Shandong Yiyang Group is a collectivized enterprise with a history of more than 60 years of brewing, from the initial single local state-owned enterprise producing liquor, after more than 60 years of development, it has become an enterprise group with economic entities such as Shandong Yiyang Liquor Co., Ltd., Weihai Jinyiyang Pharmaceutical Co., Ltd., Shandong Yiyang Biotechnology Co., Ltd., Weihai Yibaitang Chinese Medicine Tablet Co., Ltd., Weihai Yiyang Marine Biotechnology Co., Ltd. and other economic entities.
Wendeng has a long history, a collection of humanities, profound cultural heritage, known as "Wendeng Studies" reputation, is the eastern part of the Jiaodong Peninsula where human beings entered the era of civilization in the early days. More than 30 ancient sites such as Yanggu Ruins, Shiyang Ruins, and Qin Quan Ruins have been discovered in the area, and a large number of cultural relics from different historical periods such as Neolithic Period, Dawenkou Culture, and Longshan Culture have been excavated, proving that as far back as 5,000 years ago, Wenden ancestors have flourished here and created a splendid ancient civilization.
Wenden has a long history of winemaking. In 219 BC, Qin Shi Huang traveled east to the area of present-day Wendeng and summoned literati to dengcheng Dongshan to write poems. Poetry will be accompanied by fine wine. Local officials searched for high-grade folk wines to present to the First Emperor, and Qin Shi Huang pin hou Longxin Washime. Wenden ancient wine was popular all over the world.
In 568 AD, Wenden set up a county, and it was named "Wenden" after the meaning of "scribe mountaineering". In Wenden, a "Wen" character gives the land a cultural beauty.
In the eighth year of Song Yuanfeng, Su Dongpo was appointed as the Taishou of Dengzhou, although he only served for 5 days in this office, but after witnessing the diligent and studious fashion of the people of Wenden, he could not help but issue an admiration that "ludong's legacy is still there, and 100,000 people are reading".
In the sixth year of Qianlong, the Inspector of Jiangsu died of illness on the way back to his hometown, and the Qianlong Emperor ordered that his portrait be placed in the "Xianliang Ancestral Hall", which was treated equally with the founding fathers and auxiliary ministers, which was the first person to enter the "Xianliang Ancestral Hall" after the death of the Qing Dynasty's inspector, he was Xu Shilin of Wenden. Xu Shilin "adhered to the nature of straight", after entering the private school, he worked hard to study, 27 years old Zhongju, 29-year-old Zhongjinshi, once taught for the emperor's grandson, and the Qianlong Emperor was also among his students. Therefore, the Qianlong Emperor's full belly has the gene of "Wen Dengxue".
There are historical records that in the Ming and Qing dynasties alone, there were 62 Wendeng scholars, which was more than twice the average number of counties in the country at that time. In recent years, the number of people on the Wenden college entrance examination has increased year by year, sending a large number of outstanding students to the country, graduate students and doctoral students have emerged in an endless stream, and "Wendenxue" has become the pride and pride of the Wenden people.
The fusion of history and culture and modern civilization has engraved a solid cultural monument of "Wendengxue". Quality and honor are twin flowers, and carefully creating high-quality products is the pursuit of Yiyang Group from beginning to end. In 1991, 54° and 49° Kuncheng Special Qu won the title of quality products in Shandong Province.
In April 1996, Yiyang Group officially put the long-established "Wendengxue" on the liquor products, one is its non-reproducibility, and the other is to use liquor as the carrier to spread the "Wendengxue" culture.
Good mountains produce good water, and good water makes good wine; History is about culture, and culture is about branding.
Aromatic Wenden Xuejiu uses sorghum, corn, wheat, rice and glutinous rice as raw materials, adopts the traditional five-grain production process, and is fermented by the country's unique underground deep cellar, stored in the Kuncheng Cave and carefully brewed. "Wendengxue" wine has been rated as provincial excellent grain wine for 24 consecutive years, and has won the titles of "National Fragrant Liquor Quality Product", "National Liquor Product Quality safety and Integrity Recommended Brand", "Shandong Famous Brand", "Shandong Baijiu Top Ten Brands", "Hospitality Shandong Top Ten Gold List Brands" and other titles, becoming one of the main well-known liquor brands in Jiaodong Peninsula. The "Yiyang" trademark and the "Wendengxue" trademark have been recognized as "Famous Trademarks of Shandong Province". Guoxue sauce wine also won the provincial quality gold award.
Based on the advantages of Wendeng, which is the main production area of high-quality American ginseng in China, in 2013, the company established Shandong Yiyang Biotechnology Co., Ltd. and invested 150 million yuan in the American ginseng deep project. At present, 2,000 acres of American ginseng standardized planting base has been built, 15,000 square meters of standardized production area deep processing workshop and covers an area of more than 10,000 square meters of rough processing ginseng factory have been built, Yiyang brand American ginseng tablets, American ginseng cell wall breaking powder successfully passed the Chinese medicine tablet gmp certification, becoming the first and only enterprise in Weihai that can enter hospitals and pharmacies to sell American ginseng products. Yiyang brand American ginseng saponins, crude polysaccharide extraction, American ginseng granule punch, American ginseng lozenges, American ginseng capsules, American ginseng functional drinks, American ginseng cream, American ginseng and other products have been successfully developed. In order to solve the problem that the Wenden American ginseng industry has long been limited to planting, no industrial chain extension, lack of deep processing capacity, to achieve new breakthroughs in the industry, to expand the Wenden American ginseng industry, to create Wendeng and even the national American ginseng landmark products have laid a solid foundation.
In 2020, after the outbreak of the new crown pneumonia epidemic, Yiyang Group urgently launched the production of ethanol disinfectants, hand sanitizers and masks for epidemic prevention materials. At present, 4 flat mask production lines and 4 kn95 mask production lines have been purchased and put into production, which can produce 100,000 masks per day.
2020 is an "extraordinary" year, and there are many unprecedented risks and challenges for wine companies. Yiyang Group works hard and works hard, finds ways to expand channels, cross-border operations against the trend, strives to impact new goals, promotes the work of several major sectors of the enterprise step by step, and continuously makes new contributions to the revitalization of Lujiu and the realization of high-quality development.
Editor: Mou Lijie