Text/Yangcheng Evening News all-media reporter Ouyang Zhiqiang
Photo/Shunxuan
"Catch up, wind and water rise", Shunde people like to say this sentence when they eat raw fish, in fact, it has a big future, which means that everything is prosperous and prosperous. It can be said that in Shunde, behind each dish there is a deep cultural atmosphere, carrying the people's vision and yearning for a better life in Lingnan Water Town, and has become a unique cultural symbol of Shunde.
As we all know, Cantonese cuisine is one of the four traditional cuisines in China and is famous at home and abroad. Shunde is an important birthplace of Cantonese cuisine, the hometown of Chinese chefs, the famous city of Chinese cuisine, and in 2014, it was rated as the "World Capital of Gastronomy" by the United Nations, and there are only eight cities in the world and only four in China.
"In the next five years, Shunde will concentrate on creating a city super IP of 'Global Food Capital', promote the taste of Shunde's flagship store to enter first-tier cities, combine online and offline, attract traffic, build brands, and enhance the city's communication and influence." At the 14th Congress of the Communist Party of China in Shunde District of Foshan City held on October 28-29, Liu Zhiyong, member of the Standing Committee of the Foshan Municipal Party Committee and secretary of the Shunde District Party Committee, mentioned that Shunde is a good place with colorful culture and profound heritage, and it is necessary to make good use of characteristic cultural narratives and make good use of urban IP marketing.
Not only in the food culture, Shunde will also deeply explore the value of traditional culture, vigorously implement the urban marketing strategy, and shape the city business cards such as Kung Fu Town, Cantonese Opera Town, Dragon Boat Town, Millennium Flower Town, etc., so as to make the city logo clearer and more attractive, highlighting the charm of the city.
Since ancient times, the literary style has flourished
Shunde county began in the Ming Dynasty in 1452, has a history of nearly 570 years, since then, in the imperial examination, from the Guangdong Pearl River Delta region of Wenwu Zhuangyuan, Shunde has the largest number, there are Wenzhuangyuan Huang Shijun, Liang Yaoshu, Wuzhuangyuan Zhu Kezhen.
It can be seen from this that in ancient Times, Shunde had outstanding achievements in the imperial examination and a very prosperous literary style. It can be said that Shunde is the cradle of many historical celebrities and talents. In addition to the Yuanyuan, Shunde produced hundreds of jinshi from the Northern Song Dynasty to the end of the Qing Dynasty, and also gave birth to Li Jian, who was the best poet and painter in the Qing Dynasty, and Jie Su Renshan, a painter in the painting world, as well as international martial arts superstar Bruce Lee and other outstanding figures.
It is worth mentioning that in order to educate children in Shunde, Shunde Chen Cunren District Shizi used relatively simple and easy to understand sentences to write the Classic Work of Chinese Enlightenment Education, "Three Character Classic", which has been passed down for hundreds of years, affecting generations of children and young people in China, and now you can still hear such aloud reading in various teaching houses in Shunde.
And in Shunde Beijiao Town Bijiang Village, a thousand-year-old village, talented, since ancient qing cultivation rain reading, long vein, known as "Wenxiang Yaji", is a rich village in Lingnan. As early as 2005, Bijiang was rated as a famous historical and cultural village in China.
According to the "Shunde County Chronicle", from the establishment of the county in the third year of the Ming Dynasty to the middle of the Qing Dynasty, bijiang had 26 jinshi and more than 100 zhongju shizi. These men devoted themselves to the construction of ancestral halls and mansion gardens, and the Shunde County Chronicle has a record of "the ancestral hall is the most important, the ancestral hall to the 20th and 30th districts, its grandeur, cost hundreds of gold, and Mo Sheng in bijiang".
One side of the water and soil to support the other side, Shunde people uphold the spirit of water, since the ancient people flourished, profound cultural heritage. It is one of the birthplaces of Cantonese opera and Cantonese opera, and the famous Cantonese opera performance artists Qianliju, Bai Jurong, Xue Juexian, Ma Shizeng, etc. are all from Shunde, and in 2007 Shunde was rated as "the hometown of Chinese quyi" by the National Quyi Association.
In addition, Shunde also has Qinghui Garden, Bijiang Golden Tower, Xishan Temple, Fengjian Water Town and other historical sites listed in the "Four Famous Gardens of Lingnan", all of which are outstanding representatives of ancient Lingnan architectural culture, all of which show the exquisite craftsmanship and dexterity of the ancestors.
Shunde is famous for its cuisine
Looking at the history, the ten major town streets in Shunde have their own characteristics. Among them, Chen Village has been a bustling place where merchants gather since ancient times, restaurants, seafood streets, gold shops, silver shops, and medicine shops constitute a prosperous commercial belt, and Chen Village in the Qing Dynasty is called "the four famous towns in Guangdong" together with Guangzhou, Foshan and Dongguan Shilong.
As an important shipping and trade hub of the East, West and Beijiang rivers of the Pearl River system, Chen Cun transports hundreds of grain boats from Panyu, Shiqiao and other areas every day to transport a large amount of rice, and from here to Guangzhou, Foshan, Macao, Hong Kong and other places. Due to the huge amount of rice hoarded and transferred, the price of rice in Chencun has an important impact on the price of rice in Guangzhou and even the whole province, so it has also been named "Chencun Gubu".
Good water and good rice breed special cuisine. On the basis of a prosperous economy, Shunde people's pursuit of food can be described as sparing no effort. As early as the Qing Dynasty, people outside the province of Guangdong were called "the hometown of Shunde milk honey, the food of speech, Guangzhou is exquisite"; and in recent times, the saying of "eating in Guangzhou, cooking out of Fengcheng (Daliang)" has been widely recognized by the outside world, and restaurants in Guangzhou, Hong Kong, Macao and overseas Cantonese settlements are more happy to hire Shunde chefs to attract "Fengcheng famous chefs".
Shunde's food culture has a long history and is famous all over the world. Folk are known as "food in Guangzhou, cooking out of Fengcheng" saying, CCTV column "China on the tip of the tongue" favors Shunde, specially produced a "Taste of Shunde" documentary for it. "Taste of Shunde" said: "Where there are Shunde people, there is the best taste."
It is worth mentioning that Shunde's gastronomic industry is developed, the gastronomic culture is deeply accumulated, and the chef group is highly skilled. There are many famous dishes in Shunde, with a total of more than 100 famous dishes in Shunde and diamond famous dishes in Guangdong, and 11 kinds of local famous snacks have been selected as "Chinese Famous Snacks".
At present, there are 36 "Chinese famous restaurants" in the whole district, 21 famous diamond stores in Guangdong, 50 food demonstration stores in Shunde, the world's capital of gastronomy, and 50 famous restaurants in Shunde. Shunde has 43 "Chinese Cooking Masters", 27 "Chinese Cooking Masters" and 20 "Famous Chefs of Diamond Food in Guangdong".
Shunde cuisine is also loved by many celebrities, and in recent years, even many Hong Kong celebrities have moved to Shunde. Du Li, a coach of the national rifle shooting team and Olympic champion who trained in Guangzhou, was impressed by Shunde's cuisine. She said: "We all like to eat Shunde food in Guangdong, and we feel that every time we go to Shunde, we have not eaten enough. Sometimes I would find some Shunde dishes in Beijing, but I never had the local taste of Shunde. ”
At this year's Party Congress, Liu Zhiyong, member of the Standing Committee of the Foshan Municipal Party Committee and secretary of the Shunde District PARTY Committee, made a report to the conference that in the next five years, Shunde will deeply explore the value of traditional culture, vigorously implement the urban marketing strategy, concentrate on creating the "Global Gastronomy Capital" as a super IP of the city, promote the flagship store of Shunde to enter the first-tier cities, combine online and offline, attract traffic, tree brand, and enhance the city's communication power and influence.
Build a cultural city in the Greater Bay Area
According to reports, today in Shunde, the cultural and sports undertakings are more vigorously developed. The public cultural service network is becoming more and more perfect, the new library in Shunde District is put into use, the main civil engineering project of the district museum is completed, the "cinema at the doorstep" and "the library at the doorstep" projects go deep into the village; the Shunde Jun'an Women's Basketball Team, the Shunde Choir, the Shunde Little Golden Wind Art Troupe and other mass amateur cultural and sports teams have won the championship in major international and domestic competitions for many times.
In addition, the traditional dragon boat race, Cantonese opera private partnership bureau and other mass cultural and sports activities have become the unique cultural life of Shunde citizens; with three national intangible cultural heritages such as Xiangyun yarn finishing and dyeing technology, dragon boat rapping, and human dragon dance; le learn from historical relics such as Chen Clan Ancestral Hall, Lunjiao Qianliju Former Residence, Xingtan Mingyuan Bridge and other historical relics and buildings; and carry out the "Golden Phoenix Award" and "Golden Wutong Award" selection activities every two years, and strive to create a social atmosphere of respect for knowledge and talents.
In the outline of the "14th Five-Year Plan" released by Shunde this year, it is mentioned that it is necessary to focus on strengthening shunde's characteristic food, kung fu, and Lingnan water town cultural brands, and build Shunde into a cultural city in the Guangdong-Hong Kong-Macao Greater Bay Area. Among them, in terms of strengthening "Chinese Lingnan culture". It will activate Lingnan cultural genes such as Shunde water towns, opera, martial arts, ancient construction, and traditional skills, promote the prosperity and development of intangible cultural heritage such as dragon boats, dragon boat raps, human dragon dances, eight-tone gongs and drums, xiangyun yarn, Cantonese embroidery (Guang embroidery), Daliang fish lamp making technology, double skin milk making technology, etc., establish a representative list system of intangible cultural heritage, create an intangible cultural heritage experience base, and cultivate a new generation of inheritors. Polishing the business card of "World Capital of Gastronomy", we will create a number of characteristic Cantonese food agglomeration blocks such as Shunde Town, Desheng River And One River Food Agglomeration Area, Qinghui Garden-Huagaili Area Food Agglomeration Area, Beijiao Bijiang Jinlou Food Agglomeration Area, Tanzhou Convention and Exhibition Center Food Agglomeration Area, etc. Excavate the origin of Shunde's food culture, do special banquets such as fine flower banquets, baiwei fish banquets, dragon boat banquets, etc., and guide the development of local cuisine in cultural ancient villages and water villages.
In addition, to build a "world kung fu city". Expand the brand influence of Bruce Lee's hometown and Shunde Yongchun Fist, and build Shunde into the most kung fu tourism and leisure destination and kung fu research base in the Guangdong-Hong Kong-Macao Greater Bay Area; and build a "Lingnan City of Culture and Expo". Using local historical and cultural resources such as food, traditional folklore, and folk collections, we will create a number of theme museums with local characteristics of Shunde to display the history of Shunde from multiple angles; and enhance the brand connotation of industrial tourism represented by the "industrial origin". Through the "industry + tourism" development model, we will further enhance the image of "Made in Shunde, Proud of China".
At this year's party congress, Liu Zhiyong, member of the Standing Committee of the Foshan Municipal Party Committee and secretary of the Shunde District Party Committee, said that in the next five years, it is necessary to make good use of Shunde's characteristic cultural resources and create a city business card to highlight the charm of the city. Shape city business cards such as Kung Fu Town, Cantonese Opera Town, Dragon Boat Town, Millennium Flower Town, etc., so that the city logo is clearer and more attractive. Support the construction of the second phase of the Happy Coast Theme Park, upgrade a number of major cultural facilities, activate a number of historical and cultural blocks, create a number of urban cultural landscapes, polish a number of urban cultural brands, create a number of local literary and artistic masterpieces, further conserve cultural heritage, and enhance cultural self-confidence.
Source | Yangcheng Evening News Yangcheng Pie
Editor-in-charge | He Quansheng