Showcasing the project sandbox.
Chengdu Wanda Cultural Tourism City Exhibition Center.
On September 23, in the development of tourism in Chengdu and even Sichuan, it is worth remembering a lot of color - the "Luozi" Dujiangyan City Investment of 55 billion yuan Chengdu Wanda Cultural Tourism City Exhibition Center was officially opened to the public.
This year, Sichuan proposed to "build a world tourist destination centered on Chengdu", as a satellite city of Chengdu's "tourism and leisure vacation", Dujiangyan City is duty-bound to take the construction of this pioneering project as an opportunity to comprehensively optimize and upgrade the tourism industry, accelerate the construction of international tourism cities, and boost the construction of "world tourism destinations" in our province.
Innovative high-end projects attract global attention
The investment of 55 billion yuan in a single cultural tourism project is very rare in the country.
Within the Wanda Group, the Chengdu Wanda Cultural Tourism City project is also known as the "Tianzi No. 1" project. Not only because of the large volume of investment, but also because of its important position in the transformation and development of Wanda.
At the beginning of the year, Wanda Group released the "Fourth Transformation Strategy". In the process of comprehensive transformation, Wanda's entry into the cultural industry has become an important strategic layout for strategic transformation and gradual withdrawal from the real estate field in the past two years.
Prior to the Chengdu Wanda Cultural Tourism City project, Wanda had launched 10 cultural tourism city projects across the country. "Whether it is from the perspective of investment, scale and attention of the group, the Dujiangyan project is undoubtedly the most important one." According to the relevant person in charge of the Chengdu Wanda Cultural Tourism City project, the project display center alone has invested 150 million yuan, which is difficult for other projects to match.
Wang Jianlin, chairman of Wanda Group, said that the Chengdu Wanda Cultural Tourism City project will be designed and built in accordance with the three high standards of world-class, originality and uniqueness, and build the best cultural tourism project in China, becoming a bright business card of Chengdu, and making Chengdu Wanda Cultural Tourism City a cultural, tourism, business and health center in Sichuan and even the whole country.
Wanda has given this "Tianzi No. 1" project built by the group a domineering name - "95 Supreme": with independent intellectual property rights, leading the world's five major formats, integrating the big and taking it as the supreme, while providing nine top supporting facilities.
The five supremes are dazzling: Ice and Snow Supreme - to create a world-class fourth-generation indoor ski resort, four seasons do not melt, the highest vertical drop of 70 meters, 4 different synchronized ski trails, and a large area of snow play; Magic Supreme - the world's first thriller theme park, unique to Wanda, combining dark riding equipment with the mysterious legends of the ancient Shu Kingdom to achieve a fantasy technology experience; Joy Supreme - international large-scale outdoor theme park, the world's first launching wing roller coaster and the world's highest suspension roller coaster, challenging the global dynamic limit; Show Dance Supreme - the world's top large-scale stage show, the international top performing arts masters dedicated to creating, strong Bashu culture, top innovative technology, dreamy and change of high-tech stage, hundreds of global artists to join the performance; Phantom Supreme - the world's top film technology park, the world's first suspension dynamic through-screen roller coaster, combining high technology, film art and the magnificent scenery of Sichuan, bringing an immersive flying experience.
In terms of supporting facilities, it is not only exquisitely crafted, but also gathers global resources - it will support international famous schools, create a golden corridor of transportation, a commercial center of 100,000 square meters, an international medical center, close to the double heritage, a top health park, including a six-star hotel, 2 classic four-star hotel resort hotels and Wanda Cinema, fashion lakeside bar street, etc.
When the Wanda speed meets the Dujiangyan efficiency
On the banks of the Dujiangyan River, the Chengdu Wanda Cultural Tourism City Exhibition Center, with an investment of 150 million yuan, has taken the lead in standing.
From project negotiation to project landing, early preparation for construction, etc., the Chengdu Wanda Cultural Tourism City project has refreshed the "Wanda Speed" again and again. "This is the fierce spark that collided after Wanda speed met dujiangyan efficiency." The relevant person in charge of the Chengdu Wanda Cultural Tourism City project sighed that the unexpected administrative efficiency and government environment of Dujiangyan provided a solid guarantee for the promotion of the project.
The relevant person in charge of the Chengdu Wanda Cultural Tourism City project revealed that Wanda finally chose to settle in Dujiangyan, which was not only touched by the sincerity and style of the People of Dujiangyan, but also favored the superior natural and cultural environment here.
Dujiangyan is located in the western part of the Chengdu Plain on the minjiang river, belongs to the central subtropical monsoon humid climate zone, four distinct seasons, no summer heat, no severe cold in winter, beautiful mountains and clear waters, fresh air, is one of the few cities that have retained the world heritage, picturesque landscapes and pastoral relics. At the same time, as one of the seven satellite cities in Chengdu, Dujiangyan City has undertaken the function of tourism and leisure vacation. The goal positioning of Dujiangyan to build an international tourism city and build a world health and wellness tourism destination is highly consistent with Wanda, and the two complement each other.
In fact, from the beginning of the negotiations, Wanda Group has established a coordination mechanism with the Chengdu Municipal Government and the Dujiangyan Municipal Government, and the Dujiangyan side has set up the "Dujiangyan Wanda Tourism City Project Comprehensive Coordination Office" led by the Municipal Party Committee and the Municipal Government to serve the construction of the project throughout the project.
In the process of promoting the project, in order to avoid the situation of "multiple runs" approval of one department and one official seal of the project party, Dujiangyan City innovation proposed a "menu-style" centralized consultation measure to integrate the forces of relevant departments to carry out parallel approval of the project. However, as long as they receive the notice, they will immediately "carry the official seal" to the office site and approve the project in parallel in the form of conference discussion, centralized handling, and on-site approval, effectively turning the project party into "entering one door and doing everything". It is understood that after the administrative approval process after the "tempering" of the Wanda project, the efficiency has increased by an average of about 40%.
In the early stage of the project, the most difficult thing is undoubtedly the hard bone of "relocation". The Dujiangyan Project Office has dispatched more than 100 cadres who are proficient in policies and have a strong sense of service in the city, and patiently calculate economic and development accounts from door to door. Not once, twice, three times; Don't open the door, just wait outside the door; Listen to the voices of the masses and resolve the grievances of the masses. In only 4 months, the collective land relocation agreement was signed and 99% completed, the land was cleared 90%, and the resettlement of residents was completed simultaneously. "The promotion of major projects has become a touchstone for sharpening party members and cadres." The relevant person in charge of the Dujiangyan Municipal Party Committee commented.
Dynamic and static are suitable for the overall tourism pattern
According to the plan, the Chengdu Wanda Cultural Tourism City project will be fully completed and put into operation on December 30, 2018. "After the completion of the Wanda project, it can be said that the entire Dujiangyan tourism pattern has been revitalized." According to the relevant person in charge of Dujiangyan City, the traditional general appearance of Dujiangyan is simply "six mountains, one water and three fields", which looks like a phoenix with wings spread, and the Binjiang New Area where the Wanda project is located is just located on the "heart".
In order to strive to build an international tourist city, Dujiangyan City has formulated a three-step development strategy to complete the transformation from a single tourist destination to an international tourist city: the first step is to build a tourism distribution center in western Sichuan with the function of a tourist destination in 5 years; The second step is to build a unique and influential Sichuan tourism center in another 5 years; The third step is to continue to use 5 years to build an international tourist city. In accordance with the development ideas of cluster development and cascade development, efforts will be made to build a global tourism development pattern of "one city and two districts" with "Dujiangyan Main City", "Daqingcheng Yanshan Tourism Area" and "Pingba Urban Modern Agricultural Zone" as the group.
Chengdu Wanda Cultural Tourism City is located in Binjiang New Area, the core development of the main city of Dujiangyan City, backed by the Daqingcheng Mountain Tourism Belt, in the middle of Dujiangyan and Qingcheng Mountain Scenic Area, facing the Pingba Urban Modern Agricultural Zone. In the words of the relevant person in charge of Dujiangyan City, the project is like pressing a super power "heart" for the entire Tourism Development of Dujiangyan, making up for the shortcomings of the Dujiangyan tourism industry, injecting full vitality into the previously "quiet" Dujiangyan, realizing the appropriateness of movement and static, improving the level of tourism development, urban quality, and improving the comprehensive effect of tourism. The project will greatly shorten the time for Dujiangyan to build an "international tourism city" in three steps, and is expected to add about 15,000 jobs to Dujiangyan City, drive the permanent population of Dujiangyan City to increase by more than 100,000 people, and is expected to attract 20 million tourists / year, and the peak period of 80,000 people / day - 100,000 people / day.
With the construction of Chengdu Wanda Cultural Tourism City, the transformation and upgrading of Dujiangyan tourism development has also been fully rolled out, and various supporting projects have continued to follow up, especially in terms of transportation, and the construction of "three tracks, two highs and three transformations" will be implemented. The "three tracks" are the dujiangyan modern tram that connects to the irrigation express railway, which connects to the new airport - Tianfu New District - Shuangliu Airport - Wenjiang District to Dujiangyan; The "two highs" are the Chengdu Economic Zone Ring Expressway, the Expressway connecting the Chengwenqiao Expressway and passing through the Second Ring Expressway and the Chengdu Economic Zone Ring Expressway (Three Rings) to Dujiangyan City Section; The "three transformations" are the rerouting of the G317 Dujiangyan Yutang section, the expansion and transformation of the Duwen Expressway Yutang Toll Station, and the transformation of the Duwen Expressway conversion interchange at the southern end of the Chengdu "Three Rings" Yutang. The planning and construction of supporting transportation projects will not only further improve the regional transportation system, shorten the spatial distance with the main urban area and airport of Chengdu, but also directly radiate more than 60 million people in Sichuan and Chongqing.
In the near future, a tourist distribution center in western Sichuan, which reflects the ancient and the modern, is full of vitality and rich experience, will be presented to the world's tourists.
□ Luo Xiangming photo courtesy of the Propaganda Department of the Dujiangyan Municipal Party Committee