Taitung 3rd Road Pedestrian Street is bustling
The 11th Golden Week has always been the traditional consumption season, and in addition to people going out to play and taste food, "buying, buying and buying" is naturally included in the list of festivals. The reporter learned yesterday that the just-concluded double festival holiday, the city's major supermarkets, complexes, etc. seized the opportunity of holiday consumption, launched nearly 200 consumption promotion activities for citizens and tourists, fully met the demand for holiday consumption, and enlivened the festive consumption atmosphere. According to the monitoring of Qingdao Municipal Bureau of Commerce, from October 1 to 7, qingdao's consumer market as a whole ran smoothly, and the city's top ten key commercial and trade monitoring enterprises (groups) achieved sales of 1.03 billion yuan, doubling the average sales of the week before the holiday.
The turnover of 13 pedestrian streets exceeded 200 million
During the double festival holiday, the major shopping malls and supermarkets in the island city can be described as crowded, among which the commercial pedestrian street with one-stop shopping experience is very popular, so that the public can enjoy it. In Taitung, the reporter saw a strong festive atmosphere overflowing the streets and alleys, relatives and friends in groups of three or five to go shopping, and the pedestrian street was even more crowded and bustling. In the shops on the street, consumers enjoy shopping. "These days have begun to cool down, I see that down jackets have also begun to be discounted, and I have bought one in advance for my wife and children." Mr. Li, who came to Qingdao from Weifang to play, said that every year on the eleventh holiday, he would drive himself to Qingdao, eat all the way to Taitung Pedestrian Street, see the clothing and daily necessities with strong promotions, and just happen to purchase it.
During the double festival holiday, key pedestrian streets and characteristic streets such as Taitung and Zhongshan Road in our city play the role of the main channel of consumption, and effectively enhance the experience and sense of gain of consumers. According to the statistics of the Municipal Bureau of Commerce, the turnover of 13 key commercial pedestrian streets (characteristic streets) during the festival exceeded 200 million yuan, the total turnover and passenger flow were basically the same as last year, and the sales of outdoor exhibitions and outdoor special activities increased by more than 30%, and the relevant data hit a new high in recent years. Among them, the turnover of Taitung Pedestrian Street exceeded 80 million yuan, the passenger flow was nearly 2 million, and the passenger flow and sales were hot. Lupin International Style Street around the theme of "Celebrate the National Day, Welcome the Mid-Autumn Festival", carried out a series of activities such as Sino-Korean costume display and Sino-Korean cultural performance, with a total turnover of more than 8 million yuan during the "Double Festival", an increase of about 15%, and a total passenger flow of about 50,000 person-times, an increase of more than 20%. Zhongshan Road, Olympic Sailing Base, Licun Commercial Street and other key neighborhoods launched a variety of fashion cultural tourism activities such as "double festival" folk customs exhibitions, night tour blocks, special foods, intangible cultural heritage appreciation, etc., creating a strong double festival shopping atmosphere.
Supermarket promotions drive holiday shopping
"From October 1st to 4th, the family often eats together with more than ten people, so they often have to come to the supermarket to replenish the goods." "Many supermarkets are promoting, coupons, and activities, which is good news for the public, and they can come and buy at any time after eating." ...... The reporter found in the interview that since October 4, the number of citizens shopping for replenishment in supermarkets has increased, and vegetables, fruits, meat, drinks and other products have become the main force in the consumer market.
In addition, clothing products are also selling hot. "The sales of clothing, shoes and hats, children's toys and other goods are very impressive, and the flow of clothing customers is 20% to 30% more than usual." According to the sales staff of a store in Taitung, the current season coincides with the autumn and winter seasons, and the sales of clothing, shoes and hats in the mall are obviously hot, which has become a highlight of Golden Week consumption. National Day and Mid-Autumn Festival hand in hand, the major business promotions are exciting, have launched full reduction, lottery, coupons, multi-fold points and other offers. The reporter learned from the Municipal Bureau of Commerce that from the perspective of commodity sales, under the influence of comprehensive factors such as holiday consumption and seasonal promotions, the sales of tobacco, alcohol, beverages, clothing, shoes and hats maintained steady growth, increasing by 8.5% and 3.3% respectively. Among them, Liqun Group launched activities such as "Celebrating the Birthday", "Courtesy Mid-Autumn Festival" and "Autumn Nourishment Festival", which led to the hot sales of tobacco, alcohol and beverages, and sales increased by 21%. Likelai Group launched a series of preferential activities such as "Very Powerful and Immediate", "Double Festival and Celebration to Move the Whole City" and "Golden Autumn Double Festival", which led to an increase of 16% in sales of clothing, footwear and hats.
New retail online and offline to help the double festival
During the double festival holiday, new retail and online platforms have also made efforts to bring a full range of consumer experience to citizens and tourists, and inject new impetus into the consumer market. "When I saw that there were preferential activities on the app, and I was idle at home during the holidays, I went to the scene to see the quality of the native chicken." At the Hema Fresh Hong Kong Middle Road store, Mr. Sun, a citizen, is selecting discounted fresh food. The reporter learned on the spot that as a representative of new retail, Hema launched the "'Reunion to Welcome the National Day' dinner outing taste as low as 50% off", free-range Shimen native chicken, Shaanxi Dali winter jujube and other special commodities are involved in the activity discount, holiday sales volume is also about 20% more than usual.
The reporter learned from the Municipal Bureau of Commerce that IKEA, as one of the most popular shopping malls in the island city this year, launched a new life festival during the double festival, including a series of activities such as the comfortable sleep festival, the relaxed storage festival, and the October National Day membership month, bringing the home consumption experience of "eating, drinking, and shopping, one-stop arrangement" for island city consumers, and the passenger flow increased by about 10% compared with usual. In addition, during the festival, the island city online and offline to carry out foreign trade products to domestic sales activities, service activities using e-commerce live broadcast outlet, and Taobao, Pinduoduo, Jingdong e-commerce platform cooperation, through the establishment of micro-business platform, to create a brand exclusive "industrial live broadcast room" and other forms, quickly and effectively help foreign trade enterprises to sell domestic products. During the festival, nearly a thousand kinds of high-quality foreign trade products brought by more than 100 foreign trade enterprises and long-established enterprises in our city and Jiaodong Peninsula, whether it is food, clothing, household goods, small household appliances, etc., have ushered in a procurement boom, with a total sales of 200,000 pieces of various commodities and a turnover of nearly 3.9 million yuan.
During the double festival of the island city commercial and trade enterprises to promote holiday consumption, the Qingdao Municipal Bureau of Commerce, in accordance with the national "Consumption Promotion Month" and "Shandong Consumption Year" activities, jointly with relevant departments, organized the city's large supermarkets, complexes and other businesses to carry out the "Mid-Autumn Festival National Day Holiday Purchase" activities, and launched nearly 200 various consumption promotion activities for island city residents and tourists. According to monitoring, from October 1 to 7, the overall operation of Qingdao's consumer market was stable, and the city's top ten key commercial and trade monitoring enterprises (groups) achieved a total sales of 1.03 billion yuan, double the average sales of the week before the holiday.
During the holiday, the promotional activities of major businesses continue to be exciting, and commercial complexes such as the MixC hold various performances, catwalks, singing competitions, poetry recitations, folk songs and other cultural and entertainment activities to gather popularity and create a festive atmosphere. Golden Lion Plaza, Laoshan Lida, Aeon Mall, etc. through various promotional activities, work together to create the latest and most fashionable and cost-effective holiday experience for island city residents. During the festival, local residents' consumption became the main force, and sales were basically the same as last year.
Foreign trade clothing store owner 8 days sales race two months
"During the Spring Festival this year, due to the impact of the epidemic, many people have not been able to go out to shop, mostly through online shopping to buy clothes. After holding back for more than half a year, it really made everyone suffocate, this is not, the eleventh long holiday people have gone out to buy. In a foreign trade clothing store of less than 30 square meters in Taitung, the boss Sun Xiao is helping customers choose new winter clothes, and to her surprise, the sales of clothing for this year's eleventh long holiday are not lost last year.
In the first half of the year, the business in Sun Xiao's store can be described as "bleak", and can only be exerted through online stores. "In July, I felt that the purchasing power of consumers offline was gradually returning, and I had a hunch that the eleventh holiday would definitely usher in the shopping season as in previous years, so I began to enter the autumn and winter apparel in advance." Sun Xiao told reporters that since October 1, her small shop has been crowded with customers during business hours, and she, who was supposed to close at 9 p.m., extended the business hours by half an hour. "As far as the sales of offline stores are concerned, the sales of one day of the holiday are equivalent to the sales of one week in August and September, and I roughly estimate that I will sell about two months of the 8 days of the holiday." Sun Xiao said that as a self-employed merchant, she hopes that the purchasing power of citizens will steadily increase after the long holiday compared with previous years.
Photo by Guanhai News/Qingdao Morning Post reporter Yang Bowen