Japan's animation industry chain, in the 80s has been very mature, in 1986 "Saint Seiya" animation and manga almost at the same time parallel production and release, in 1987 "Saint Seiya" around caused a big hit, this is equivalent to a year of advertising, advertising effect is very good, everyone comes to buy and buy, this bought back Saint Seiya around basically only one, is the "holy clothes".
This was the "holy cloak fever" of 1987.
The order of the TV version was "Dark Chapter", "Silver Chapter", "Gold Chapter", and then because it exceeded the frequency of the manga, it added "Nordic Chapter" and of course, the "Steel Chapter" that was later smeared, and finally caught up with the rhythm of the manga and released the "Sea Emperor Chapter".
At that time, the company that obtained the authorization of the Sacred Cloak Was the famous bandai, which produced a sacred clothing series after the "Saint Seiya" animation was broadcast, called the "Holy Clothing Series".
How good is this collection of sacred clothes sold around? At that time, a sacred garment was basically 8,000-30,000 yen, and the most expensive 30,000 yen was the golden sacred garment, which will be described in detail later.
According to the data revealed by Bandai President Katsuru Kawaguchi in 2018, as of 2003, the sacred clothes have bought 9 million pieces = 72 billion yen (the lowest conservative flow)!
In 2003, the Saint Seiya ova Pluto chapter "Saint Seiya Pluto King ハーデス12 宮編" has just begun to broadcast, which means that most of the 9 million data is the continuous cumulative sales after the broadcast of the "Saint Seiya" animation from 1986 to 1989.
After understanding these background information, let's take a look at "Why is the Sagittarius Golden Cloak in galactic warfare different from the ones that followed?" "This question.
Let's take a look at what the Sagittarius Golden Cloak parts that were snatched away by the Dark 4 Heavenly Kings of Ichigo in the later stages of the Galactic War were broken down and merged. This is the 19th episode of "Let's turn the undead bird into ashes".
In episode 26, "The Challenge of Aeolia Leo", when the Lion challenges the Star Arrow, the Archer's Sacred Cloak is automatically worn on the Star Arrow. It has become the form that everyone knows later.
Here's a breakdown of Sagittarius's Golden Vestment in the appendix to the manga's one-liner:
Why is there only a few words apart? Will the Sagittarius Cloak change so much?
The reason is actually very simple, this is the result of the influence of capital, and has nothing to do with the personal wishes and creations of manga artist Masami Tsuda.
The Golden Cloak of Sagittarius is the earliest appearance of the Twelve Golden Sacred Cloaks, with the aura blessing of the protagonist (Star Arrow), and the popularity of the props that run through the Saint Seiya throughout, if it is made into the vicinity of the Sacred Cloak, it is the most potential purchase user!
So will you go to the store because you "want to buy a Sagittarius Holy Cloak" and take a look:
These two pieces on the left will not make your "good to buy" become "less want to buy"
On the contrary, will the one on the right make you change from "I don't want to buy it very much" to "I don't want to buy it, how much is a kidney now?" ”
Therefore, although this matter has not been disclosed positively, I think that Shueisha must have conveyed the feedback on the sales of bandai's sacred clothes to Mr. Masami Cheda for the first time, and Masami Cheda then carried out the beautification plan of the archer's sacred clothes in the first time in 26 episodes.
If you ask me why Che Tian is so anxious to modify the Archer's Holy Cloak?
Because, the answer is also very simple, part of bandai's holy clothes sales profit is given to the copyright owner, that is, Shueisha, TV station and the author himself (Masami Cheda), the better it sells, the more achievements of the three parties. Therefore, the Jiying society vigorously promotes comics, and the TV station will broadcast "Saint Seiya" in prime time, even if it exceeds the progress of the comic, it will also make up some stories (steel and Nordic) to maintain the popularity of this sacred cloth, which is a stable advertising strategy.
Finally, in 1987, bandai's sacred clothes sold the best in the peripherals, and this year's sacred clothes peripherals, the gold sacred clothes series sold crazy! Selling crazy Sagittarius Gold Vestments is one of the highest-selling ones.
Finally, put another Easter egg, why is the manga competition so fierce in Japan, after Masami Cheda became a manga artist, he still got a contract from Akita Bookstore to create the myth of Pluto with the Golden Saint Seiya as the protagonist?
To use a fashionable phrase now: good monetization!