Yu Mama lost 5 million yuan, and Aunt Qiong Yao burst into tears again. The result is respect for the original author, but it leads to the problem of the exhaustion of the screenwriter. Remember when the lawsuit was fought, Yu Zheng argued: I also think it is very strange, why is "Palace Locked city" and "Plum Blossom Branding" so similar? Later, I thought again, Oh, it turns out that everyone is copying "Dream of the Red Chamber"! This statement is really not a compliment.
Indeed, when it comes to super IP, who can compare with the four masterpieces? But you are a copy of chiguoguo, and it has nothing to do with the old ancestor's stuff. However, it is undeniable that in today's solipsistic theory, a simple Wu Cheng'en's "Journey to the West" has now been deduced in countless versions. Such as the CCTV version of the TV series, Xingye's "Journey to the West", "Journey to the West to Descend the Devil", Zheng Baorui's "Big Trouble in the Heavenly Palace", animated movie "The Return of the Great Sage" and so on.
Oh, yes, plus a just-released "Never Expected", which is also a borrowed shell of The Journey to the West. Therefore, if you say that "Never Expected" copied "Journey to the West", I am afraid that the beast Yi Xiaoxing and Cao Hanhan will feel wronged. The four masters and apprentices were just a gimmick, and the key was to deal with the Black Demon Qi. What is called black demon qi, to put it bluntly, it is smog! Such a main theme of the film, just caught up with the New Year file, after being crushed by "Finding the Dragon", released for a week, 160 million box office, indeed a bit bleak.
Then, the Internet is full of news of investor Han Han's angry praise, it seems that Han Sai wants to launch a fan offensive to canvass for the movie. Considering that the 2-month warm-up of "Villain Angel" and Feng Xiaogang's "Old Cannon" of the Golden Horse Emperor will all come at Christmas, there are indeed not many opportunities left for "Never Expected", and with the reduction of the scheduling rate, the box office miracle of wanting to reproduce "Pancake Man" and "Charlotte Troubles" is just empty talk.
I still remember that when the file was fixed in June, the picture of Wang Sicong, Han Han and Yi Xiaoxing shaking hands was vividly remembered. Wanhe Tianyi's fans are also looking forward to walking from the screen to the cinema and sincerely praising our family's Wang Sledgehammer. After all, "Never Expected" has quickly become a phenomenon since it landed on Youku in August 2013. The two seasons circle countless fans, and successfully upgraded Di Si to a national male god. Not only did bai ke, Ge Bu, Zhang Benyu, Liu Xunzimo, Xiao Ai, Kong Lianshun, but also brainwashing phrases such as "Before long, I will be promoted and raised, become a general manager, become a CEO, marry Bai Fumei, and go to the peak of life" and other brainwashing golden phrases have also become Internet buzzwords.
However, few people know that this "my name is Wang Sledgehammer" stems from a French mini-series "Bref" produced in 2011. The play follows the daily life of an unemployed Parisian dick. Two seasons before and after, a total of 82 episodes, can be swept away at the b station. After watching it, the first reaction of many viewers is - dwarf oil, I went, it turned out that Wang Sledgehammer copied this ah!
Indeed, it is the play that has created a hilarious style that maintains the syllogism, the first paragraph is the male protagonist's expressionless self-statement is an attempt, the second paragraph is the male protagonist's experience of a difficult and dangerous task that becomes impossible, and the third paragraph returns to the male protagonist's paralyzed self-statement, the plot is reversed 180 degrees, and the task is completed, but the result is unexpected.
You see, this is clearly the tone of "Never Expected". Yes, both dramas rely on dense cloth stems to create jokes, and their delicate and fragmented editing style makes your thinking logic experience the joy of brain opening. In particular, Di Si comes with her own inner os spit, which is their unique charm that distinguishes them from other miniseries and reversal dramas. Because it introduces the audience's perspective for the first time and tries to strengthen subjective feelings through empathy.
After comparing "Never Expected" and "All in All", you will find similarities in narrative structure and funny methods. But it is undeniable that the beast is still very grounded in the localization of the original idea, which is why the Wang Sledgehammer can penetrate the hearts of the people. During the interview, the reporter found that there are many post-90s and post-95 female classmates, who love Wang Sledgehammer and Kong Lianshun for cp, beyond the plot itself. And these two people also joined Han Han's movie "After Forever" because of their super popularity, and their big-screen debut was quite successful.
However, when incubating the big movie "Never Expected", it was obvious that Yi Xiaoxing was trying to make efforts to de-network dramatize. After all, whether it is the 2-minute original "All in All" or the 5-minute "Never Expected" to be put on the big screen, the story structure is still slightly thin. And there is still a difference in the way the screen licking and watching the movie are accepted. The dirty and dirty web drama, in line with the short and fast viewing habits, can be completely thunderous and can't cover the ears and ring the bell to make the world full of love, swept in, you have not had time to think, you have already laughed.
But the film is different, and it creates a kind of dream-making scene. In the dark place, the audience has a distance from the screen, has a reverie about the story, and at the same time everyone expects to interpret different meanings from it, such as "Journey to the West". Therefore, the film still needs to leave the audience with some space for thinking about the meaning. Previously, Han Han's "After The End" made good use of blank space and curiosity to complete the subversion of the storyline. However, once "Never Expected" slows down the narrative rhythm and loses its sharp style, then it cuts the umbilical cord with the original.
Therefore, many fans and tap water came to the cinema to find that this is not the king sledgehammer they usually pursue. Moreover, Yang Zishan, who was concerned about the commercial box office, also destroyed the meme of Ge Bu, Kong Lianshun and Wang Sledgehammer. The Thai male god Pila Nidi Pei Shan Guan, the challenge of the eight precepts is not successful enough. In contrast, the performances of Ma Tianyu and Chen Bailin are remarkable, the former belongs to their own acting breakthroughs, and the latter is more in line with the spiritual temperament of the original. As for Han Han's joining, he can only hehe.
For the reason why "Never Expected" is not funny, there may be a problem with the broadcast caliber. Your paragraphs on the Internet can be imaginative, but before putting them on the big screen, the State Administration of Radio, Film and Television will still enter the small black room. If you want to stand and make money, then you have to learn "Let the Bullets Fly", 7 screenwriters go around, and the clues are intertwined. However, there is only one beast in our name, and if we do this, some of the hair will definitely fall out, but fortunately he still has wood.
As for the poor box office reputation of "Never Expected", it may also include the following reasons:
First of all, the audience's expectations are very high, most of those who buy tickets to enter the venue have still seen the tap water of the original work, and many of them still come with the dormitory, hoping to get enjoyment from the familiar stem, but the result is to see the strange. Even the familiar "never expected, la" has disappeared the bird, really speechless.
Secondly, investors have high expectations, considering that the same "Pancake Man" born from "Di Si Men" has gained 1 billion box office in the summer file, "Charlotte Troubles" counterattacked to achieve 1.4 billion achievements, this time everyone's estimate of "Never Expected" is more than 1 billion, but how can the summer file be compared with the New Year file, the domestic film protection month does not say, many crushing will only be shown at the end of the year. This is actually very unfair to "Never Expected".
Third, the transformational mentality of the production team. The director Yi Xiaoxing's attempt to de-network dramatize was introduced earlier, of course, this process is painful, because the policy restrictions, marketing strategies, and audience aesthetics faced by switching large and small screens are still different. Therefore, this work of testing the waters, if it can finally get 350 million, should be acceptable.
In fact, the beast Yi Xiaoxing, once a low-key Internet celebrity, but after doing Wanhe Tianyi, he turned from the front of the stage to the backstage. He started out as a spoof, but he's also unleashing a thirst for an original core. Looking back at the web dramas produced by Wanhe Tianyi in recent years, if "Wanhe Tianyi" imitates "All in all", "Report Boss" continues the steamed bun style, but after "High-tech Girl Meow", "Xuejie Knows", "Famous Detective Di Renjie", "Hero Huang Feihong", are all creating original content that combines network hotspots, and at the same time, after winning the popularity of Bai Ke and Kong Lianshun, he also created grassroots stars such as Ge Bu, Xiao Ai, Zhang Benyu, and Kodak, including Shuai Bi Liang Chaowei's screenwriter Supreme Jade, It has also become a topic of discussion with the popularity of web dramas.
However, whether a phenomenon-level IP can continue to succeed in the end is not simply a test of sincerity, but also a test of skill, not simply a test of talent, but also a test of luck. So, just started, don't ask the ending, never expected, is the risk.
ps: Happy Christmas Eve and Christmas!