Micro-short dramas were born in the short video boom, various platforms have successively launched short drama support plans, Tencent into and Youku innovation sub-account model are accelerating the quality of short dramas, micro-short dramas are only one chance away...
Rush towards the micro-shorts
The biggest role of celebrities is to use traffic to attract business, which needs to match the value of the platform, "Dream! Jingjing invested more than 10 million yuan, which was the ceiling of the investment volume of micro-short dramas at that time.
In March, the Douyin micro-short drama "Male Xiang Technical School", in addition to actresses such as Guan Xiaotong and Lou Yixiao, there are supermodel Wang Juechen, and new actors Pan Youcheng, Liang Jiyuan, Wang Weilong and other newcomers joined, and the cast is luxurious.
In June, Huayi Chuangxing and New Sanctuary Pictures entered the game, and "Don't Be Afraid, Fall in Love" co-produced with Douyin! " online, this micro-short drama starring Bai Jugang, Fei Qiming, He Hongshan, Xu Mengjie, etc., has become a hit under the vigorous publicity.
The short cycle of micro-short dramas, coupled with the endorsement of large platforms and large production companies behind them, the attraction to excellent actors is still relatively large, especially the audience is wider, and the salary given is not low.
"Fighting" and "Scrambling"
On October 20, the Kuaishou Short Drama Industry Conference was held in Chongqing, and Kuaishou currently has 850 short dramas with more than 100 million plays, with a daily active life of 230 million and a total revenue of more than 1 billion yuan. The total number of views of the feature film has exceeded 25 billion.
In June this year, the original web drama team Rabbit Culture received tens of millions of strategic investment from B station, and in October, "I Confess" jointly produced by Rabbit Culture and B Station was officially launched, which will be launched in 2022, and B station will officially enter
For major video platforms, the layout of micro-short dramas is a must, you must grab this market, grab how to say first, but you must grab up, and it is best to play a difference with short video platforms.
* Short video platform short drama playback exceeded one billion can be seen everywhere
Celebrities into the micro-short drama, is nothing more than to add a new firewood, the platform uses capital in exchange for traffic, and then uses traffic to monetize, micro-short drama is an inevitable trend in the content market, the market has already prepared everything, just waiting for the day to blossom and bear fruit.