Zhao Jun, President of Jiangsu Provincial People's Hospital, China Net Dong Ning
The National Health Commission held a press conference at 10:00 this morning, and representatives of the Publicity Department of the National Health Commission, the Shanghai Municipal Health Commission, the Henan Provincial Health Commission, the West China Hospital of Sichuan University, the Jiangsu Provincial People's Hospital and the National Health Science Popularization Expert Database will attend to introduce the relevant situation of health knowledge popularization actions and answer questions from the media. The following is a transcript of the relevant content:
Jiangsu Radio and Television General Station Litchi News Reporter:
Now the major public hospitals have opened their own public accounts to publish some self-created popular science works, the masses are very fond of watching and trusting, so I would like to ask President Zhao, how does the Jiangsu Provincial People's Hospital create its own characteristics in the dissemination of health science? Thank you.
Zhao Jun:
Thank you for your question. I think hospitals are doing this. Through full integration, wide cooperation and fast dissemination, our hospital hopes to create an experiential and immersive scene, carefully create our hospital's "Ren Yi" science popularization platform, rely on the hospital to establish a high-definition studio, and establish a hospital "Ren Yi Live Room". From its establishment to the present, we have deeply integrated with the media, and with the help of the advantages and resources of the media, we have created a joint position for the promotion of the media. We have more than 100 special columns in 2020, which are really very targeted and very effective.
At the same time, we have formed a matrix through self-media such as websites, WeChat, Weibo, and Douyin, forming a multi-level, multi-angle, all-round, and three-dimensional health communication model. The hospital has more than 7,000 on-the-job employees, as well as more than 1,000 graduate students, trainees, and 10,000 people working in the hospital, they are very active, very hard to do this work, through a variety of ways, concerts, operas, dramas, cartoons and other popular ways, the popular science is sung to you, performed to you.
For example, a director of our breast surgery department, he is specialized in breast tumors, he has choreographed a "only love" large-scale musical after years of planning, sung affectionately in the Jiangsu Provincial Grand Theatre, everyone together in such an environment, through in-depth excavation of the mental process of tumor patients, from fear, escape to gradual acceptance, to build confidence, regain the story of a wonderful life, calling on the whole society to pay attention to the patient's physiological and psychological problems, and achieved good results. In addition, the "first aid trilogy" choreographed by two doctors in the emergency department: platinum ten minutes, Heimlich-style hugs, disaster coming and other popular science videos have received tens of millions of hits, climbed into a learning powerhouse, and have been choreographed into square dances by many people, widely publicized, and achieved good results. We have also cooperated with the media in Jiangsu Province, such as Jiangsu Phoenix Media, to set up the "Ming Medical Health Science Popularization Communication Center", which has launched a small video of the health little blue book all-media, and at the same time, through such a small program, you can scan the code to obtain original, authoritative and professional popular science health knowledge. Through such a series of work, we adhere to the needs of patients, social needs, staff needs, do science popularization, heart to do transformation, enthusiastic promotion, through such work, to create a health science popularization deep into the people, deep into life, easy to see the scene. Thank you.