China News Network, October 31, October 30, Beijing Hyundai Chongqing factory. At the grand music party scene full of youth hormones, Beijing Hyundai's two new cars specially built for young people, the new generation ix25 and the new generation Of Yuena officially ushered in the listing.
Among them, the new generation of "Youth Dynamic SUV" ix25 has launched a total of 4 configuration models, with a price range of 105,800 yuan to 136,800 yuan; "An'core' dynamic car" new generation Yuena provides 4 models, the price range: 72,800 yuan ~ 96,800 yuan.
In order to make it easier for young people to own their first car, Beijing Hyundai has also created a "Don't Young Youth Type Movement" car purchase plan for young consumers, so that young people can enjoy a worry-free journey of youth: users of both new cars can enjoy a worry-free guarantee of 3 years and 100,000 kilometers, as well as a three-year interest-free policy. In addition, the new generation of ix25 car owners can also enjoy 5,000 yuan of purchase tax subsidies and 2,000 yuan of this product replacement subsidy, 3 years of bluelink vehicle remote control and other car networking services, as well as 1 year of 10g qq music, Baidu map services.
As two new products of Beijing Hyundai in the layout of the young market segment, the new generation ix25 and the new generation of Yuena have their own characteristics in terms of product definition and target population, and the similarity is that they have outstanding product advantages such as high value, large space, high intelligence and low fuel consumption. The two products are based on the small SUV and small car markets respectively, providing a "just right" product experience for young people's personality and diversified car use scenarios, bringing new choices to consumers in the market segment, and further strengthening the new brand image of Beijing's modern youth, vitality and intelligence.
More than 370 media outlets from all over the country and beijing hyundai fans, distributors, suppliers and other partners joined the passionate music party. Tan Weiwei, a new generation of rock idol Bai Jugang, and super popular singers such as Yao Orchestra, 99 Paradise, zhou Dian'ao and other super popular singers made wonderful appearances to jointly perform a musical feast about youth and fashion, and the "you cool" customized adaptation of the Yao Orchestra for the two new cars set off a live climax and sang the youthful attitude of "it is this • young".
Expression of personality A new generation of ix25 youth in the type of movement
At present, the young generation that is thriving after 85 to 95 is becoming a new force that cannot be ignored in this era. Their distinctive personality, multi-faceted life, full of enterprising spirit and action characteristics, reflected in different dimensions of life, but also put forward new demand for the current small SUV products. Starting from the personality attitude of young people and the actual needs of the car, the new generation ix25 creates a smarter and smarter product value experience through all-round innovation in appearance, space, intelligence, safety, fuel consumption and other aspects.
Cool appearance expresses youthful independence
The new generation of ix25 adopts the design concept of "sensuous sportiness", which perfectly integrates sensibility and movement, strength and muscle, and shows the atmosphere and tough sports atmosphere of the whole vehicle through the portrayal of body lines and the treatment of details. The exaggerated polygonal front grille and split LED automatic headlights have a high degree of recognition. The use of dual-coloured bodywork, suspended roof and small slipback shapes adds trendy elements that complement the unique personality of young people full of strength and vitality. Interior, the new car in the same class for the first time in the application of in-car mood lights, equipped with a large lighting area of panoramic sunroof, greatly enhance the space feeling.
Zhiqu Technology Explore personalized intelligent experiences
For young people, intelligent, new technology has become a part of daily life. Beijing Hyundai has been committed to bringing the latest and trendiest intelligent experience to more models and realizing user experience innovation. The new ix25 is equipped with a 12.3-inch oversized digital instrument that replaces the hands with a digital display and can display different colors depending on the four driving modes. The 10.4-inch central control screen adopts the vertical suspension design pioneered by the same level, the vertical screen design retains the same operating habits as mobile phones and tablets, and the one-key touch screen replaces the traditional key operation, integrates multimedia buttons and air conditioning control functions, and the user is more handy to operate. The Baidu Intelligent Network 3.0 system equipped with the new car can achieve more semantic control functions, and can also facilitate the realization of rich functions such as car-home interconnection, navigation linkage, and low fuel reminder.
For young people who are accustomed to solving all problems with one mobile phone, the bluetooth key of the new generation of ix25 mobile phones will bring a more convenient and intelligent experience. After pairing with the vehicle, the user can open and close the door without carrying the key, start the vehicle, remotely monitor the vehicle condition in real time, and easily share the car with friends.
In terms of safety, the new generation of ix25 provides the strongest intelligent driving assistance system of the same level that integrates 10 adas functions, of which lane keeping assist (lfa), blind spot display system (bvm), 360 ° panoramic image (svm) and other most commonly used functions in daily driving, which is a unique configuration in the same level, which builds a strong safety guarantee for young people.
Ultra-low fuel consumption makes it easy for young people to own their first SUV
The new generation of ix25 is equipped with the new generation of hyundai motor smart stream engine platform for the first time, integrating a number of leading technologies, with a new intelligent cvt transmission, to create a 5.3l/100km amazing ultra-low fuel consumption, so that young people in the hard working stage can more easily own their first car. In addition, the new generation of ix25 is also equipped with the same level of unique snow, mud, sand three traction mode options for the first time, can achieve a passing effect comparable to four-wheel drive.
The trend is leading The new generation of joyful life should be enjoyed
With the rise of the post-90s, young people have become the main force of consumption, in the 3-5 tier cities, there are many "urban pleasure families" who pursue a pleasant life, they pay attention to and are willing to use intelligent new technologies and new equipment, pay attention to the trend and can grasp the trend of the trend, and desire a broader free space. Based on this, the new generation of Yuena positioning an "core" dynamic car, with a young and dynamic design, rich and intelligent safety configuration and 4.9l ultra-low 100 km fuel consumption performance, will bring a trendy and reassuring choice for young people and young families.
Fusion of "Chinese classical modeling elements" Dynamic design leads the trend
In this era of "looking at faces", appearance will be an important factor for young people to consider a car. The new generation of Yuena integrates "classical Chinese modeling elements" in appearance, combining the personality and fashionable style that young people like nowadays, highlighting the sense of sport and the sense of futurism. The sleek front face, coupled with the metallic inverted trapezoidal front grille and the "crystal jewelry" high-end headlights, blend in with the overall bodywork and are full of dynamic design elements.
The side lines of the new car are smooth and more coupe-style. The rear part adopts a three-dimensional design that enhances visual malleability, with rear tail lights that enhance the design aesthetic and high-tech image, and the prototype car's differentiated sporty bumper curved surface and black lower trim, as well as shark fin antenna, 16-inch aluminum alloy five-spoke petal wheel design, etc. for a new optimized design, which is more in line with the aesthetics of the current young generation.
Intelligent black technology blessing Safe accompanying driving and riding is convenient
As a new car facing the era of AI intelligent driving, the new generation of Yuena uses smart technology to escort young people's indulgent driving, setting a new benchmark at the same level. The new car is equipped with a leading intelligent travel safety system that integrates lane departure warning system (ldws), body electronic stability system (ESC), uphill assist system (hac), and indirect intelligent tire pressure monitoring (tpms). The front collision warning braking system (fca), driver fatigue reminder (daw), lane assist maintenance (lka), intelligent near and far light adjustment (hBA) and other cutting-edge intelligent safety equipment of the same level have been added, realizing the free interaction between vehicles, occupants and travel environment elements, bringing a safer and more convenient driving experience.
At the same time, the new generation of Yuena has upgraded its technology configuration in an all-round way, and is committed to meeting the experience of young people's cars. The new car adopts 8-inch central control multimedia touch display, integrates a special operating system cooperated with Baidu, supports carlife mobile phone interconnection, so that young people can play a network of audio-visual entertainment; the blessing of the 12.3-inch LCD dashboard, so that the speed and engine tachometer are digitally displayed, more intuitive, the lcd screen in the middle can accommodate more vehicle information for the driver's reference, so that the owner knows the car condition information. In addition, for the first time in the same level, it is equipped with a mobile phone wireless charging function, so that young people can get rid of the "data cable" problem and charge more conveniently. The intelligent trunk and the loading of the reversing image allow them to take the safety and convenience of the car to a higher level.
4.9l minimum fuel consumption Better understand the heart of young people with cars
Like the appearance, for young people who buy small cars, fuel economy is also an important criterion for consumers to consider a car. The new generation of Yuena optimizes the power system, equipped with a 1.4l efficient naturally aspirated engine, the maximum horsepower is 100ps, the maximum torque is 132n•m, and the all-aluminum lightweight cylinder head and cylinder structure are adopted, providing explosive power output at the same time, the lightweight design reduces the weight of the body, so that the new car will reduce the comprehensive fuel consumption of 100 kilometers to 4.9l on the basis of meeting the National VI emission standards, and truly achieve stronger, more efficient and environmental protection. In terms of transmission, the 6mt/cvt gearbox is matched by the 1.4l naturally aspirated engine, of which the cvt transmission performs particularly well in terms of the stability of the power output and the smoothness of the gear changes. It is worth mentioning that the new generation of Yuena adopts a functional aesthetic design, through aerodynamic optimization, redesigned front and rear bumpers, coupled with dynamic body curved surfaces, and invisible body floor wind resistance optimization, so that the new car has an ultra-low drag coefficient of 0.29, which provides support for low fuel consumption at the design level.
As the "youth spokesperson" in the Beijing modern product family, the new generation ix25 and the new generation of Yuena have been upgraded synchronously, with the common advantages of high value, large space, high intelligence, low fuel consumption and other products that surpass the same level, bringing rich and unique value choices to young people with different personalities and different needs, reflecting the accurate capture and sincere satisfaction of Beijing Hyundai's trend of youth and personalization.