understood and will be very smooth.
Judging from the guest list that has been announced at the 2-channel evening party, they are all powerful singers, and traffic stars jointly support the stage. This is also in line with the psychological needs of today's various audiences.
Although traffic stars have always been questioned, it cannot be denied that such stars have super market appeal. Relying on a strong fan base, with their stage, the traffic will not be bad. On the e-commerce platform, their ability to "carry goods" is even more unquestionable. This point will be much worse than that of powerful singers. However, stage expression, empathy, and powerful singers clearly have the upper hand.