【pconline Miscellaneous】On August 30, 2018, Zhao Ming, president of Honor, released the two-year flagship of the future in Germany, Honor Magic2. With nearly 100% screen ratio magic silde magic full screen, 40w super fast charge and Kirin 980 processor, once unveiled, it has won the attention of global smart phone enthusiasts.
Honor 8x max e-commerce price Suning Tesco: ¥1499
The 2018 Glory Hand Noise Maker "Wonderful Self-Noise" Large-scale Original Music Competition, which was officially launched on August 10, has also concluded the voting process and will hold its first concert in Zhengzhou on September 17 (that is, today).
A product that has not yet been listed, a huge concert, the time is so close, it is inevitable that people feel that this concert is opened for the glory magic2, and the momentum of the product is born.
But if you open the guest list of the Glory Hand Mechanism Noiser concert, you will find that something is wrong. Although there are popular idols such as Bai Jugang and Zhou Zhennan joining, in addition, the concert guests are mostly ordinary singers, and there are fewer traffic stars. If there is not so much attention paid to the field of original music, it is likely that none of these guests know each other.
Obviously, the glory hand mechanism noise concert is a pure concert.
The Honor Hand Mechanism Noise Contest is now three years old. Since the first Glory Hand Mechanism Noiser National Music Competition in 2015, the Glory Hand Mechanism Noise Competition has been dedicated to discovering young original musicians. Refuse to over-package, reject over-hype, try to provide a clean stage for young musicians to help them speak out to the world.
It is this rustic spirit of exploring the essence of music that has attracted many young musicians to the stage of the Glory Hand Mechanism Noise. In three years, 120 bands and 30 original musicians have demonstrated their attitude towards music through 28 tours. Among them, there are new stars in the rock and folk circles such as summer sunshine band, Zhou Dian'ao, Liu Yun and so on.
In 2018, Honor, together with huawei video, Huawei music, kuaishou, and sing bar, jointly held the glory hand mechanism noise maker "wonderful self-noise" large-scale pollen original music competition, giving more musicians the opportunity. The tournament moves to online mode. Contestants upload their own works to the Huawei music platform for audience voting. The four most vote-cast will be escorted directly to the concert stage on September 17.
Honor also cooperates with platforms such as Kuaishou and Sing Bar, so that more users can understand the Honor Hand Mechanism Noise Contest and get to know these talented young musicians.
Helping young original musicians realize their dreams is in line with the brand core of "youth and good culture" that Honor has always advocated. Only by reading the ideas of the young group and giving the spiritual content that the young group wants can we better integrate into the young group.
In recent years, the Honor brand has held many cross-border activities that are popular with young people. For example, from 2014 to the present, Honor has sponsored the World Extreme Sports Tour for five consecutive years, bringing the positive energy of extreme self-breakthrough from overseas to China, so that more and more young people understand extreme sports and love extreme sports.
Starting from music, sports, etc., Honor is committed to enhancing brand influence in the hot areas of young people's attention and establishing brand awareness among young people. Not only through excellent smart machine products, but also through many activities to establish a "brave to be yourself" brand design.
Positive feedback from the market suggests that Honor's efforts have paid off. In the case of a weak smart phone market in the first half of 2018, Honor handed over an impressive report card in a dark horse state. In the European market impact Apple Samsung formed a three-legged stand, in Southeast Asia to sit in the top three of the market. At the same time, the share of Honor mobile phones in the Chinese market jumped to 16.7%, ranking among the top three in China.
At a time when the market environment for smart phones is becoming more and more severe, with the help of excellent products and high-quality content, the glory of influencing young people from both technology and art is undoubtedly closer to the distance with young people, it is easier to cultivate brand loyalty, and it will have more advantages in future market competition. With the opening of the Glory Hand Maker Concert and the debut of Honor Magic2, Glory is one step closer to becoming the "most desirable technology leading brand for young people".