Recently, a beauty brand live broadcast room overturned! From the scene of the live broadcast room, the main reason for the rollover event is that the female anchor of the internet celebrity in the live broadcast room complained that the brand spokesperson Liu Yu was not a man or a woman who was not mature. When the Internet celebrity openly mocked Liu Yu in the live broadcast room, the live broadcast room instantly fried the pan, and the heat of the event fermented from the live broadcast room to the outside of the live broadcast room, and quickly fermented on the Internet, causing heated discussion. The anchor who made this inappropriate remark was then blocked by the brand side and the third-party live broadcast company, and it was: immediately fired, never hired! However, from the perspective of others, I think this anchor is not wrong, just expressing his own ideas.
Since the Zhao Wei incident and the Wu Yifan incident, the State Administration of Radio, Film and Television has put forward clear requirements for the "internal entertainment circle" and criticized the "np culture". In the notice of the State Administration of Radio, Film and Television, we can clearly see that we must resolutely eliminate deformed aesthetics such as "np". As a beauty brand, is it not wrong to invite an artist who is neither male nor female as a brand spokesperson? And such an artist who is neither male nor female, is itself the object of the "ban" of the State Administration of Radio, Film and Television, and now it seems that the brand is committing crimes against the wind! And the anchor of the brand's live broadcast room just said what most people want to say, is it wrong?
Now it seems that the rectification of the entertainment industry is not an overnight thing, in addition to prohibiting the recording of idol cultivation programs in variety shows, at the same time, in terms of product endorsement, the relevant phenomena should also be stopped, so that the entire entertainment industry can be truly clean.