In the evening, the Xidian Memory Cultural and Creative Town, located between the East Fourth Ring Road and the East Fifth Ring Road, became lively again.
In the crowd, there are couples who specially "punch in" internet red restaurants, children who come to the picture book museum to read books, residents who walk nearby, and even travelers who come to Beijing to "punch in".
It's like a park, like a neighborhood, like a business district... Only unlike people's impression of its original positioning - cultural and creative industrial park.
It's not just Xidian Memory Cultural and Creative Town. 798 Art District, Langyuan Vintage... More and more cultural and creative parks have passed the 1.0 and 2.0 stages of "eating tiles" and "closed operation" and entered the 3.0 stage: while serving enterprises and building a "high-tech" industrial structure, they open the door and actively integrate into the city, providing citizens with rich cultural supply, consumption formats and beautiful environments, and becoming a "city park" at the doorstep of citizens.
Open the door and embrace the city
The easiest way to operate a cultural and creative park is to close the door and be a "second landlord" and "eat tiles". But this trick, in Beijing, which is full of high-rise buildings, is difficult to work.
"There are so many modern office buildings around, simply doing leasing, the Cultural and Creative Park will definitely be annihilated." Feng Chunqiu, director of the management committee of the National Cultural and Creative Experimental Zone, said. "Eating tiles" is only the 1.0 stage of the cultural and creative park, and many cultural and creative parks in Beijing have rapidly entered the 2.0 stage at the beginning of their start-up, that is, consciously integrating the upstream and downstream of the industrial chain and providing enterprises with services in terms of policy, finance and taxation. At present, the Cultural and Creative Park has entered the 3.0 stage: breaking the closed operation mode of the traditional park, taking the initiative to open the door and embrace the city.
Xidian Memory Cultural and Creative Town, there are currently more than 100 well-known enterprises settled, but the entire park, there is no wall, not even the gate, the lush wolf tail grass is the soft isolation of the park, even the name is no longer called "park", but called "town"... Everything has a message: "Everyone is welcome to come in and visit at any time." ”
Coincidentally, ten years ago, the Langyuan Vintage Cultural and Creative Park, which was born in the core area of cbd, has actively held activities to benefit the people since the beginning of operation, and has successively operated more than ten modules such as film, literature, music, Kunqu opera, drama, youth education, and public welfare, with many hardcore fans.
"Raise fish first and raise water." Zhao Chunyan, general manager of Capital Lang park, said that the park actively integrates into the construction of the city's public culture and continues to produce high-quality cultural content, in order to create a cultural and creative "fish pond", and enterprises will come uninvited like swimming fish.
In the past few years, Langyuan Vintage Cultural and Creative Park has bred a large number of cultural content and cultural service enterprises such as Get, Fruit Shell Network, Qianyou Network, etc., with an annual output value of more than 10 billion yuan and a per capita output value of 2.46 million yuan, which is 4 times the industry average. Although surrounded by ornate office buildings, Langyuan Vintage is always at the forefront of the CBD area, both in terms of rent and full occupancy rate.
The integration of the Cultural and Creative Park into the city not only conforms to the laws of the market economy, but also effectively empowers the settled enterprises. The park opens its doors, and the production factors and consumption factors of cultural creativity can be directly docked, so as to achieve the symmetry of supply and demand of the industrial structure.
Fan Zhou, dean and professor of the Institute of Cultural Development of the Communication University of China, said that the cultural and creative park is an inevitable product of the city's development to a certain stage, which aggregates the dual forces of economy and culture and plays an important role in urban renewal and upgrading. Because of this, the Cultural and Creative Park cannot sit back and watch the sky when planning its own development, but must think about what kind of urban functions it should carry from the perspective of urban development, such as creating new content of cultural consumption, shaping the ip of the city, and even creating a beautiful "back garden" and a "museum" of industrial heritage.
Shaping personality Cultural landmarks
During the National Day holiday, Liu Chen spent more than half of his time in Langyuan vintage.
The first three days were the Prism Mini Theatre Festival, with more than 40 plays of different styles performed one by one, and 9 theater masters opened "master classes". At the end of the drama festival, the animation film festival and the two-dimensional market immediately took over, and the last two days there was the Lin Xiang Film Festival.
During the holidays, nearly 10,000 people came to Langyuan Vintage.
This is the norm for Langyuan vintage. In addition to public welfare cultural service facilities such as the city bookstore, there are also 15% of the self-sustaining cultural spaces in the park, such as the Yushe Performing Arts Space. More than 400 cultural activities are held all year round, in addition to large-scale theater festivals, book markets, there are also small activities for 20 or 30 people, such as movie sharing sessions, aerobics, talk shows, yoga classes, body training camps, long street hot pot boo... The epidemic has not stopped the enthusiasm of literary and artistic youth, and the 4th "Kunqu Battle Competition" was held online.
Some activities are free to participate, even if there are tickets, the price is not high, prism mini theater festival, more than 40 plays in three days, the pass is only 240 yuan, a ticket is "second light". "Engaging in cultural activities itself will not make a lot of money, and at most it can achieve small-profit operations, but it can create a different IP and personality for the park, and also provide a very rich cultural supply for the citizens, which cannot be measured by monetary returns alone." Zhao Chunyan said.
Lang Yuan has thus gained many "iron fans", and Liu Chen is one of them. "What's missing from CBD? There is no shortage of office buildings, cafes, and high-end restaurants, but cultural spaces are luxuries here. Liu Chen said that his unit is not far from Lang Garden, and once he walked here at noon leisure, he was immediately circled with fans. Sneaking around, going to Langyuan to listen to a few Kunqu operas and picking up a few good books is a rare "poem and far away" in his busy daily life.
"When foreign students come to Beijing, where will you take them to play?"
Fan Zhou often asked his students this question. The young children answered a variety of questions, but the most popular choice was not scenic spots and parks, but cultural and creative parks full of personality and literary atmosphere.
People who like contemporary art come to Beijing, no matter how tight the time, they have to go to the 798 Art District; to experience creative design, 751d·park will certainly not disappoint; if you want to listen to Kunqu opera and watch dramas, Langyuan vintage must have a place...
Cultural and creative parks full of personality are becoming new cultural landmarks of the city.
Urban renewal Retains memories
Chaoyang District was once an important industrial town, and the city's five major industrial bases of textiles, electronics, machinery, chemical industry and automobiles were all settled here. Overlooking Beijing decades ago, workshops, warehouses, chimneys, blast furnaces, dots are scattered in the eastern part of the city, supporting Beijing's economic development.
Now when you open the map again, you will find that many industrial relics have become cultural and creative parks.
On a sunny day, Xidian Memory Cultural and Creative Town is full of tourists, and many couples come to take wedding photos. "It's so beautiful, it's a mix of vintage and fashion." On a review site, a netizen liked the town.
Three years ago, the town was still the warehouse of the Beijing Glass Factory, the buildings were mottled, the weeds were higher than people, the warehouses were separated by 6 railway lines, and every half hour, a train rumbled by... Compared with the bustling Guangqu Road and East Fifth Ring Road nearby, it seems to be a forgotten corner, and nearby residents rarely come here, let alone investors willing to take over.
Xidian Memory Cultural and Creative Town decided to give it a try, because they found something special about the industrial heritage.
"The use of industrial relics to build a cultural and creative park is essentially doing urban renewal. It is very difficult to retain the urban heritage, but also to improve the functions, introduce new industries, and meet the needs of surrounding residents. Zeng Yanhong, head of project operations, said. When they embarked on the planning and design, they found that the railroad tracks were originally a disadvantage to the area, but their strong sense of history could be made a feature of the area. Take the first internet celebrity work in Xidian Town, which is called "The Café Where the Train Passes", which retains a complete red brick wall and reinforces its thickness with black hole stones and green bricks. The addition is made of transparent glass curtain walls, the roof is made of silver arch metal material, and the appearance of the indoor carriages is ready to come out. Separated by a window, every time the train passes, it becomes a scenery.
Outside the town, the road network was cut off by a railway bridge with a height of only 2.2 meters, and for many years, large cars were unable to pass. This renovation also cost a lot to reduce the subgrade, open up the road network, and improve and re-engineer regional functions.
This urban renewal is extremely delicate, spending two years to organically integrate industrial elements such as railway tracks, roads and bridges, warehouses and the design of cultural and creative towns. Buildings are as old as they were, but industry, environment and function have turned a new page. Xidian Memory Cultural and Creative Town was stunning as soon as it came out, not only enterprises have rushed to settle in, its cultural heritage and design aesthetics, but also provide a good place for surrounding residents to appreciate the beauty of life.
The industrial relics that have been revitalized by the Cultural and Creative Park tell the past of the city and witness the future of the city.
One day, at 8:00 a.m., dozens of retired elderly people rushed from all over the capital to the 798 Art District, and they were the old employees of the 718 Joint Factory. Old friends meet, quite a "exclamation of hot intestines" life situation, so that the smeller moved.
Once a year, such gatherings do not move.
The 798 Art District was transformed from the 718 Joint Factory, rusty machines, steel pipe railways, high chimneys, and still coexist with avant-garde art. "Some old people have passed away, and their children will also take the baton to the party." The head of the 798 art district said it was as if it were a ceremony to commemorate the age of youth, "that's what it means to preserve industrial heritage." ”
"The city is short of land, the old factory building is well located, the transportation is convenient, and it is an extremely considerable amount of developable resources." Feng Chunqiu said that in the past few years, Chaoyang District has built 96 cultural and creative parks through "cages for birds" without adding a new land use index, of which more than 70 are transformed from old factories, preserving the memory of the city and promoting the renewal of the city.
Industry and city integration of a new scene of life
Dongyi International Media Industrial Park is located in the northwest corner of the Yuantong Bridge of the East Fifth Ring Road. Walking into the park, there is always the illusion of entering the park.
Deep and shallow green, covering more than 40% of the total area of the park, from spring to autumn, vigorous. Between the buildings, there are dozens of famous flowers and trees alone, and there are pebble paths, seats, swings, art sculptures, and two standard basketball courts among the trees.
The cultural and creative park is also as fine as the park for greening. This year, two new landscapes have been created here, a rose garden and a persimmon island, a purple cloud and hibiscus flower wall, and a small farming garden. In a ridge of vegetable fields, peppers, tomatoes, and oil and wheat vegetables grow vigorously... Living in the city, you can also imagine the countryside.
Wang Juan, executive president of the industrial park, said that these facilities are open to the public for free, weaving up the lack of public space in the surrounding communities. Many residents regard this place as a "back garden", playing basketball in the early morning and walking around in the evening.
The largest professional oil painting museum in the east of Beijing, Dongyi Art Museum, is also located here. The 2,600-square-meter art museum's "Taking Images from the Environment" exhibition exhibits 97 works by well-known painters such as Liu Jun and Yan Zhenduo, attracting many oil painting lovers to visit. The art museum, which opened at the end of 2017, has held a total of 50 art exhibitions so far, with a total of nearly 100,000 visitors. Not only is it an art museum, it is also an art classroom, with a series of public lectures on ink, drawing, watercolor and other public welfare lectures for the surrounding community, with a maximum of one lecture, with more than 900 residents present.
In the three-room area, Maolong Cultural and Creative Park has become an intangible cultural heritage classroom for the surrounding children. In the art exhibition hall on the second floor of the park, in addition to exhibiting coral flower baskets, emerald cabbage, gem lamps, Tarzan ivory carvings and other works, there are dozens of juvenile works, which are made by children.
"Children come to Maolong to experience the 'filigree inlay' production process, with soft lead wire instead of gold wire, broken porcelain pieces instead of gemstones, although the material is ordinary, the process is highly similar, this experience, can let the children truly feel the exquisite techniques and unique charm of ancient handicrafts." Wang Ying, deputy general manager of the Cultural and Creative Park, said.
The impact of the Maolong Classroom is still expanding. As a long-established brand in Beijing's handicraft industry, maolong currently has hundreds of arts and crafts masters and non-hereditary inheritors. Maolong and the settled enterprises have jointly developed the "Yanjing Eight Perfections" series of courses, whether it is graceful filigree inlay, elegant cloisonné production or gorgeous Beijing embroidery, all of which are transformed into simple and easy-to-understand handicraft classes, and the craft masters teach by hand. Not only Chaoyang District, but also schools in Haidian, Shunyi and other districts also came to invite Maolong to start classes.
……
The integration of industry and city, one after another with its own unique cultural and creative parks, is no longer just an industrial park for incubating cultural and creative products, but also a museum, living room, back garden, library of the city... Fresher, more flavorful city life is happening here.
dialogue
Reporter: How should the Cultural and Creative Park be integrated into the city?
Fan Zhou, professor of the Communication University of China: The integration of the Cultural and Creative Park into the city is an inevitable result of conforming to the market economy.
The park brings together the dual forces of culture and economy, which is of great significance for the promotion of urban brands and the comprehensive development of regional society. Therefore, it should not be isolated, but should be developed in conjunction with communities, neighborhoods, and campuses. It should be the city's living room, library, back garden, museum, etc., a cultural complex to make up for the gap in the city's needs.
Through various activities, the Cultural and Creative Park has become an important venue for the comprehensive experience of the public. On the one hand, it affects the values and behavior of consumers, on the other hand, it effectively displays the image of the city and creates personalized characteristics.
The integration of cultural and creative parks into the city also requires the government's normative guidance and policy support. The park should be built as an important part of the city as a whole. For example, in terms of construction, creative elements are integrated into neighborhoods and communities; in terms of operation, it is necessary to conform to the overall positioning of ecologically livable cities. For example, this year, Chaoyang District issued the "Measures for the Identification of Demonstration Parks for the Integrated Development of Cultural Undertakings", taking social benefits as the most important yardstick. Government departments will tilt towards the demonstration park in policies such as funds, talents, promotion, and investment promotion.
He is the stone of the mountain
m50 Creative Park
Located at No. 50 Moganshan, the old factory building condenses the history of the development of Shanghai's urban and industrial civilization from the end of the 19th century to the 1930s. In November 1999, the owner Of Shanghai Chunming Woolen Textile Factory stopped production and retained the industrial complex of more than 40 acres with a construction area of 41,000 square meters, which is also the most complete national industrial heritage preserved on the banks of the Suzhou River. It was once rated as one of the top ten cultural landmarks in Shanghai, and in 2005, it became one of the first batch of creative industry clusters in Shanghai.
In recent years, M50 Creative Park has introduced more than 140 artist studios, galleries, higher art education and various cultural and creative institutions from 20 countries and regions.
The person in charge of the M50 Creative Park said in an interview that in the past two years, the park has been emphasizing "opening", that is, becoming more open and friendly, so that more citizens can walk in to experience art, which has played a role in promoting the development of the entire city. In terms of adjusting the business structure, expanding the complex spaces that young people like allows them to sit idly and enjoy a cup of coffee while watching an exhibition. The park has tailored three routes according to different customers, including professional art appreciation routes, ordinary citizens' routes to experience art, and consumption-oriented routes.