[Editor's note] In his body, he has the typical characteristics of the sincerity and modesty of the Minnan people: in life, he is optimistic and upward, tastes life, like a philosophical poet who enjoys a good life, and issues an exclamation that "red wine is a living liquid"; at work, he is tireless and good at thinking, and the research and development work that others think is boring is interesting in his opinion. His serious and rigorous attitude towards knowledge deeply infected everyone around him. He is Ye Sunde, chairman of Fu Rent (Xiamen) Information Technology Co., Ltd.
Sun Yerui's vigor and vigor are often in Dehui Xiangyun surging fu forever
——Ye Sunde, chairman of Jifu Rental (Xiamen) Information Technology Co., Ltd
1
Thick eyebrows, high eyebrows, eyes like torches, calm aura, full of breath when speaking, this is the first impression left by Ye Sunde, chairman of Fu Rent (Xiamen) Information Technology Co., Ltd., left to the author. As the founder of Fu Rent, how did he get involved in this industry? What are some of the little-known stories that happen in the experience of the profession? Ye Sunde spoke to the author in a calm and soothing tone.
In the history of China's reform, the "Deng Xiaoping Southern Tour" in 1992 was a major event. It was even considered a historic turning point, and the fate of many people was rewritten as a result. In 1992, China established a socialist market economic system, and the modern entrepreneur group officially appeared. In 1992, this became an important turning point in reform and opening up, and became an opportunity for a group of people to change the trajectory of life and realize the value of life. In 1992, the reason why it is worth carefully collecting is not only because capital began to dance in China, but also because the "post-60s" entrepreneur community represented by Feng Lun, Pan Shiyi, Chen Zhilie, Yu Minhong, Liu Xiaoguang, Fu Jun, etc. collectively went to the sea to start an industry, and they have a resounding title of "92 entrepreneurs".
In 1992, Ye Sunde, a native of Anxi, Fujian Province, just turned 29 and made a surprising decision to start a business. "I have been engaged in management for nearly 40 years, and in 1992 I responded to Deng Xiaoping's call to go to the sea to do business in response to Deng Xiaoping's southern tour. The first entrepreneurial project in the sea is to sell hardware and mechanical, and now it is said that this industry may be dismissed by everyone, what is this called! This industry is now full of streets, not to sell bolts, tools or whatever. However, it was impossible to open a dirty and tired small shop from an organ cadre to the sea without a certain amount of courage, and this shop has been in operation for 30 years, and it is still a hardware and mechanical and electrical sales enterprise with a certain reputation in Quanzhou and even Fujian. "Ye Sunde talked about his entrepreneurial experience and showed a satisfied smile." Later, he successively cooperated with others to establish hydropower stations (the largest local private enterprise), real estate companies (the first local township real estate project in 2005), industrial parks (local industry benchmarks), and in 2016, he and two other like-minded people founded Fu Rent (Xiamen) Information Technology Co., Ltd. (currently leading in the industry). Every business I've founded has been ultimately successful and an influential business in the local industry. Ye Sunde talked about the past like a family treasure.
Speaking of "fu rent", Ye Sunde smiled and talked. He said that "Fu Rent" is fully known as Fu Rent (Xiamen) Information Technology Co., Ltd., founded on November 28, 2018, is a unique commercial real estate digital operation system in China, dedicated to helping office buildings, parks, professional markets, apartments and other industries to solve the pain points and difficulties in the process of operation and management, build an "Internet + operation" management system, with digitalization, visualization, intelligence to achieve transformation and upgrading, to create China's most professional commercial real estate digital operation system. At present, the company has set up R&D centers in Beijing and Xiamen, with business scope covering both home and abroad, and has built benchmarking projects in Fujian, Hainan, Shenzhen, Dongguan, the Philippines, Cambodia and other places, with a number of projects of 100+.
When Ye Sunde reviewed the entrepreneurial process, he said happily: An era has an opportunity for an era, and this opportunity is always prepared for the first person to be keenly discovered. If a country wants to prosper, it must continue to have an entrepreneurial spirit, so that wave after wave, wave after wave of entrepreneurial and innovative entrepreneurs will step onto the economic stage. Ye Sunde said, "At that time, the background was that the government allowed civil servants to go to the sea to do business plus unit support, founded Fujian Xiangyun Mechanical and Electrical Co., Ltd., sold hardware and mechanical and electrical, in fact, the three partners did not have much business experience, I had a formal education, and I had a government work background, and a kind heart that never accepted defeat played a great role." ”
"Xiangyun Electromechanical" just started to find some related factories to sell some valves, etc., but Anxi's industrial base is very poor, there is no amount at all, and there is no future for this alone. Through careful observation, I found that the hottest thing was the construction industry, and I rode my bicycle around the construction site, chatted with the contractor, and learned that their tools and construction equipment were often broken, and they could not be bought until quanzhou. I felt that the opportunity had come, we tried to sell well in small quantities, so I went to Quanzhou, Fuzhou, Fu'an and other major construction machinery production bases to investigate, looking for good quality goods. Sure enough, the response was good. On the evening of the 30th of the first year, our husband and wife were still counting money one by one, making about 140,000 yuan, and the happy blossoms at that time were happy for several days. ”
"But the good times are not long, because the prosperity of the construction industry is a phenomenon in which the central bank releases a lot of water to promote the development of the real estate industry, and the real estate bubble at that time was very serious, people did not have a concept of commercial housing, there were many houses, but most people still stayed in the concept of pure farming, unwilling to buy commercial housing, there were many rotten buildings, about a year and serious inflation, the bank interest rate at that time reached a maximum of 2 points, and now the bank also does usury business." Suddenly, the government began to stop real estate, many real estate developers complained bitterly, the construction industry-related industries bore the brunt, and our sales mechanical and electrical industry was of course affected. ”
"Fearing a return to that terrible past, my heart was full of crises, as if I were suddenly going to fall into the abyss. Feeling that putting eggs in a blue is too dangerous, relying solely on real estate an industry is not enough, so I don't know why from a "timid" person suddenly became so 'bold', decided to do all the hardware mechanical and electrical products [this idea is based on the needs of the enterprise as much as possible to do the accessories, build market barriers (the language of the general managers)], the storefront from about 30 square meters to 200 square meters, and the store from a very lively location to a relatively deserted location, The number of employees increased from one or two to 7 or 8. The decision drew opposition from everyone, including family members. They don't know that the sense of crisis (timidity) and the sight of opportunity (boldness) that exist within me prompt me to make such a decision. I did it without hesitation, no matter who objected to it was invalid, I persevered. ”
2
The key to the development of enterprises lies in talents. "To say that the most spent money and energy is still in the construction of the talent team, in this regard we have not relaxed, slackened." Ye Sunde said with deep feelings. "With the continuous development of the business, what to do if there is not enough manpower at this time." I started looking among my classmates and alumni to see if there were any talents in this area. Through contact, there are really several top talents, and these people have become the cornerstone of the company's development and promotion. ”
In terms of talent management, the most important thing for talents is to know how to share, Anderson believes that the core of building a team is sharing, benefit sharing, honor sharing, etc. "At that time, I didn't know what performance pay, incentives, etc., and according to my inner thoughts, 'I will give you what you want'." This is my earliest concept of using talent, but also from the heart, I will give you what you want, so that they will work hard for the company. So at that time, their income was much higher than other companies, eating in the company, there were red envelopes at the end of the year, everyone was very hard, very careful, they all took the company's affairs as their own business, no one cared, no one would have half a complaint about the intensity of work hours. Their families and company employees are like family. ”
Ye Sunde's "What you want I give you" eight-character mantra contains the profound meaning of his management secrets. He explains: "Why do I think so and why do I do it? Performance management is not so simple to do, even if you spend more money to give you a lot of things, if you can not be combined with the actual situation of the company, you can get a bunch of paper. In the absence of a better way, we can only give the most primitive person what he wants (including salary, benefits, accommodation, etc.) according to his inner needs. And people want different things at different stages, and talents at different levels want different things, so they must give him different things according to the needs of different people at different stages. But there is no standard for what to give and how much to give reasonable, and it is not possible to give without a measure. Thanks to the invoicing system, there is a financial system with data to refer to. Since then, Xiangyun Electromechanical has had a scientific and effective, simple performance method. Employees' income is closely integrated with the fruits of their labor. Everyone tries to do things and treats it as if it were their own. Work efficiency has been greatly improved, and the company's efficiency and employee income have also been greatly increased. ”
In terms of the forging of the wolf spirit, Ye Sunde asked the company's management to give full play to the bloodiness of the wolf, lead and enhance the cohesion, centripetal force and combat effectiveness of the wolf pack; it must be done that the company gives an order, and the head wolf leads, rises up to besiege, and wins the battle. "Around 2000, a variety of competitors emerged. Anxi's industry at that time was dominated by heavy industries such as cement, stone, mining and steel, which were concentrated in several townships, and many townships and towns continued to have opponents. If you stick to the county seat, you can't do it. It is necessary to open the store to the township where the factory is located, in order to ensure the quality of service and to fight back against competitors in time. The early talent pool came into play, and they were sent to three townships. If there is no preliminary preparation, there can be no gathering of talents, and it is impossible to use the talents that exist. At that time, the township could contribute about 100 million yuan of sales and nearly 10 million profits a year, and 'Xiangyun Electromechanical' became famous, and I also dipped its light, followed by a bit of fame. Ye Sunde said proudly, "Most of the company's employees came to Xiangyun from junior high school or high school, and they worked for more than ten years and twenty years, and they started a family to buy a house and buy a car in Xiangyun to make money." Now the employees who stay behind all have a house and a car, and I am happy for them. ”
Ye Sunde attaches great importance to the construction of corporate culture, and continues to strengthen it from the strategic height of long-term development of enterprises. "I kept going to Xiamen to participate in human resource management related training, at that time I felt a little reasonable, and then I followed their methods to train the company's employees and do human resource management programs (costing 100,000 yuan), and later recruited a human resources expert to guide the company." The project process allows all employees to receive continuous training and lectures. ”
It is worth mentioning that "honest and trustworthy operation, the cornerstone of the evergreen enterprise" is a motto of Ye Sunde, which confirms that he benefits from the secret of "honest management" in development. Confucius said: "A man who has no faith is not in his own way." If people do not pay attention to credit, they will have no foothold in society, and nothing can be done, and the same is true for business operations. Integrity makes Ye Sunde stand out in the fierce competition in the construction market. As early as when starting a business, he took "integrity" as the core business philosophy of the enterprise to grasp, promising to "build a project and spread a piece of integrity word of mouth". Ye Sunde said: "Without integrity as the basis of social harmony, this society will not be stable, the economy will not develop healthily, what about the company's operation and development? Therefore, he organically integrated the integrity management with the sustainable development of the enterprise, advocated the integrity of the operation first, and accelerated the rise of the company with good credit services.
Integrity management is the cornerstone of enterprise development. Ye Sunde often emphasizes that honest management is the social responsibility that enterprises should bear, and it is also a necessary way for enterprises to achieve rapid and sustainable development. Therefore, in the operation of business work, the company pays attention to the integrity of the society, the integrity of the employees, and the integrity as the corporate moral benchmark and business creed, the integrity of the business philosophy runs through every link of the company's management. He not only requires the company to strictly abide by the requirements of national credit construction, but also takes "words must be believed, deeds must be fruitful" as the core value of the enterprise, adheres to the principle of standing in good faith, treating others with sincerity, and developing the industry with sincerity, actively carries forward the traditional virtues of the Chinese nation of sincerity and trustworthiness in all aspects of enterprise development, and takes integrity as the cornerstone to lead the company's continuous development and steady growth of business year by year.
3
Anxi County, known as Qingxi in ancient times, is located in the southeast coast of Fujian Province, in the northwest of the Golden Triangle of Xiamen, Zhang, quan and southern Fujian, and belongs to Quanzhou City. Anxi has a history of thousands of years of tea production, is the "hometown of China's oolong tea (famous tea)", the birthplace of Anxi Tieguanyin, ranked first in China's key tea-producing counties, famous for the tea industry in China, known as "China's tea capital". Anxi is also the "hometown of China's rattan iron craft" and "the world's rattan iron craft capital", handicrafts sell well in more than 50 countries and regions in the world, accounting for 40% of China's similar products trading volume. Since the Song and Yuan dynasties, the Maritime Silk Road of the minnan people, especially the Anxi people, has promoted the progress of that era, from lifestyle to thinking concepts, which have had a profound impact on many countries in the world. In 1985, Anxi was approved by the state as one of the first coastal counties open to the outside world, and is the main ancestral hometown of Taiwan compatriots. As of 00:00 on November 1, 2020, the permanent population of Anxi County was 1003599; in 2020, the GDP of Anxi County was 74.763 billion yuan, an increase of 3.3% year-on-year, and the development trend was gratifying.
Although Anxi belongs to a mountainous county, it is not far from the seaside, and it is only tens of kilometers from Anxi County to Xiamen and Quanzhou, and it can be reached on foot for one day. Therefore, the region has always been a part of southern Fujian, and the culture is also inseparable from the culture of southern Fujian, in a sense, the character of The Anxi people is also the character of the southern Fujian people, but there are also unique places. The Anxi people who dare to break through dare to leave their hometown penniless to bid farewell to their fathers and mothers, go to Shenzhen, go to Beijing, open tea shops or do business throughout the country, and more float across the sea to Nanyang. Anxi people are afraid of poverty in their bones, afraid of staying at home and being said to be lazy, and once they come out and don't mix with people, they don't dare to return to their hometown to worship their fathers and mothers.
"In the summer of 1963, I was born in a poor family in Anxi County, and everyone's life was not good at that time, so why are you poor and destitute? The families in our production team either work in state-owned enterprises, or are cadres of the brigade or production team, or have overseas Chinese backgrounds. There are only one or two families without any background, we are one of the families, my father should be a 'science and engineering man' by the current standards, not flexible, only with a kind heart and endless strength to bury his head and work hard, my mother constantly complained, there is no way. At that time, the social background and the hard work, hardship, and kindness of my parents made me inevitably kind, diligent and brave to accept challenges. "Ye Sunde is a typical Anxi entrepreneur.
"Good people often start to show timidity in life, and I am just as timid. When I was a child, I was afraid of the dark, and at that time there was no electricity, and I used firewood for cooking and kerosene lamps for lighting. At night it was pitch black in our big house. My only recourse was to follow my father's ass until I grew up and didn't know how old I was. Ye Sun de understood that "timidity can be kind", and compared with "boldness", he is more pleased that he is a timid person. He believes that timidity can maintain a "pure, transparent and kind heart." It is precisely because of his timidity that he naturally "always maintains a sense of crisis" in the process of doing business, which is one of the reasons why his "risk control awareness is stronger than others" and that entrepreneurship never fails.
It is worth mentioning that along the way of poverty and hardship, Ye Sunde knows the difficulty of life, and while developing his career with personal diligence, he has also been committed to another road - charity. "Poor do not forget to follow, rich do not forget this" is Ye Sunde has always been adhering to the life creed. When his company achieves good results, he thinks of those who have helped them and thinks of giving back to the society. Over the years, Ye Sun De has helped everyone in need as much as he can. He has donated money and materials to orphanages, homes for the elderly, and even various charities and public welfare organizations, and he can be seen in various social welfare activities. In addition, Ye Sunde has always had the habit of reading newspapers and periodicals, and for many years, whenever he saw in the newspapers that someone was seriously ill but could not afford medical expenses, he would ask his secretary to quietly donate money to the patient's family and silently help the needy.
As an enterprise, Ye Sunde has long gone beyond the traditional concept of taking profit as the only goal, and he fully demonstrates the social responsibility and humanistic feelings of entrepreneurs. Indeed, only enterprises with social responsibility can be recognized by society and can develop sustainably. And a caring entrepreneur is a qualified entrepreneur. Ye Sunde used his own practical actions to hand over the qualified answer sheet of an excellent entrepreneur to the society, and also used his own methods to transmit "positive energy" to the society.
In the interview, Mr. Ye Sunde's far-sightedness, down-to-earth practical spirit, long-term value pursuit, and persistent belief let us appreciate the style of "92 School Entrepreneurs". Ye Sunde summed up why he was able to start a business for 30 years and be undefeated across multiple industries? His secret is - "be yourself", he joked that "to use the most popular words now is 'to be good to yourself, to benefit others, to be happy to everyone'". He said that a person can only do what he can do well, and he can only do what he can do well to have a good future, in addition to other people's things are uncontrollable. In addition, Ye Sunde also has "altruistic thinking", he said, "The more a person thinks about how to make money, the more he can't make money, but there are many successful people in the world." Because all successful people have a gene in their minds, that is, 'altruism', this mysterious power, so that a person can continue to attract wealth. To sum up, Ye Sunde's idea is from the perspective of altruism, from the perspective of benefiting customers, to achieve the ultimate and extraordinary, and to achieve others to achieve today's self. His entrepreneurial spirit, as well as his spirit of pursuit and exploration, infects everyone around him, and his entrepreneurial road has a certain enlightenment for young people who are confused on the road of entrepreneurship.
Time has entered the "2021" moment, in the context of the new era, in the new development of the Republic of Real Estate, we look forward to Ye Sunde and "Fu Rent" to continue to write a more brilliant and magnificent chapter...