It is said that sports should start from the doll. No, the Rio Olympics are still in full swing, and the 2032 Olympic team has already begun to be selected.
Approaching him was the men's gymnast Arat Hosseini, whose 360-degree Thomas slalom landing was perfect:
Njee, who may become the second boxing champion Ali, is quite athletic:
At a young age, like the "flying fish" Phelps, he fought in the pool with ease, and this elizabeth was a gold-winning hit:
And the little jamie who receives hellish table tennis training every day is eager to play now and compete with Zhang Jike:
Such a strong lineup, is it a pinch of sweat?
The dispatch of this group of cute "small dots" is actually an advertisement for the American parent-child website fatherly.com rubbing the heat of the Olympic Games. This one-minute ad is made up of several viral videos on the Internet, without a single narration, but the pixel slag picture makes people feel that every moment is intimate and real - isn't this the various small videos of the baby in our circle of friends?
At the end, it is not difficult to guess the intention of the advertisement: these "gifted" babies can grow into future star athletes, all of which are inseparable from the guidance of the beer-belly dad on the side and the encouragement hidden behind the camera. And fatherly.com can make dads the best in the world with babies.
Within 5 days of the video's release on Facebook, it had more than 35 million views, and many expectant parents and expectant mothers said they were "deeply inspired" when they watched it.
fatherly.com is an American website dedicated to parenting tips for new dads, with topics ranging from health guides to popular new toys, and even advice on bringing a baby based on the baby's specific age. Its co-founder Simon Isaacs said every minute and every second of the much-discussed Olympic event is exciting, and for parents, every step of their child's growth is equally exciting. The clever combination of the two topics this time, the importance of spending more time with the child is highlighted.
And fatherly.com's pursuit of the Olympics is not just this cute advertising video. Earlier, they also interviewed the father of American swimmer Missy Franklin (known as the "female flying fish", who won four golds and one bronze at the London Olympics) to talk about the bitterness and joy of raising an Olympic champion.
Shifting from the focus on gold medals and athletes themselves to parents, coaches, and even ordinary people behind the scenes is a major feature of the marketing of this Olympic brand. fatherly.com the angle captured this time is both to the point and to the heart of the website user, but the parents' perspective is not the precedent it has created. As early as the 2012 London Olympic Games, Procter & Gamble took the perspective of her mother, from the various details of getting up early and going dark, to tell the difficulties of these women who silently supported behind the Olympic champions, and poked at the tears.
Today, four years later, P&G also continues the theme of "thank you mom". In the Olympic-themed promotional film, when the nervous athletes stand on the field like a great enemy, what comes to mind is the calm and strong mother in dealing with the crisis. Once again, it won the favor of consumers.
Every festival or event is like a hot exam for brands. The Olympic marketing of sports brands often directly talks about "higher, faster and stronger", and daily necessities brands like Procter & Gamble and parent-child websites such as fatherly.com, from another perspective, make the brand connect with this seemingly unrelated sports event.