At the right time for the release of the Winter Olympic dividend, why did the "First Ski Resort in China" withdraw first?
On October 14, according to the information disclosed by the Beijing Equity Exchange, Beijing Imprint Management Consulting Co., Ltd. simultaneously bundled and transferred all the equity of the six companies it held - 15% of the equity of Akagi Xinxueguo Real Estate Development Co., Ltd., 99% of the equity of Zhangjiakou Chongli District Xinxueguo Tourism and Holiday Development Co., Ltd., 99.2857% of the equity of Longhui County Bailong Real Estate Co., Ltd., 100% of the equity of Rizhao Bailong Tianti Tourism Development Co., Ltd., and 100% of the equity of Chicheng County Shuomao Agricultural Planting Co., Ltd. Akagi Shinseko Tourism and Resort Development Co., Ltd. has 99.9672% equity.
Source Beijing Equity Exchange
According to the information, including Akagi Shinseko Real Estate Development Co., Ltd., Zhangjiakou Chongli District Shinseko Tourism and Resort Development Co., Ltd., and Akagi County ShinsekoKu Tourism and Resort Development Co., Ltd., it is the Akagi Shinseko project that claims to be the world's top ski resort.
Chicheng Xinxueguo Tourism and Resort Development Co., Ltd. was established on July 25, 2012, with a registered capital of 610 million yuan and a transfer reserve price of 147.6701514 million yuan. As of May 31, 2021, the main business income of Chicheng County Xinxueguo Tourism and Resort Development Co., Ltd. was 0, the main business profit and net profit were -467,600 yuan, the company's total asset appraisal value was 258.2194 million yuan, and the appraised value of owner's equity was 147.7186 million yuan.
Zhangjiakou Chongli District Xinxueguo Tourism and Resort Development Co., Ltd. was established on October 16, 2012, with a registered capital of 20 million yuan and a transfer reserve price of 17.16859191 million yuan. As of May 31, 2021, Zhangjiakou Chongli District Xinxueguo Tourism and Resort Development Co., Ltd. revenue, main business profit and net profit are 0, the company's total asset appraisal value is 125.2921 million yuan, and the owner's equity is 17.342 million yuan.
Akagi Shinseko Real Estate Development Co., Ltd. was established on June 1, 2017 with a registered capital of 100 million yuan and a transfer reserve price of 686.455301 million yuan. As of May 31, 2021, Akagi Shinseko Real Estate Development Co., Ltd. had zero revenue, a profit loss of 3.546 million yuan and a net profit loss of 3.5461 million yuan. The appraised value of the company's total assets was 126.375 million yuan, and the appraised value of owners' equity was 45.7637 million yuan.
According to the data, the new snow country is located in Zhangjiakou City, Hebei Province, Chicheng County, Chongli County junction, 130km away from Beijing, the project investor and chief planner is Sun Yingui, who was born in 1956 in Xiangxi, Hunan Province, in the early years of "crawling and rolling" experience, business sense of sensitivity and good at event marketing, once through the "Bailong Mineral Kettle", shortlisted for the "first batch of Forbes Magazine Mainland Billionaires List", after which Sun Yingui high-profile into the tourism industry, to build Zhangjiajie Bailong Ladder is well known in the industry.
Sun Yingui's idea to invest in Xinxueguo stemmed from his experience of accompanying his family Chongli skiing in the winter of 2012, seeing that the ski economy drove the continuous development of the urbanization of the small city of Chongli and found new business opportunities. According to reports, from the conditions of meeting the conditions for skiing competitions at the Winter Olympics and improving economic benefits through scientific intervention, it was finally selected to land a mountain peak project at the junction of Chongli and Chicheng Counties, which is the new snow country named after it.
According to public reports, the planning area of Xinxueguo is 96 square kilometers, the first phase of the project investment of 10.9 billion yuan, the project was officially started in April 2014, at the end of 2016, the "New Snow Country Tourism Resort Tourism Master Plan" and "New Snow Country (Chicheng Area) Master Plan" were approved by the government. After the completion of the first phase of the project, the "New Snow Country" ski resort will become the "first ski resort in China" with the only ski track in Beijing that can achieve an 800-meter drop within a length of 3,000 meters.
As we all know, the traditional snow field has a short operating cycle, high maintenance costs of the drawbacks, in order to extend the operating time, reduce maintenance costs, it is reported that in 2013, primary school has not graduated but has a number of invention patents Sun Yingui, rekindled the enthusiasm for research and development, through cooperation with Tsinghua University ceramic technology expert Yang Jinlong, developed a friction coefficient consistent with the real snow "Summer Snow".
According to Sun Yingui, "This artificial snow has the appearance of crystal white, and the physical properties are exactly the same as that of real snow, but in terms of water solubility, oxidation, frost corrosion, and alkali corrosion, artificial snow is zero, and the use cycle can reach hundreds of years or even thousands of years, which is enough for the new snow country ski resort to achieve four-season operation." ”
Photo network
"New Snow Country" is marked by snow, but Sun Yingui's vision of the new snow country is far more than a single ski, in related reports, the project allowed Sun Yingui to invest all the funds and resources, and its ultimate goal is to benchmark Europe and the United States, out of thin air to create a small city around Beijing.
"Our new snow country is not the same as building a snow field in the traditional sense. Although we have the best resources, this is only a part of our city' support, our city; our aircraft may be the most in China's general aviation, more than a hundred aircraft, with helicopters, fixed wings; may be the best plastic surgery location in China, to take advantage of the air and temperature here, just like Switzerland in Europe; will also build the best education base in China, because of such a good climate, so close to Beijing, which loves education, the educational resources here will be very sufficient. It would be a great city. ”
Despite the huge vision, it is presented in reality, in addition to the early pre-sale of the real estate, a number of key supporting facilities of the project seem to be always in the state of "only listening to the sound of the stairs and not seeing people coming down".
Taking the most basic and core supporting facility of the New Snow Country project - the pistes as an example, as early as July 31, 2015, that is, the day that Beijing defeated Almaty to win the right to host the 2022 Winter Olympics, the "800-meter drop alpine ski slopes" in the new snow country officially obtained the certification certificate of the International Snow Federation, becoming the first alpine slide in China to meet the highest international standards for ski competitions.
Nisekoku 800m drop slope schematic source network
According to the plan, the first phase of the "New Snow Country" will open when the snow season comes in 2019, but today, this project, which is said to be built according to the specifications of the Olympic Games and has only a single ski track investment of up to 100 million yuan, has not been officially put into operation.
The super-large gap of the snow track is not the only marketing "killer" of the project, drawing on the eye-catching effect caused by Sun Yingui's previous operation of the Zhangjiajie Bailong Ladder, in March 2018, Fuji-ta Elevator and Xinxue Guojing held a press conference on "Climbing extraordinary and seeing what is not seen" New Snow Country Chuanshan Elevator, Fuji-ta's construction of the Xinxue Guoju Holiday Project's chuanshan elevator will make the elevator rise to a height of 638 meters in a single time, and will break the current Guinness Elevator single-time height of the world record at the time of completion.
According to the previous report of "Micro Chicheng", the new Bailong Ladder Shaft Project was fully completed on October 31, 2018, but today, there is no latest progress in the project.
In addition to the pistes and elevators, including the Chengbo Hotel, which is equipped with three terminal aviation bases and cog trains in the interior of the mountain and has set up an underwater museum, the New Bailong Ladder and other landmark buildings, and the New Snow Country Golden Dome Hotel jointly built by Hong Kong Poetry Building, Tongyuan Design Group and Beijing Yuandao at the top of the slope, there is no latest clear start/completion date.
Niseko Golden Dome Hotel source network
According to the previous description of the project - tourists carrying the new Bailong Ladder Schindler 819 meters drop slope peak, the speed skiing experience slide into the mountain under the light luxury ski resort apartment - Chengbo Hotel; take a short break, taste the Italian Michelin Yi I restaurant food; take the Swiss iceberg train to the New Bailong Ladder, start the speed ski journey again; or stay at the top of the 819-meter drop slope peak of the New Snow Guocheng Star Summit Hotel, as you like, feel at ease.
Today, xinxueguo has been nearly 9 years from its official start, the progress of the project is still hazy, and the focus on the operator, Beijing Imprint Management Consulting Co., Ltd., has long been in trouble.
According to the information, as early as the second half of 2020 before the equity bundle transfer, Beijing Imprint Management Consulting Co., Ltd. successively withdrew from the shareholder sequence of Chicheng Xinxueguo Ski Resort Co., Ltd., Akagi Yingna Hotel Management Co., Ltd., Zhangjiakou Xinxueguo Imprint Education Consulting Co., Ltd., and Zhangjiakou Xinxue Guozhonghe Real Estate Development Co., Ltd.
According to the (2020) Xiang 08 Min Chu No. 24 "First Instance Civil Ruling on the Dispute over the Right of Revocation of Creditors of Tibet Rongrui Investment Co., Ltd. and Zhangjiajie Hongpin Cultural and Creative Co., Ltd.", from December 28, 2020, the 99.97% equity interest in Chicheng County Xinxueguo Tourism and Resort Development Co., Ltd. held by Beijing Imprint Management Consulting Co., Ltd. was frozen for a period of two years.
As for Sun Yingui, the majority shareholder of Beijing Imprint Management Consulting Co., Ltd., in 2020, he was sued successively for the cause of equity transfer disputes and the reasons for loan contract disputes, and according to (2020) Jin 0111 Zhi Hui No. 130, on December 21, 2020, Sun Yingui was restricted from high consumption due to the untrustworthiness of affiliated enterprises.
For the new snow country to be transferred before it can wait to open, veteran skier Cheng Bin (pseudonym) said in an interview with Wen Travel that this result is not surprising. He even bluntly said that such a snow circle "Jia Yueting" project in the Ring Beijing area has long been reduced to a joke in the industry.
From the analysis point of view, the project is in today's predicament, the internal and external reasons are complex, and the location is wrong, which is the primary obstacle to the project's difficult landing and operation.
According to Cheng Bin, if the outdoor ski slopes want to take into account the skiers of all levels of junior high school, the slope of the slope is generally 15 to 38 degrees. However, the ravine where the new snow country is located is narrow and steep, which does not conform to the location logic of the slope. "Coupled with the low altitude of the mountain where the ski slope is located, the temperature in the new snow country area is significantly higher than other snow resorts in Chongli, and even if the ski resort is built in the future, the snow season will be shorter than that of Chongli."
The regional transportation shortcomings are the second major factor in the project's difficulties. Cheng Bin said that because many events of the Winter Olympics will land in Chongli, the Beijing-Zhang high-speed railway is the most convincing representative. In addition to the high-speed railway, Zhangjiakou directly repaired the Jingli Expressway to Chongli City; on the other hand, Chicheng, the area is closed, and the external traffic shortcomings are obvious, until September 2021, the Beijing-Li Expressway Chicheng Branch Line was officially opened to traffic.
In short, the IP blessing of the Winter Olympics has brought about a large number of infrastructure/supporting facilities to land rapidly, so that the development progress of the ice and snow industry in Chongli and other regions around Beijing has shown a huge generation gap. Represented by the new snow country, if the inherent advantages of regional development of ice and snow tourism are not obvious, it is too challenging to change one's life against the sky by virtue of "initiative".
"The high-quality pistes themselves are limited, not to say that if you dig at the foot of the mountain and pad the top of the mountain to reach a slope with a drop of 800 meters, the Winter Olympics can land in a new snow country; including vertical elevators, using the concept of so-called summer snow to create a four-season snow field... Domestic ski enthusiasts have skied through the snow in the south china sea and north, what snow field has not been seen? Will you be intimidated by the naïve thoughts of such laymen? ”
Objectively speaking, as an old tourist who has been famous for building the Zhangjiajie Hundred Dragon Ladder, Sun Yingui's construction of a new snow country may not be completely whimsical, but from his past experience and practical level, the reason why the project is in today's predicament is, in the final analysis, or the strong speculative attributes under the awareness of enclosure.
According to reports, Sun Yingui, who has been involved in many industries, is particularly fond of real estate and has gained a lot in the enclosure movement.
As early as the early 1990s, Huangdao was set aside as an economic and technological development zone, and Qingdao City in Shandong Province invested more than 4 billion yuan in development, but because of the traffic bottleneck, Sun Yingui bought the right to use 3.3 hectares of land for 2 million yuan. Later, Qingdao decided to build an undersea tunnel from the city to Huangdao, and Sun Yingui knew that the land price of Huangdao was about to soar, so he bought another 6.6 hectares of land for 5 million yuan. Because he got a message: China and South Korea are expected to establish diplomatic relations. South Korea and Shandong are across the sea, and if China and South Korea establish diplomatic relations, the land price of Huangdao will jump up. As Sun Yingui expected, the land price on Huangdao soared after the establishment of diplomatic relations between China and South Korea, and the land he bought later rose more than ten times.
But when the same operation method was used in Hainan, where the real estate bubble was flooding, Sun Yingui hit the wall. After emulating the story of "Wantong Four Gentlemen" almost crazy land purchase, in 1993, after a round of crazy speculation, Hainan real estate suddenly collapsed. Sun Yingui not only failed to bring in profits, but also paid millions of dollars in interest every year, and some of the land was forcibly recovered by the government because it was overdue and undeveloped.
Today, nearly 30 years later, a similar plot is repeated in the new snow country in which it operates. Although Sun Yingui learned of the Winter Olympic dividend in advance, and was also fined by the Chicheng County Industrial and Commercial Bureau for playing the Winter Olympics edge ball marketing; but now is different from the past, with the acceleration of the domestic cultural tourism consumption upgrade, "housing and not speculation" as a top-level policy to implement so far, focusing on the consumption logic of the segment of cultural tourism real estate, the market has long been desensitized to the trader's "stupid" out-of-place marketing, and the test of the trader's core operational capabilities is getting bigger and bigger.
Just a few months ago, the Zhangjiakou Municipal Housing and Construction Bureau, the Zhangjiakou Municipal Finance Bureau and other four departments jointly issued the "Notice on Further Accelerating the Improvement of the Long-term Mechanism for Real Estate", one of which said that "newly obtained pre-sale permits shall not be sold below 85% of the filing price", which was called "restriction order".
In view of the background of the introduction of the restriction order, Du Jixin, head of the real estate supervision section of the Zhangjiakou Municipal Housing and Construction Bureau, introduced that at present, taking the main urban area of Zhangjiakou as an example, it has dropped from about 13,000 yuan / square meter at the peak of house prices to an average price of more than 8,000 yuan / square meter. Especially since entering the second half of 2021, there have been a number of real estate projects in and around the main urban area of Zhangjiakou, forced by pressures such as cash flow and sales collection, and have begun to fall below the cost price. At present, the housing prices in the main urban area of Zhangjiakou have dropped by nearly 40% from the peak.
Needless to avoid, with the blessing of the approaching Winter Olympics, the development trend of the domestic ice and snow industry should continue to go high, but represented by several major domestic head ski resort investors, the blood replenishment from the real estate sector is the core supporting the current operation of its ski resorts, which is obviously different from the European and American markets; coupled with the impact of the normalization of epidemic prevention and control, the development of the domestic ski market in the past two years does not seem to be satisfactory.
The adherents still seem to have enough confidence in this situation. Cheng Bin told Wen Travel that the domestic ski industry from the initial reckless stage to today, part of the ski field out of market demand has been poured out in the disorderly expansion, even after the Olympic Games, there should be a round of reshuffle, but this does not mean that the market has a problem, those with enough professionalism, really have core advantages of the players, will still usher in long-term sustainable development.
"Under the call of 300 million people on the ice and snow, it is an indisputable fact that the domestic ski market is still in a long-term upward channel." According to Cheng Bin's observation, the industry trough is inhibited in stages, and retaliatory consumption is unstoppable. Before the outbreak of the epidemic in Shijiazhuang at the end of 2020, many hotels in Chongli were full in the first 2 months, and compared with before the epidemic, the market attention of skiing was rapidly increasing.
"Although the epidemic has caused some negative impacts, because it cannot go abroad, ski consumption has entered the internal cycle, and many young people with consumption strength, including enthusiasts of sports such as diving, have turned to the ski market." In particular, it should be pointed out that, represented by Sunac, more and more indoor ski resorts have landed in a number of head cities, which has greatly accelerated the construction of process specifications and standardized management outputs and industry talent systems, and through professional system training, skiing one-time experience customers have been transformed into 'ski population' who ski for more than 10 days a year, and a large number of migratory bird-type ski population has been cultivated. The twin-engine effect formed by the Winter Olympics will surely promote China to become a real ice and snow industry power. ”
The cover image is derived from the photo network.