How Fantastic Beasts and Where to Find Them inherits a huge amount of magic

Fantastic Beasts and Where to Find Them will be released in Chinese mainland starting on the 25th of this month.

□ Thematic Planning/Writing

Information Times reporter Ma Zewang

From the release of Harry Potter and the Philosopher's Stone in 2001 to the end of Harry Potter and the Deathly Hallows in 2011, Warner Bros. Pictures has grossed more than $7.7 billion worldwide for the Harry Potter bestseller series created by J.K. Rowling in 10 years and eight films.

To this day, this series is still the second highest-grossing film series in the world after the Marvel Super Heroes movie series (only the book numbers). According to the laws of Hollywood film business, this magic theme movie should not be extinct on the screen.

Rowling wanted to continue the Harry Potter miracle

After the novel's author Rowling emphasized that the Harry Potter story was over, Warner Bros. Pictures and Rowling finally thought of a way to make the wizarding world reappear on the screen.

The Harry Potter story ends, but the wizarding world in which Harry Potter lives still exists in the minds of hundreds of millions of moviegoers and book fans around the world. Rowling does not write novels about the wizarding world, but can write scripts for the wizarding world. Thus, the title "Fantastic Beasts and Where to Find Them" was born, which looked like an animal encyclopedia.

This movie, in fact, is not just a movie, because Warner Bros. Pictures and Rowling hope that this "magic movie" without Porter can successfully inherit the strength of the "Harry Potter" series of $7.7 billion and become a new generation of printing machines.

A film series of the Backwater War

"Fantastic Beasts and Where to Find Them" was released in North America the day before, but a month ago, Warner Bros. Entertainment CEO Kevin Tsujihara announced with Rowling that they would make "Fantastic Beasts and Where to Find Them" into a 5-part series, a decision that was a bit unexpected, and everyone guessed that they would recreate the magical world movie and would definitely make a sequel. But the first movie has not yet been released, the filmmakers can't wait to announce that they want to make 5 movies, giving people the feeling that either they are too confident in the first movie, or they have the feeling of fighting a battle.

According to The Hollywood Reporter analysis, the $180 million film does feel like a backwater battle for Kevin Tsujihara. Because if the series succeeds, it will be Kevin Tsujihara's biggest victory since he became ceo of Warner Bros. Entertainment, and his biggest chance to prove his strength to his parent company, Time Warner. If it doesn't work out, the 5-part series will end badly, become an industry joke, and drag Kevin Tsujihara into the professional quagmire.

Warner Bros. Pictures wants to reinvigorate its prestige

Take a look at the cards that Warner Bros. Pictures currently has in hand. In terms of single films, this established company has more or less produced movies such as "American Sniper", "Inception" and "Gravity" in the United States in recent years.

But when it comes to the series of blockbusters that have grossed at the global box office, Warner Bros. Pictures' previous biggest ace Christopher Nolan's "Batman" trilogy ended in 2012, and the "Lord of the Rings" prequel trilogy "The Hobbit" trilogy was not particularly successful, but with the reputation of the previous game, it also made money in a mixed manner, and ended the year before. The American comedy of the "Hangover" trilogy in the United States is also a rhythm that is not as good as one, and it ended hastily in 2013.

Kevin Tsujihara's high hopes for the DC super hero movie series after taking office basically produced a "dumb" one, this year's "Batman v Superman: Dawn of Justice" and "X Task Force" box office reputation is seriously "double lost", and Kevin Tsujihara also publicly stated in March last year that "dc super hero movies are more sharp than Marvel", this year's two blockbusters that were pinned on high hopes did not show their edge, but people were more worried about Warner Bros. Pictures' next launch of "Wonder Woman", "Flash", "Aquaman", "Justice League" and other DC super hero movies.

Earlier, netizens who claimed to be former employees of Warner Bros. Pictures sent an open letter pointing out that Kevin Tsujihara's series of investment mistakes - "Single Parent Resort", "Jersey Boy", "Edge of Tomorrow", "Secret Agent", "The Hobbit: Battle of the Five Armies", and "Peter Pan: Dream Set Sail", and said that these failures and the shadow caused by the company's 10% layoffs in 2014 have gradually left the nest and capable employees to find another way. Earlier, Kevin Tsujihara announced that "Fantastic Beasts and Where to Find Them" would be made into a 5-part series, and there was a sense of hope to regain morale with this series.

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