Luwang Taishan Finance, July 11, since January this year, Ippal Khan launched cooperation with Shandong Freda Biological Co., Ltd. (hereinafter referred to as "Freda Biological Co., Ltd."), Freda Biological Co., Ltd. with its own scientific research advantages in the field of skin care products, is further promoting Ipar Khan to become a lavender-based, essential oil-added skin care industry leader.
Because of its similar climate and geographical environment to Provence, France, where the lavender grassland originates, Xinjiang Ili is a world-famous lavender growing area. At present, Iparhan has a spice planting base with an area of more than 80,000 mu, and the absolute geographical advantage allows Iparhan to fully tap the value behind lavender and create a high-quality lavender ecological industry chain through scientific and advanced processing technology. With the R&D advantages of Freda Biotech, which has an integrated production base of R&D, branding and incubation, as well as in-depth cooperation with scientific research institutions such as Shandong Pharmaceutical College, Jiangsu University of Traditional Chinese Medicine, Shanghai Jiao Tong University, Shanghai Spice Research Institute, and The Fourth Division Agricultural Science Institute, Ipar Khan has built an industry-university-research platform and will establish a national key laboratory of essential oils to empower brand development.
In order to leverage private domain traffic, Ipar Khan mainly promotes the DTC model, that is, the brand directly reaches consumers. In order to broaden the influence of the DTC model, in June this year, Ipar Khan held a traceability event to return to Xinjiang with the DTC private domain team to understand the origin. In this way, Ipar Khan will also form a sound and standardized lavender industry chain to empower the development of the brand. At present, Ipal Khan has covered e-commerce platforms such as online Tmall flagship stores, social e-commerce platforms such as Weibo, Xiaohongshu, Douyin, and Kuaishou, and channels such as live broadcasting and community, and Frida dtc brand cluster (referred to as Freda Mall).
In the future, on the one hand, Iparhan will do related product research and development around space blue lavender, especially for the two core ingredients of space blue lavender - linalool, linalool, linaloyl acetate for product development; on the other hand, Ipalhan will focus on the emotional skin care track, create an emotional recovery concept, through the development of consumers happy, emotional skin care, so as to produce a deep care effect on the skin. (Reporter of this website)
Source: Lu.com