On November 2, 2021, the Red Top Award and Floating Cloud Art officially reached a strategic cooperation, and will show the public more cross-border integration scenes of "art + life" under the continuous promotion of the "howart graduation season" project. At the same time, the two sides jointly agreed that the 13th Red Top Awards Ceremony on December 16 will work together with the graduation season after the showart to present a cross-border art exhibition of the works of outstanding young artists of China's annual high-end good home appliances ✖️!
Driven by the development of science and technology, the market has shifted from the incremental era to the stock era, and home appliances have also focused more on high quality, innovation and personalized needs. In December last year, the cross-border art exhibition between the Red Top Award and Floating Cloud Art was a successful emerging aesthetic "dialogue". Through the integration of high-end electrical appliances and various forms of artworks, people have a different understanding of the "everydayness" of art, which is the purpose of the ecological relationship established by the two industries, so that people's quality of life and aesthetics can have more room for improvement in the era of IP empowerment. The follow-up cooperation between the two sides will continue to create more gorgeous scene experiences for the public.
The "Howart Post-Graduation Season" Urban Art Exhibition and Outstanding Graduate Support Program specially brings together outstanding graduates and outstanding works of art from nine major art academies in China and overseas art academies, and will build a platform for outstanding graduates to display themselves in multiple scenes and at multiple levels, IP incubation, cross-border development, business cooperation, and value discovery through innovative models, and plans to effectively integrate docking market-oriented resources, support graduates to integrate into the cultural and art consumption market as soon as possible, and create an art resource platform based on the post-graduation era.
2020 12th China High-end Home Appliances Trend Release and Red Top Awards Ceremony Live Pictures Red Top Awards x Floating Cloud Art