"More truth, the real me, waiting for you in Kuaishou." On October 27, Jackie Chan opened the world's first short video social account in Kuaishou as a content creator, and the number of fans exceeded 10 million in less than 8 hours. The latest data shows that after 5 days of settlement, the number of Jackie Chan fans exceeded 50 million, its first video played exceeded 300 million, the number of likes exceeded 11 million, and more than 900,000 netizens left comments. Jackie Chan, who is infected by the enthusiasm of users, is also updating short video content every day without repeating the same, and the average video playback volume exceeds 100 million.
At the same time, the addition of Jackie Chan has also completely ignited the creative enthusiasm of Kuaishou users. In the past week, whether it is stars, talents or ordinary users, a total of 1.74 million related works have been generated, with a total playback volume of more than 7.8 billion; 200 topics such as #Life's Defensive Moments# and #Jackie Chan's Popularity are frequently on the hot search of the whole network; 72 hours of live screening of Jackie Chan movies in the Kuaishou Screening Hall have also attracted 27.34 million people to answer questions while watching movies.
Jackie Chan came to Kuaishou and triggered a large-scale talent creation display
As the winner of the Oscar Lifetime Achievement Award, Jackie Chan not only used his works to launch the name of "Chinese Kung Fu", but also insisted on communicating with the public with his works, subtly influencing generations of people. Its fan base spans a large age span and spreads across the globe, and it has a high degree of overlap with the users of the Kuaishou platform. Therefore, Jackie Chan just released the first short video, including Huang Bo, Yang Mi, Feng Gong, Jing Tian, Wang Yaoqing, Xie Tingfeng, etc., more than 130 celebrities rushed to interact on the news, welcoming Jackie Chan's big brother to the big family of Kuaishou. In order to let Jackie Chan become familiar with and master the "Kuaishou style language" as soon as possible, everyone began to work together.
Therefore, Di Li Reba taught Jackie Chan kuaishou buzzwords, Xie Guangkun taught Jackie Chan to speak Northeast Chinese, Yano Koji gave the meaning of "iron" to the eldest brother, and the post-00s youth group even asked Jackie Chan after the 50s: "Is there a teaching link for the big brother's skills?" Under the influence of Kuaishou culture, Jackie Chan 's big brother has changed'! He began to greet friends with "iron", and Shen Teng met "even a wheat", replying to the Times Youth League, saying that he wanted what teaching link, directly looking for me to learn "not fragrant".
A creation around the theme of "Jackie Chan entering Kuaishou" is also vigorously unfolding. It is reported that more than 8200 talents have participated in content creation: some people have imitated the fragments in Jackie Chan's "classic movie", and some people have participated in Jackie Chan's "Drunken Fist Challenge", the classic scenes in the past movies, which have been extended into more than a dozen ideas by Kuaishou users, and they are fully engaged and vividly interpreted.
Martial arts actress Lin Ya performed a classic fight scene of Jackie Chan's snake-like executioner, and after being praised by Jackie Chan, she excitedly created a video related to kung fu. Cat star "burnt cake is a cat" cos played the "snake-shaped fist + cat's claw" skill in Jackie Chan's movie; the 5 members of the creator of the funny humor field "Hana Ichimura" even imitated all of Jackie Chan's classic fighting actions, which looked like they were also similar. In Kuaishou, more than Chinese know martial arts. The American "Wudang Mountain Jack" who has been practicing martial arts for 11 years released a meridian gun performance, and did not expect to receive Jackie Chan's message in the comment area: "Martial arts have no borders, meridian gun is cool", showing the exchange and integration of different cultures.
After watching the martial arts of the old irons, some netizens said: It turns out that I am the only one who can't do kung fu. Even, #I was the only one who wouldn't do kung fu#Topic directly on the hot search. People in different industries and fields, in the creative process, also summarize their experience in the industry and present it.
Yunnan boy Yongge used small stones to throw out a cartoon portrait of Jackie Chan; the Guinness World Record-setting "Luan Digging Mirror Brother" used an excavator to "hold" the brush to write Jackie Chan's name on paper; the non-hereditary heir "Ni Ba Ge" used the clay sculpture he was good at to make a clay sculpture image of Jackie Chan; the inner painting snuff bottle practitioner "Hud Inner Painting Art" painted a dragon head portrait on the inner wall of the snuff bottle; Taiyuan Fire Department combined Jackie Chan film clips and fire knowledge to successfully do a wave of science popularization.........
Kuaishou data shows that since Jackie Chan settled in Kuaishou, there are talents from 34 provinces, cities and regions across the country, spanning different age groups from the post-50s to the post-10s, who have participated fully in their own unique ways and talents, including migrant workers, retired soldiers, athletes, fitness coaches, cooks, herdsmen, extreme athletes, dance teachers, traffic police, fire officers and soldiers, carpenters, magicians, Sichuan opera actors, lion dancers, comedy masters and other Kuaishou users from all walks of life. It is no wonder that netizens laughed and said that since Jackie Chan came to Kuaishou, the masters have long ceased to be in the folk, and they are all on Kuaishou.
For Kuaishou, the arrival of Jackie Chan mobilizes the enthusiasm of platform users to the greatest extent, so that the stars, talents and ordinary users in the station are unprecedentedly active and spontaneously produce content.
From kung fu superstar to kuaishou content creation best newcomer
In the face of the call of Kuaishou users, Jackie Chan also responded in his own way. In just one week, Jackie Chan has changed from a kung fu superstar to a big brother around us who strives to learn to surf the Internet every day. In addition to directly turning "old iron" and "iron" into mantras, constantly replying and praising users, in such a lively and cordial atmosphere, as a "newcomer", Jackie Chan also removed his "superstar" label, bringing a lot of freshness and surprises to Kuaishou users.
In the past 7 days, Jackie Chan has updated the short video content of different themes every day, from reproducing classic martial arts actions, exclusively teaching fanming skills, thanking Lao Tie for his hospitality in various dialects, turning reviews into large dialect team building scenes, to singing songs together, and inviting pet dogs jones to appear on camera and interact together... Although the 7 videos are not long, they bring us a different kind of warmth and happiness.
In Kuaishou, Jackie Chan is both a filmmaker and a content creator, showing a more realistic, more everyday, more grounded, and "different" Jackie Chan in the movie, just like other stars who have integrated themselves into the community.
Nowadays, as more and more celebrities take the initiative to integrate into the community ecology, they show the true, personality and warm side of their lives through short videos, live broadcasts and other forms. Jackie Chan's joining has further enriched the path of equal interaction between celebrities and users, and through more diversified themes and activities, more positive value content will be delivered to everyone, and users can also complete two-way interaction and self-creation more freely and enthusiastically through Jackie Chan's joining.
In the future, under the influence of Kuaishou's equal and inclusive values, whether it is a star or an ordinary person, every user can show their true self, diversified personality and rich life on the platform, positively influence each other, and ultimately maximize the value of each person. This is the way that Kuaishou practices letting entertainment enter the side of ordinary people, and it is also the core value of Kuaishou Entertainment as "entertainment for the masses".
(Huashang Daily reporter Zhang Haizhou, editor Xiang Xue)