Teacher He Xin Profile

Teacher He Xin Profile

Former Dean of Marketing College of Country Garden Group

Wanda Group former Vice President of Teaching of Wanda College

Former Chief Learning Officer, Ping An University

Former Group Training Director of China Resources Land

Former lecturer at Carrefour China

Ø Book 1, "Redefining Training: Dancing with The Training System and Talent Strategy", reprinted three times, 2018 HUMAN RESOURCEs Bestseller;

Ø Book 2, "Talent Strategy: Talent Strategic Planning, Echelon, Inventory and Activation", the first in the sales list of Jingdong management, the first in the sales list of new books in the management category, and the good book of Treasury China in 2020.

Ø 2018 gold medal author of Chinese Resources (Renmin University Book and Newspaper Center), columnist of Training and Human Resources magazines (more than 60 special articles).

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Work practice: 18 years of experience in the world's top 500 companies, continuous work in 5 of the world's top 500 enterprises, responsible for the strategic management of talents and organizational operations of many enterprises, and served as a business partner, deputy general manager of business regions and general manager of functional departments of top 500 companies. Everything is based on business to solve problems,

On the basis of adhering to the idea that training should be "useful", we are committed to the customized operation, professional survival and project-based operation of the organization, and create an organizational operation model of "talent development + problem solving" with two wings. At present, he is a visiting professor in many business schools and president classes, and has been employed by many real estate, cultural and technology companies as special advisers to the chairman.

Professional research: Visiting professor of Cambridge University, North Kyushu University, Tunghai University, emba of CUHK (Lingnan), cho class and president class of Peking University, Tsinghua University, Tongji, Wuhan University, And Zhongda Times Chinese Businessmen, visiting professor of Shenzhen University School of Management MBA entrepreneurship mentor, ZTE top maker tutor, visiting professor of Shenzhen State-owned Assets Training Center, special tutor of Shenzhen Small and Medium Enterprise Service Agency, distinguished professor of Shenzhen Nanshan District Party Committee, and tutor of the finals of "China Lecturer". 2018 gold medal columnist of the Renmin University Newspaper and Periodical Center, columnist of Training and Human Resources magazines (more than 60 special articles published).

The translator of "Efficient Learning in The Organization: How to Transform Learning Achievements into Work Performance" has published "Redefining Training: Let the Training System Dance with Talent Strategy", "Talent Strategy: Talent Strategic Planning, Echelon, Inventory and Activation", and will soon publish books such as "Talent Management in the Age of Digital Intelligence" and "Human Capital Appreciation Management Practice".

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ü Practice: The teaching content is deeply combined with the lecturer's own senior management practice in 5 fortune-500 companies, all of which are dry goods;

ü Vivid: vivid image, answer questions, mainly cases and interactions, refuse theoretical preaching, and the atmosphere is relaxed and active;

ü Vision: Integrating a number of top 500 management horizons, it has strong reference significance, and can discuss the environment and replication elements on the spot.

Island

Ø 1. Talent Strategy: Talent Strategy Planning and Implementation (Copyright Course, selected for Peking University President Class, Tsinghua Cho Class Course, the book "Talent Strategy" won the first place in the Jingdong Management Sales List, the First Place in the Sales List of New Books in the Management Category, and the Good Book of Treasury China in 2020)

Ø 2. Redefinition training: Construction of business-based training system (selected for gold medal enterprise courses such as The Great Times Chinese Merchant Director Class, Guanghua Management Institute, and China Mobile, and "Redefinition Training" was a bestseller for human resources in 2018, republished three times)

Ø 3. Talent Tipping Point: Key Business and Management Talent Training Strategy (Selected into Guanghua Management College Manager Class, Excellent Courses of Many Institutions)

Ø 4. Talent Inventory and Practical Strategies for the Development of High-potential Talents (Selected for the Manager Class of Guanghua Management College, Excellent Practical Courses of Many Institutions)

Ø 5. Top-level design: construction and operation of enterprise universities (can also be used as consulting projects, detailed understanding of the whole process of enterprise university construction and trading, 5 top 500 enterprise university trading experience)

Ø 6. Strain and Innovation: From Strategy Decoding to Performance Landing (Annual Strategic Decoding and Performance Landing Courses for Many Central Enterprises, State-Owned Enterprises and Private Enterprises)

Ø 7, non-human: how to make business managers more powerful (nearly a thousand enterprise internal training courses, comprehensive access to managers personnel management. According to the specific needs of enterprise talents to "select and retain", explain the focus topics such as "Manager's Performance Interview and Counseling Skills Practice" and "Let Business Managers and Backbones Become Excellent Interviewers")

Ø 8, the strongest backbone: manager leadership all-round improvement (nearly a thousand enterprise internal training courses, through the manager's multi-dimensional management ability)

Ø 9. Hand in hand: cross-departmental communication and collaborative improvement (nearly 1,000 enterprise internal training courses, based on the collaborative pain points of the enterprise department)

Ø 10. Collaborative symbiosis: the way of collaborative symbiosis between hr and business units (many works published in core journals such as Renmin University and case studies, and learning courses for many enterprise human resources teams)

Ø 11. Review - Transforming experience into productivity (combining excellent review and trading experience of Huawei, Lenovo, Wanda and other enterprises, and a number of banking, real estate, and technology companies to discuss practical courses)

Ø 12, like a body arm: to build an iron army of business execution (nearly a thousand enterprise internal training courses, a number of business schools online courses)

Ø Part of the actual combat experience

Ø Created the Country Garden Marketing Mont (Peak) Talent Strategy System: During the period when he was the dean of Country Garden Marketing College, according to the global layout of Country Garden's marketing key business talents, he single-handedly created a talent training system with m(manager), o(oversea), n(neo) and t (talent) as the core, and the four types of talents were set to the double indicators of "column rate + problem solving number", which became the key driving force for the company's talent incubation. Cultivate 1500 overseas sales elites (return rate less than 15%) and 500 project marketing traders (pass rate of 95%) every year, and through the creation of the "Academy Online" system,

Support the annual training of more than 10,000 newcomers to the circle class (coverage rate of 100%); through the "Sales Elite Club", promote 800 top sales to replicate successful experiences within the company and enhance the sense of belonging and honor.

Taking the "15 days backwards in the opening" as the standardized node, the "combination of combat training" system is built in the training of traders in various regions and traders, and the new project traders (the second echelon) are trained through the opening of actual combat, and then the field operations of the project (the first echelon) are returned, and the learning system of "learning war from war" is creatively created. The mont talent training system is closely related to the business, and all the results are landed in the "quantity + quality" of the talent supply chain, which strongly supports the talent supply chain plan of Country Garden Marketing.

Ø Construction of Wanda executive "immersion" growth system: During the period of teaching vice president of Wanda College, according to the current situation of Wanda commercial real estate executive turnover rate, poor sense of corporate belonging, simple and rough management, a series of executive "immersion teaching" training systems were carefully planned and implemented. Including the "Wanda Way" dialogue course with the goal of improving the integration of executives, the "Wanda Execution" course with the goal of improving the executive execution, the "Case Movie Lesson" with the goal of restoring key business scenarios, the "Peak Showdown" with the goal of business difficulties confrontation, and the "Management Music Lesson" with the goal of breaking through the spiritual barrier; innovatively implemented a series of teaching explorations specifically for executives, and developed the "Survival Treasure Book" online course, which was highly praised by more than 95% of the newly hired and in-service executives in commercial real estate. It has also made Wanda Academy a veritable executive training engine and widely praised in the industry.

Ø Established the professional ability construction system of China Resources Land Academy: During the period when he was the training director of China Resources Land and the head of Landmark College, according to the challenge of China Resources Land's 100 billion indicators, there were four major challenges around talent training - high-end talent training (how to effectively cultivate highly educated and high-quality talents, how to improve the survival rate of airborne executives), accelerated talent training (how to cooperate with the progress of attacking cities and strategically, and cultivate project management related talents at high speed), and practical talent training (how to combine combat training" means, Rapid training of talents in practice), diversified talent training (in the face of the group's "diversification of real estate centers", how to make existing talents have diversified combat capabilities), and completely established a professional talent training system of China Resources Land.

With the "Senior Professional Training Class" as the center, we will promote the cultivation of professional talents and problem-solving action learning in the four key business sectors of "design, engineering, marketing and property management"; take the "Landmark 80 Class" as the starting point to quickly cultivate the backbone of the Young Zhuang faction and project traders; and focus on the "Excellent Manager" project to vigorously cultivate high-end talents and new management cadres. Solve 12 strategic business problems in the four major lines every year, report to the board of directors of the group, train 210 project traders (pass rate of 85%), all training projects are pragmatic, landing, close to the business, in line with the business-driven organizational characteristics.

Ø Created the pyramid service and brand building system of Junyu Property in "service quality + brand": to help service enterprises build a service quality and brand-based construction system, define the 4 major roles of all management personnel (master, mentor, trainer and team), and combine a set of bi manual standard course library, so that the coverage rate of training participants reaches 90%, with training to promote service quality and brand improvement. Successfully planned the "Property Master Manual", integrated standard management ledger, Kanban management, operation management and other multi-party content, so that the entire training and operation behavior of the enterprise became "fool-like", and was smoothly implemented in 8 cities and 85% of the project positions. Promote the improvement of service quality of front-line institutions with service as the mainstay.

Some of the companies that have served (excerpts are listed in no particular order)

cibn Guangdong Media, China Southern Power Grid, ZTE, ICBC Head Office, ICBC AXA, ICBC Hangyuan, Shenzhen Stock Exchange, China Shipping Shenzhen, China Shipping Huizhou, China Overseas South China Region, China Shipping Chongqing, China Shipping Chengdu, China Sea South Communication, China Shipping Guiyang, China Shipping Hainan, China Overseas Property, China Shipping North China, Greenland Group, Shandong Fuhai Group, Sinopharm Consensus Group, Everbright Water Group, Beijing Urban Construction Group, Pearl River Digital, Shenzhen Small and Medium Enterprise Service Agency, Shenzhen Nanshan District Party Committee, Shenzhen Futian Free Trade Zone Group, Shenzhen Special Economic Zone C&D Group, Xiamen Xiangyu Group, Zhuhai Huafa Group, AVIC, AVIC International, Chengdu New Development Zone Group, Chengdu Aircraft Industry Group, Shenzhen Water Affairs Group, Shenzhen Urban Transportation Design Institute, China Mobile Beijing Company, China Telecom Southwest Region, China Construction Eighth Bureau Dongfu Real Estate, China Construction Third Bureau one construction, China Construction Eighth Bureau Southwest Region, Dongfeng Southern Group, Chongqing Cable Group, China Resources Land, China Resources Land Chongqing, China Resources Land Jinan, China Resources Vanguard, Shenzhen Bus Group, Shenzhen Water Affairs Group, Yantian International, Sichuan Jiuzhou Electrical Appliance Group, Langfang Bank, Chongqing Jintai, China Post Consumer Group, Beijing Yizhuang Group, COFCO Land, Shenzhen SEG Shares, Dongfeng Nissan, Kingkey Baina, Eastern Bus, Guangdong Architectural Design Institute, Chengdu Second Construction, Sports Center, China Post Finance, Jintai Real Estate Group, Minmetals Group South China Region, Zhuzong Group, Shenzhen Talent Settlement Group, Shenzhen Da Chan Wan Group, Shenzhen Convention and Exhibition Center, Shenzhen Comprehensive Exchange Design Institute, Konka Group, COFCO Joy City, Chongqing Financial City, Poly Zhejiang Provincial Company , Poly Fujian, Poly Guangdong, Poly Dalian, Jinmao Chongqing, Jinmao Xi'an, Jinmao South China, Jinmao Kunming, OCT Chengdu, OCT Shenzhen, Capital Land, Gaomi Transportation, China Railway Construction, Gemdale Zhejiang Central, Guoren Insurance, Guosen Real Estate, Zhongtian Southwest, China Merchants Guangzhou, Guangzhou Rural Commercial Bank, Shenneng Group, Guangdong Unicom, Shenzhen Gas, Beijing Construction Engineering, CCCC Guangzhou Airlines, Beijing Jingchuang, CCCC Second Aviation Bureau, BOC Financial Services, Qingdao City Investment, Shenzhen Environmental Protection Group, Zhengzhou Real Estate Group, China Merchants Shekou Hangzhou, Zhuhai Zhengfang, Greenland Hong Kong, Shenzhen Construction General Hospital, etc.

Sunac Beijing, Sunac Fujian, Sunac Harbin, Huaqin Communications, Jianye Group, Hengxin Wynn Financial Group, Small Financial Group, Liepin.com, Mingyuan Software, Vanke Printing Commercial Group, Vanke Guiyang, Nanjing Vanke Property, Xinzhong Education, Huarong Liangjiang Group, Yingtang Holding Group, Hunan Shaoshang Group, Yuzhou Real Estate Group, KWG Taifu Group, Dashanlin Pharmaceutical Group, OCT Group, Taihe Group East China, Zhongrui Dingfeng Group, New Pearl Ceramics Group, Guangdong Jinyafu, Wanda Commercial Real Estate, Wanda Business Planning Institute, Jinke Group, Midea Real Estate, Midea Water Heater, Midea HVAC, E-House China, Isjia Group, Noah Holding Group, Longguang Real Estate, Beijing Midtown Alliance, hr Zhixianghui, Shanghai Bole Club, Glance Talent Network, Country Garden Group, Country Garden Forest City, Lujin Real Estate Development Group, Haichang Tourism Group, Hubei Xinda Group, Huateng Pharmaceutical, Maoye Department Store, Carrefour China South, Perfect Daily Necessities Co., Ltd., Fengyi Biotechnology R&D Co., Ltd., Zhangtai Group, Chuanhua Group, Shandong Fuhai Group, Shandong Huaao Dadi Dairy, Shenzhen Yi'an Real Estate, Aoyuan Real Estate Hangzhou, Aoyuan Commercial, Caizi Men's Wear, Libai Group, Guangdong Guangye Group, Qilong Real Estate, Times Real Estate, Guangdong Litong Group, Shanxi Pastoral Group, Shandong Wancheng Group, Guangzhou Grandview Group, Fangzhi Group, R&F Real Estate, Anhui Wanchuang Group, Rongxin Group, Rongxin Jiangsu, Longji Group, KWG Taifu Chongqing, Zhengzhou Yuhua Group, Xingyao Real Estate, Zhejiang Leo Group, Longxin Real Estate, Chain Home Shanghai, Sophia Group, Tongsen Group, Fufeng Real Estate, Litong Real Estate, Zhejiang Lianfa, Huamei Lijia, Yunnan Runcheng, DXN Real Estate, Lancheng Zigong, Lancheng Lanhong, Chuanger Biological, Jinke Guiyang, Midea Real Estate Shenyang, Kaisa Shenzhen, Xincheng Hefei, Sichuan Continental Group, iSoftStone, Suzhou Jingrui, etc.

Tsinghua University Cho Class, Peking University Real Estate President Class, Wuhan University Cho Class, CUHK Times Chinese Business Director Class, Shanghai Jiaotong University, School of Economics and Management of Tongji University, School of Management of Shenzhen University, Southern University of Science and Technology, Shenzhen Capital Market College, Shenzhen State-owned Assets Training Center, Shenzhen Manager College, Shenzhen Legal Training Center, Guangzhou Leading Talents College, Beijing Fengmaniu Real Estate College, Beijing Midtown Alliance, Xinjiang Real Estate Chamber of Commerce, Ningbo Century Alliance, Qingdao Entrepreneurs Association, Hubei Suizhou Entrepreneurs Association, Wenzhou Continuing Education College, Wenzhou Human Resources Training School, Yun xuetang, Peking University Zongheng, Guanghua Empowerment, Qingdao Human Resources Association, Jinan Qizheng Business School, Zhengbao Business School, boss business school, Guangdong University of Posts and Telecommunications, Liuzhou Entrepreneur Association, Nanjing Zhihe, Shengjing President Class, Sichuan State-owned Assets Supervision and Administration Commission, Noah Business School, etc.