00:00
Peng Li, deputy to the Xiangxi Prefecture People's Congress and administrative director of Yongshun County Cultural Tourism Group: With the popularization of tourism, simple and rough ticket economy, reproduction of landscapes and other models can no longer meet the needs of tourism, and the industry needs deep transformation.
Peng Li suggested that on the basis of consolidating the construction of tourism basic supporting service facilities, strengthening the overall marketing of the "mysterious Xiangxi" tourism public brand, and vigorously improving the reception capacity of comprehensive tourism services, thinking and innovating how to create a tourism IP with the distinctive characteristics and exclusivity of the autonomous prefecture is one of the key tasks of the future development of the cultural tourism industry, relying on professionals and professional teams to plan how to highlight the "mysterious" characteristics of mysterious Xiangxi, constantly develop and update cultural and creative products as a carrier, and systematically excavate cultural stories as content. Through the primary marketing IP, gradually deepen into tourism products, services, and even each element of all aspects of tourism, tourism IP allows tourists to easily find us in the complex market reaction, but also gives more connotation and vitality to the cultural and natural landscape, creating theme highlights such as adventure, research, leisure, and health care, increasing the direct experience and integration of tourists in scenic spots, while relying on shaping IP to form a tipping point to achieve rapid drainage. Only when there are tourists can there be a market, can we increase revenue and create efficiency, can we expand and improve the business format, the industry has endogenous power, brand awareness and core competitiveness can be improved, and finally achieve the grand goal of "cultural tourism Xingzhou" and the state's tourism reception of 100 million tourists and income exceeding 100 billion yuan by 2025. (Red Net Moment Reporter Tian Yuan Li Yanhua Correspondent Li Wei)