On the afternoon of November 3rd, the activity of "Kuaishou E-commerce Hundred Cities wind-making action" co-sponsored by Kuaishou E-commerce and Jilin Youxin Network Media Co., Ltd. kicked off in Changchun, and nearly 400 anchors and media came to the scene.
So, what is a big deal, and what to do?
Originally, Kuaishou e-commerce has three major strategies this year, engaging in trust e-commerce, branding, and service providers, in less than three months, more than 400 service providers settled in Kuaishou e-commerce, and served more than 15% of the merchants in the Kuaishou ecosystem. With the assistance of service providers, the number of merchants with GMV exceeding 500,000 in the first month increased by 1,000% year-on-year; at the same time, the number of merchants with GMV exceeding 500,000 in August increased by nearly 300% year-on-year, the number of merchants with GMV exceeding 1 million increased by more than 300% year-on-year, and the number of merchants that grew to 10 million increased by more than 200% year-on-year.
At the event site, in addition to the traders in Jilin Province appeared Uxin, high thinking sharing, Kuaishou's head anchor, brand, sharing their successful experience, as well as magnetic Taurus to make marketing more warm professional delivery skills.
Jilin Province is the core base of Kuaishou e-commerce, in the past three years, during the period of Kuaishou e-commerce traffic dividend, Jilin Province has seized the opportunity of traffic dividend and achieved a breakthrough development of e-commerce. Judging from the data, Jilin Province, regardless of the number of anchors or the scale of GMV, is at the forefront of the country in Kuaishou.
So when the traffic dividend is no longer there this year, where does the anchor go and how to enhance the local e-commerce ecology, so the Hundred Cities Wind Creation Plan is born. Xiao Jiesi, head of operations in North China of Kuaishou E-commerce, introduced the original intention of changchun: that is, the Hundred Cities Wind Creation Plan will bring more local excellent anchors and top live broadcast traders to share what needs to be done for a live broadcast, how to make the live gmv climb higher and bring more goods out.
Many professional service providers have emerged in Jilin Province, which are allowing brands, merchants and anchors in Jilin Province to have more certain growth and definite revenue. Xiao Jiesi introduced that jilin youxin, a high-quality local enterprise, has incubated many live broadcast operation traders, creating more jobs for the society and cultivating more professional talents. In order to make the operation service of the service provider more standardized, the Kuaishou certified trader service model was also born, which standardized the entire market and standardized the ability standards of the trader, and introduced the examination certification standards for live operation traders: beginner, intermediate, and advanced. I hope to help anchors, help businesses, brands, select excellent operations, and help anchors improve traders who break through their own bottlenecks.
At the event, kuaishou e-commerce Jilin Province's first batch of officially certified traders: Jilin Uxin's high thinking explained from four aspects how to empower live broadcasting in the process and empower the anchor team. Through a case study, Gao Thinking made everyone realize the upgrade of traders to empower people, goods and fields.
At the event site, Ren Lili, the operation manager of the Outstanding Representative Individual Anchor Gathering Building in Jilin Province, introduced how to successfully retrograde under the operation of Jilin Youxin; the very professional He Xiaoying team in Jilin Province, the team of King Kong Excellent Product, and how the individual anchors at the practical level should operate, also made a detailed introduction at the event site. As a one-stop e-commerce marketing platform, "Magnetic Golden Bull" and Kuaishou e-commerce work together to make the growth of brands and talents in the ecosystem simpler, more efficient and lasting. How to achieve effective drainage in the practical stage, Ran Xu of the Kuaishou Magnetic Golden Bull Center is calling for professional things to be served by professional traders, and Jilin Uxin is trustworthy.
This event provided many valuable live broadcast operation services for anchors, which not only benefited the brand side, merchants and anchors, but also promoted new economic impetus through the new model of live broadcasting and realized the transformation and development of traditional enterprises.