It's time to come, or it's coming.
Like "Avatar" in March, "The Lord of the Rings" was officially announced three days before the release.
The difference is that the former is really suddenly parachuted, and the latter is already moving.
On March 12, following the boom in the re-release of "Avatar", the news of the re-release of "The Lord of the Rings" went viral on the Internet.
Warner Bros. responded quickly, issuing promotional posters confirming that the three films in the series would all be remade and released in 4K.
Soon after the news of this Hi Dapu Ben, there were many reports that the final date of the trilogy was determined.
Lord of the Rings 1: The Messenger of the Rings, released on April 9;
The Lord of the Rings 2: The Two Towers, released on April 16;
The Lord of the Rings 3: The King is Invincible, released on April 23.
One a week, it fills the "strong film window period" between the Qingming file and the May 1st file.
Whether it is for fans or the market, this is super good news with hundreds of benefits and no disadvantages.
But the so-called happy and sad, just when a large wave of fans are excitedly preparing to buy tickets, they have not waited for the theater schedule.
Time seems to be back to the eve of the "Avengers 4" pre-sale, constantly refreshing the theater schedule, and the little heart trembles unconsciously.
On April 1, April Fool's Day, news of the withdrawal of The Lord of the Rings began to spread.
Since many domestic films, including "King Kong Chuan", are also being re-screened at the same time, some netizens doubt whether they are specifically to make way for domestic films and withdraw the files.
On April 9, the major platforms did not have ticket information for "The Lord of the Rings", and the real hammer could not be released on this day.
Some people are more rational, pointing out that people do not have an official announcement period at all, ah, where is the withdrawal of the file?
Indeed, after Warner Bros. announced the re-screening on March 12, the official media turned to promoting other films such as "Godzilla vs King Kong" and did not mention "The Lord of the Rings" at all.
It is said that the news that began on April 9 is actually the gossip that came out of some big v, and it was spreading, and somehow it became a fixed file.
Maybe Warner does want the April 9 slot, but the re-release, like the release of the new film, will have to do a lot of preparatory work. Like the re-release of "Avatar" was announced a few days ago, it may be that the film side did not expect to be able to get all the pre-screening work so quickly, thinking that this film does not need to be publicized, there is a good schedule do not miss, immediately announced the release, the poster is too late to do new.
"The Lord of the Rings" has three movies to be put together, and the preparation work is naturally more, so the film side has been waiting, in case the official announcement period is withdrawn, it will be really embarrassing.
Sure enough, April 9 was really too late, fortunately Warner did not officially announce the schedule, otherwise it would really look like it was forcibly removed.
"King Kong Chuan" and other domestic films re-screening are of a cultural nature, and it has nothing to do with the market situation, "The Lord of the Rings" is not there, the impact is not large, "give way" some words are unfounded, not very trustworthy.
Failure to be released on April 9 is most likely that the procedures are not done, and now that everything is ready, Warner will not immediately announce it.
The first screening is April 16.
The second part will be screened on April 23.
The prepared poster can finally be sent out.
The day before the official announcement, Zhang Zifeng starred, the original april 16 release of "Goodbye, Teenager" withdrew, it is estimated that some people will definitely feel that the film side knows that "The Lord of the Rings" is coming, so they choose to avoid.
There is indeed this possibility, and the choice of the original schedule must be to promote it in conjunction with "My Sister". But the popularity of "My Sister" has dropped somewhat quickly, and then there is "The Lord of the Rings" grabbing the heat, which is very different from the expectations of the film.
But there is also another possibility of simpler purity.
That is, the preparation before the release of the film was not done well, "Young You" is that the production progress can not catch up, due to "technical reasons" withdrawn, "Goodbye, Teenager" The film side wants to borrow the gimmick starring Zhang Zifeng to create a topic, but unfortunately it is not catching up with the progress, and can only give up.
Sometimes it's really just a matter of schedule, and you don't have to think too much about the reasons behind it every time.
Of course, the third "Invincible King" has not yet been finalized, which is not due to the progress, but the market considerations.
If it is released on April 30 according to the rhythm of the original weekly film, it will enter the May Day file.
However, the May 1st file is too crowded, for the time being, there are 9 domestic films with first-line stars to stay behind, even if there are one or two withdrawals after the file, if you squeeze in hard, not to mention the impact on the domestic film, its own box office will definitely be affected, rather than both lose, it is better to wait for the May 1st file after the boom.
After all, the more cold small slot is more suitable for re-screening movies.
The "Lord of the Rings" trilogy has been selected into the Douban Top 250 and Imdbtop250 lists, which is the existence of all magic movies.
The status of film history is not lost to "Avatar", and this re-release box office may not be willing to bow to the wind.
Perhaps, this is one of the components of the total box office of 70 billion for the whole year.