Different from the live broadcast platform born out of voice interaction in the PC era, and different from the live application that drives traffic by introducing voice actor resources in the mobile era, it is positioned as a voice live interactive platform, choosing a difficult but different scenery for Yami, who is a dream of voice creators.
On November 2, Yami and the new brand spokesperson Jinsha opened the brand theme song mv shooting plan, including Chenrou, Tianxin, A temple, including 8 platform anchors after several rounds of selection, will work with Jinsha to create the "Yami theme song mv co-creation plan".
Judging from the feedback after the game, everyone is very much looking forward to this co-creation and final presentation. Anchor Tianxin said that if it were not for the yami platform, she might just be immersed in her own voice work, "I don't know how much room to show, and I don't know where I can go, now I can get more objective feedback from the outside world, and there is so much encouragement and support, this feeling is not bad." ”
Especially in the theme song mv co-creation process can also cooperate with Jinsha. The image voice is fresh and sweet, debut for many years with "Wind Blown Summer", "Star Moon Myth" and "Myth" and other songs, film and television drama masterpieces, before participating in the variety show "Sister Riding the Wind and Waves" showed deep singing and dancing strength and professional self-discipline, Jinsha's joining can allow many anchors who are participating in the production of mv works for the first time to perceive the profession through practice.
"That's what we're looking forward to." The relevant person in charge of Yami said that Yami hopes to attract more talented voice creators to gather here, and stimulate their creativity and help them lead to a larger stage. The larger stage needs the support of enthusiasm and creativity, and also needs professional training, "We hope that through such co-creation opportunities, through the influence of public figures, the professional quality and expression of artists, the power of role models for the platform ecology." ”
Through the "co-creation strategy", the voice anchor has the opportunity to participate in more professional stage and content production, which is not unfamiliar to Yami. In May 2021, Yami officially announced that it will become the only designated voice live broadcast platform for the 2021 "The Voice of China" National Audition, the two sides jointly select high-quality singers, and the top 5 players of the Yami team will go straight to the 2021 "The Voice of China" National Audition Finals to show their talents.
Similar gameplay is not uncommon, and brand alliances are more frequent for live broadcasting platforms, but the meaning is different for yami.
The first is the national co-creation of Yami's main sound world. Sound creation and voice interaction are native and human, which requires the platform to stimulate the user's enthusiasm for participation from the operation end, in addition to making music, talk shows, worry relief radio and other diversified plate distinctions, as well as "Rapper Alliance", "The Strongest Host", "Cloud Bar" and other platform exclusive column production. Let the anchor and user participate in the way of low threshold, strong display and strong interaction.
The second priority lies in the open co-creation of their own brands. For example, this "New Sound Y Plan" is to let the platform anchor participate in the production and presentation of Yami's official theme song mv, which is not only the "children of tomorrow" in the field of sound live broadcasting, but also interprets the elements of openness, sincerity, warmth and co-construction emphasized by the Yami brand through practical actions.
The third is the co-creation of the IP of the voice master. Based on the content ecology, support the voice anchors, and through the official external brand alliance to the anchors to enhance their professional quality, get the real resource support to show the stage. Moreover, different from the co-creation plan of other audio platforms, the "New Sound y Plan" adopts a "short and fast" approach based on its own platform attributes and user group characteristics, quickly starts and lands quickly, shortens the "quiet period" for anchors to emerge, and opens a fast growth channel.
The relevant person in charge of the Yami platform said that Yami will continue to invest resources to help the platform star anchors build and grow with content creators. "Whether it is to become the official voice live broadcast platform of "The Voice of China" in 2021, to create an exclusive team, or to increase the exposure of ordinary anchors in this new voice y plan, we always believe in the power of sound and are committed to promoting the voice live broadcast industry into a virtuous circle and the prosperity of the whole people."