Author/Cao Lexi
First published: Entertainment Capital (yulezibenlun)
"That's how I met my daughter?" "What do you think of her?" "Can you cook?" ......
In the latest issue of "Golden Bachelor", he and four "girlfriends" returned to their respective hometowns, and Chen Chuhe, who has always been dashing and uninhibited as a veteran of the love scene, showed rare tension and cramping in the face of various problems and tests thrown by his family. He has removed the aura of stardom, and in the real communication situation, he has also become as confused and entangled as ordinary people.
While various satellite televisions and platforms are competing to create music programs and outdoor competitive reality shows, Mango TV has taken a different path, introducing the emotional reality show "Golden Bachelor", which has been popular in Europe and the United States for many years, and improving the local environment, making it a program that conforms to the current values of chinese young people's marriage and love.
As soon as the program was broadcast, it caused the audience to discuss the topic of heat, and some netizens questioned: Watching 25 beautiful women rob Chen Chuhe in a large villa, is the meaning of this reality show really not to show off wealth or deliberately create "tearing"? Including Cui Zixuan, one of the female guests participating in the show, she also sent a Weibo message saying that the program group was "god editing".
In this regard, Chen Gang, the general director of "Golden Bachelor", said that women in the program bravely pursue love as the "main attacker" of love, and the performance of each person in the interaction is based on different growth environments, and there is no deliberate rendering, flaunting or judging of values. "Of course, in the later stage, we must be edited by God," but he also said that authenticity is the biggest attraction of "Golden Bachelor", hoping to resonate with the audience and form their own marriage and love values through the details of everyone's interaction in the show.
The combination of stars, many-to-one interactions, and the layers of progressive communication situation settings make "Golden Bachelor" a pathfinder for this year's emotional reality show. In 2017, "Single War", "Chinese-style Blind Date", "Holding Hands Master" and other programs will set off a climax of marriage and love emotional variety shows, how can "Bachelor" inherit the strong vitality of the original version and successfully break through in many original or imported models?
Do not pursue large-scale and surreal romance, carefully create love situations
As the ace variety show of American abc, the original version of "The Bachelor" of "The Bachelor" has been produced and broadcast for 14 years since 2002, and more than a dozen countries have launched their own versions. Mango TV introduced it to China, focusing on the innovation of this IP and the deep exploration of human nature.
"When we got this model, we also discussed with the original flight producers of the show how Europeans and Americans view the relationship between the sexes and the mode of getting along between the sexes, and how to process it again for China's local environment to make it conform to the values of marriage and love after the 90s and 95s." Chen Gang, the general director of "Golden Bachelor", told Entertainment Capital, "The three views of this generation of young people are very positive, but many people are not clear about how to communicate with others, cultivate feelings and express love in love." ”
Compared with the large-scale European and American versions, "Golden Bachelor" hopes to resonate with the audience by showing the different emotional values of male and female guests, and through the details and scenes of communication in love. "Truth is the core key word that cannot be lost in this show," Chen Gang said, "we will not deliberately go to the large scale in order to create so-called physical contact." The state of communication presented on the show is real, sometimes I feel familiar when I see it, and I have encountered similar emotional problems in my life. ”
In terms of localization improvement, one of the biggest changes in "Golden Bachelor" is the choice of character relationships, which changes the original all-vegetarian setting into a star-element collocation, which is a balance after considering the authenticity and ornamentation of the show, which will not cause the showmanship of the all-star love show, nor will it lack of viewing points because the guests are strange faces.
"In fact, there is not much difference between celebrities and ordinary people in terms of emotional needs. The show will let everyone re-examine the star after unloading the aura, and also have his own truest emotional appeal, he is an ordinary person who hopes to find a partner, not the perfect Prince Charming in fairy tales. Chen Gang talked about a detail, "In the dozens of days we concentrated on shooting, Chen Chuhe's clothes for each day were carefully prepared by himself, and he spent a long time thinking about what he wore every day and how to arrange the date location, and we would communicate in detail in advance." ”
In the setting of the program situation, the director team also spent a lot of effort. Chen Gang introduced the choice of shooting location to Xiao Yu: "When I first met in Sanya, where there is sun and sand, everyone can get along very romantically at the cocktail party without ideological baggage; in Shanghai, where the sense of the city is very strong, travel, lifestyle and dating places become playgrounds, cafes or cake rooms; with the progression of the relationship, boys and girls go to their hometowns to meet their parents, girls have no gorgeous costumes and cover-up opportunities, and the topics of discussion between the two tend to trend."
reality. ”
Not designing the script and plot direction, not affecting the dating process and results, and creating a romantic and delicate dating environment for the dating partner, no one disturbing, is the original intention of Chen Gang's team when producing "Golden Bachelor". "In this regard, the original model gives us a lot of references and references, such as what different situations bring to people's feelings, how the background is arranged, what to eat is more emotional, how to help two people have feelings or desire to communicate, etc. We will do a lot of homework in capturing the details of love and interaction."
In order not to make the two people on the date feel that they are acting, the director team tries to make the cameraman hide far away, or cleverly use the environment to hide the cameraman when setting the scene. "We did make a lot of preparations, such as where to go on a date tomorrow, who the date is, and what you want to say to Chen Chuhe when you are alone." Chen Gang said, "The core of this model is to let both parties have their own sense of existence and reality, so that they feel that they can communicate with confidence, rather than pretending to try to be in love." ”
As for whether Chen Chuhe really found true love among the 25 female guests through dozens of days of getting along, Chen Gang did not disclose it, but just smiled: "He did find a marriage partner who can continue to communicate and communicate from these girls." In fact, in the process, there are many interactions that we can't shoot with our cameras. ”
"God Clip" is still based on authenticity, and "Prince Charming" will also care about triviality
At present, "Golden Bachelor" has been broadcast for 7 episodes, and the number of broadcasts on Mango TV has reached 540 million, and topics such as Weibo #Golden Bachelor# and #Chen Chuhe Golden Bachelor have also exceeded 200 million, becoming the most concerned love reality show of the year.
However, there is no lack of controversy in the hot discussion, and Cui Zixuan, one of the female guests of Golden Bachelor, recently questioned the program group god clip on Weibo, resulting in his own image of cunning in each issue.
"In the face of massive shooting materials, of course, in the later stage, we must be edited, otherwise everyone will really have to watch the TV and watch the parents short." Chen Gang does not think that the program editing has the element of exaggerating or smearing the guests, "Our clear requirement for the later stage is to be responsible for the authenticity of this program." The reason for the divine editing is that everyone has seen the state that the authorities did not see when they were fans in the condensed content. ”
He talked about the Cui Zixuan he knew: "Among the dozens of female guests, I counted more communication with her. She grew up in a divorced family, worked alone at an early age, learned a lot of ways to protect herself, she looks sharp feathers, but her heart is very sensitive, and there is no shortage of girls like this around us. ”
Chen Gang said that the director team will try to show the difference in personality and values caused by the different living environments of each person in the program, which does not have the color of value judgment, but everyone's communication method comes from different growth experiences.
In order to ensure the authenticity, even as a star Chen Chuhe, the director team did not whitewash and flaunt his personality, his heterogeneous dimension and childishness, as well as the appearance of occasionally ridiculing girls, were exposed in the show. "No one is perfect, everyone will make mistakes, there are also character defects, we will not avoid these, Chen Chuhe did not do the right place, we will also let the girls complain." 」
Chen Gang admitted that when the two communicated for the first time, Chen Chuhe's truthfulness and frankness touched him. "The first time I made a cross-oceanic phone call with him, we talked for an hour and a half, and he told me about his ex-girlfriend, who usually had fun or arguments about what problems he usually had, and I felt empathy, and he was willing to share his emotional problems with us."
"In fact, we have struggled with candidates, is it to find a considerate, gentle, all-round man to meet women's imaginations?" 」 Chen Gang smiled and told Xiao Yu, "But in the end, what we want to bring to you is that this man also has the emotional problems that we normal people have, he will even care about trivial things and get angry, and Prince Charming will not mind these." ”
Unlike many reality shows that are filmed in stages, "The Golden Bachelor" is intensive and uninterrupted shooting, placing male and female guests in a relatively closed and private environment, spending dozens of days together, and communication and communication have never stopped.
"It is conceivable that what will eventually be presented to the audience may only be a small part of the filming content of the program." In Chen Gang's view, the real relationship between the two sexes is also a process of self-improvement, "When we choose female guests, we will consciously choose different types of growth environments, emotional experiences, and values, and appearance is not the most concerned issue." In their interaction with Chen Chuhe, they will erupt into many intersections and confrontations, and also trigger the emotional feelings that the audience has indeed experienced in real life, and will also bring people more enlightenment and thinking. ”
In 2017, Mango TV leveraged the original model to innovate
After the singing talent show and outdoor reality show have appeared one after another, the 2017 love blind date variety show will usher in a wave of climax, and in the list of next year's variety shows announced by each David TV and video website platform, there is not only the return of star programs such as "Let's Fall in Love 3", but also the emergence of new models such as "Single War", "Goddess Choice", "Blind Date Battle" and so on.
"Emotions are an eternal topic, and after the entertainment, this kind of program will definitely have emotional precipitation." Chen Gang said that "Golden Bachelor" provides everyone with a new sharp angle of emotional programs, and next year's similar programs can better cultivate this audience market, so that everyone has more attention, which is a good thing, and the program team is also preparing for the second season of "Bachelor", and there are more upgrades and improvements on the basis of the experience of the first season.
Compared with other original emotional programs, the model of "Golden Bachelor" focuses on gender topics and marital emotions, and uses a more ingenious method to truly display the basic emotional points of human beings and resonate with the audience. Judging from the current broadcast effect, the multi-to-one character relationship of "Golden Bachelor", as well as the new perspective and love expression, are very attractive to the post-90s female audience, and also provide a feasible development path for the follow-up love reality show.
Liu Chenliang, executive vice president of Mango TV, told Entertainment Capital: "On the basis of the original version, Mango TV has undergone localization transformation in many details of production. Take "The Golden Bachelor", for example, it absorbs the valuable experience accumulated by earlier dating shows such as "The Rose's Covenant" and "Let's Date", and integrates the production experience of outdoor reality shows such as "Where Daddy Goes". While taking into account the strong conflict and strong topics of the love reality show, it always puts the positive marriage and love values of the output of brave love in the first place. ”
As a network platform that reserves the sophisticated production team of the TV Xiangjun, Mango TV has maintained the same production level and sophistication as satellite TV programs in terms of self-made variety shows: the star reasoning variety show "Star Detective", with its meticulous plot, heartfelt details and magical late stage, has been widely praised; the classic IP "Super Girl" has continuously created "new" through super live broadcasting and idol cultivation, and the second season of the just-concluded "Perfect Holiday" has accumulated experience for live variety shows.
"In the fourth quarter, the fourth season of "Golden Bachelor" and "Where Did Daddy Go" broadcast by Mango TV have achieved good results on third-party data platforms, and the second season of "Star Detective" is also in intensive preparation." Liu Chenliang said, "Just like our brand slogan 'See good times', Mango TV will strive to present users with first-class self-made programs and viewing experiences while building the first Internet entertainment platform." ”