There are only a few listed companies in Zhanjiang, especially the main board and the ChiNext board, Guolian Aquatic Products and Guanhao High-tech are operating in Zhanjiang for many years, and Zhanjiang people are familiar with it. But last year, The Happy Home (300997) was successfully listed, and a Happy Home Building was built on Renmin Avenue, a landmark road in Zhanjiang, and its head, Li Xing, could be said to have suddenly broken through among the bosses in Zhanjiang.
How many bosses have struggled all their lives hoping that their companies will have a number on the stock market. At present, the market value of Happy Home is 7 billion yuan, although it is almost half of the peak of 14 billion yuan listed in June, but in the third quarter of 2021, the company achieved revenue of 314 million yuan, an increase of 22.12% year-on-year; the net profit attributable to shareholders of listed companies was 28.1591 million yuan, an increase of 6.3% year-on-year, and the operation was still very stable under the epidemic.
The main business of Happy Home Happy Home Food Group Co., Ltd. is canned fruit and plant protein drinks. The main products are coconut juice, lactic acid bacteria, mango juice, blueberry juice, canned yellow peach, canned oranges, canned bayberry, canned pears, canned assorted fruits, canned Jiubao peaches, canned apricots, canned pineapple, canned quail eggs, canned fish, canned fish, eight treasure porridge. It feels like the products are very rich, but the natives of Zhanjiang rarely see the products of Happy Home in the local supermarkets in Zhanjiang. Take its fist product coconut juice, Zhanjiang eating and New Year's routine relatives are boxes of Hainan coconut brand is not sold at all and did not buy Happy Home. It's really local ginger that's not spicy.
Happy home coconut juice
Its other canned yellow peach was not really filmed in Zhanjiang in the past few years.
It is estimated that the company's main sales channels before the listing are not in Guangdong, and the headquarters is in Zhanjiang after the recent listing, and it is estimated that it has begun to market this side of the market, and its advertisements can often be seen on the market.
Judging from the listing materials, the domestic market sales volume and sales volume of Happy Home from 2017 to 2019 for three consecutive years ranked among the top three in the industry, which is still very indicative of its brand occupying a place in the north.
Many Zhanjiang people only know that the listed enterprises of Happy Home are Zhanjiang, and the main production place of its company is in Hubei and Northeast China, and its sales are mainly based on the northern market.
Is the beverage industry really that profitable?
Huiyuan Juice announced bankruptcy in June this year and Happy Home was listed in the same month, I don't know if Happy Home has a sense of crisis? Huiyuan juice focuses on family decoration, similar to the use scenarios of canned products of Happy Home, and Huiyuan ignores the taste and packaging in order to emphasize the original taste, and is eventually abandoned by consumers.
No matter how many listed companies can be produced in a place, it is still a good thing, after all, many large leading enterprises are still waiting in line on the road to listing.