Nowadays, when the old-fashioned innovation has become a trend, the great white rabbit is already a hot popular IP in Shanghai. Consumers who are familiar with the great white rabbit must not be unfamiliar with another candy in memory.
From today to September 16th, another nostalgic classic brand product under the Great White Rabbit brand, Baihua brand peanut nougat, has also brought a very creative attempt to open a peanut nougat derivative pop-up store in the l3 atrium of Luone Capita Crystal Plaza.
What is more worth mentioning is that the Hundred Flowers Brand Peanut Nougat is also in the expectations of consumers, and the joint happy lemon brand has launched a peanut nougat flavored milk tea shop.
Baihua brand peanut nougat, first born in Huashan Candy Factory before liberation, has been widely praised at domestic exhibitions, and has been rated as a high-quality product of Shanghai Municipality and the Ministry of Light Industry.
"Nougat" is a transliteration of the English "nougat", when viewed from the sugar paper, it was mostly translated as "bird knot sugar", "knotted sugar", and the Huashan Candy Factory at that time in the production, due to the need for export tasks to use foreign languages, called "peanut nougat", has been used until now, is the more famous "peanut nougat" of that year.
The small blue checkerboard-like pattern of small sugar paper wrapped in a piece of peanuts, chewy, with a rich milk aroma and peanut flavor, is deeply loved by the public. Later, many blue-white peanut rolls that imitated it appeared, but none of them reached that level.
In 1997, Huashan Candy Factory was merged into Shanghai Guanshengyuan Food Co., Ltd.! At this time, "Hundred Flowers Brand Peanut Nougat", "Great White Rabbit Milk Candy" and "Tianshan Dialect Plum Candy" became the three major candy brands under Guanshengyuan Food Company. In 2006, the Baihua brand was incorporated into the "Great White Rabbit" brand, and its peanut nougat was called the Great White Rabbit Hundred Flowers Nougat.
This time, the blue and white checkered peanut nougat from the depths of childhood memories was awakened again, taking cool photos, fun to play, tasting food, this "old naughty boy" really can play!
For young people, milk tea is recognized as a contemporary "source of happiness". Peanut Nougat Flavored Milk Tea Shop has prepared a variety of "fairy-grade" formula milk teas for consumers.
When peanut nougat meets happy lemon milk tea, what chemistry will occur?
This summer, at the "Peanut Nougat Flavored Milk Tea Shop" in the l3 atrium of Luone Capita Crystal Plaza, 7 different flavors of peanut nougat flavored milk tea were brought, in addition to the strong peanut aroma, each cup has its own characteristics, both strong cheese flavor, as well as super ingredients of Slam milk tea, and peanut nougat entrance milk aroma.
Salty cheese peanut nougat milk tea, thick cheese milk lid, thick with a hint of saltiness, embellished with sweet peanut butter, cleverly degreased. If you love sweet cheese, you can also choose rich cheese peanut nougat milk tea, mellow milk flavor with sweetness; upgraded taro round, crystal ball peanut nougat milk tea, unlock the new way to eat, crisp crystal ball hard to play "personal charm"! Slam peanut nougat flavor milk tea, full of peanut aroma and rich oolong milk tea combined, with full of small ingredients, milk jelly, taro balls, pearls, rich taste.
In addition to cross-border cooperation of milk tea, there are also desserts.
In the magic capital, friends who love desserts may have heard of Cai Jia, and this time, the legendary "peanut nougat x Cai Jia" came.
The collaboration uses traditional techniques to blend caramel into the cream to bring a smooth toffee taste with a rich aroma of peanuts, hand-fried peanut caramel slices are fragrant but not greasy, and the cream blends with the cream to taste silky and rich.
At the scene, high-value creative desserts attracted many consumers to take photos and "punch cards".
Next to the milk tea shop and the dessert shop, there is also a very dazzling "peanut nougat pop-up shop", which has many trend derivatives full of feelings and national tide.
Fashionable "out of the street artifact" canvas bags, fashionable one-step skirts, as well as appearance and strength coexisting with the fragrance of the film, document bags, refrigerator stickers, brooches, throw pillows, erasers, makeup bags, etc., a complete range, people can't help but want to "get started".
In addition, the great white rabbit that accompanies the growth of generations of people has brought a giant blind drawer this year, which lists a variety of white rabbit genuine peripherals, and can randomly get the great white rabbit pillow, the big white rabbit refrigerator sticker, the great white rabbit enamel cup...
Delicious, fun, delicious, good shopping has all been assembled, quickly meet the small partner to go to the punch bar ~
Source: Thoughtful