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Set up a million yuan award no one to learn the intangible cultural heritage opera Panlong Zizi inheritance difficulty Expert support: innovative communication form Based on the market to reshape the brand

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Qilu Network Lightning News March 5 news Panlong Zizi is a folk opera that integrates the singing voice and the Zizi cavity of Laiwu locality, which has a history of more than 300 years and is also a provincial intangible cultural heritage of Shandong Province. On February 4th, sponsored by the Publicity Department of jinan Gangcheng District Party Committee and the Gangcheng District Culture and Tourism Bureau, the "Learning Dragon Zi Zi And Taking 10,000 Yuan Grand Prix" kicked off, but in the face of generous prize money and relaxed participation conditions, no one signed up for two months, which made Han Ke, the head of the Panlong Zizi Troupe, very headache.

Set up a million yuan award no one to learn the intangible cultural heritage opera Panlong Zizi inheritance difficulty Expert support: innovative communication form Based on the market to reshape the brand

The 34-year-old Han Ke is the seventh generation inheritor of the Dragon Dragon And the "old leader" of the Dragon Dragon Theater Troupe for nearly 20 years. In February this year, after receiving 8,000 yuan of special protection funds for non-hereditary heirs in Jinan, plus 4,000 yuan from his own pocket, Han Ke decided to hold a "learn the dragon and take the 10,000 yuan grand prize" competition, "10,000 pieces to learn our dragon stick, I don't believe no one learned." ”

Television, radio, the Internet, and even personal circles of friends, the 10,000 yuan grand prize campaign of The Dragon Dragon Zi was publicized for two months, and the result was like a heavy hammer hammer to Han Ke.

Set up a million yuan award no one to learn the intangible cultural heritage opera Panlong Zizi inheritance difficulty Expert support: innovative communication form Based on the market to reshape the brand

"I never expected that there would be no one who signed up now." The current situation is very different from what Hank envisioned. After the news of the Grand Prix was sent, many people came to consult and learn to sing, but after trying, they all retreated.

Located in Xinzhuang Street, Gangcheng District, Jinan City, the Panlong Zizi Troupe is a small place with a recording studio, a editing room, a dressing room, and a small stage. On the morning of March 3, student Li Zhongwei was learning a new singing section here. "I've been studying the Dragon Dragon For half a year, and I've mastered two or three singing segments." At the end of the conversation, Li Zhongwei showed a paragraph. But to Han Ke, Li Zhongwei's tone, singing voice, vocal parts and techniques have not yet reached the standard, and this is the difficulty of singing the dragon zi well.

Set up a million yuan award no one to learn the intangible cultural heritage opera Panlong Zizi inheritance difficulty Expert support: innovative communication form Based on the market to reshape the brand

Different from the high pitch of other zizi, the dragon zizi has a higher pitch, the singing cavity is rigid and soft, good at mixing true and false sounds, once known as "wife tune", it needs to have considerable voice conditions and vocal cavity basic skills to sing well. Today, there are only 6 heirs who are in the seventh generation genealogy with Han Ke, and they are basically part-time actors, and as several inheritors get older, only two or three people can still sing on stage.

No one passed it on, which became the deepest pain in Han Ke's heart. Finding the inheritors is also the original intention of Han Ke's insistence on holding the 10,000 yuan competition.

Set up a million yuan award no one to learn the intangible cultural heritage opera Panlong Zizi inheritance difficulty Expert support: innovative communication form Based on the market to reshape the brand

The real pressure of life has become one of the reasons why many enthusiasts give up the dragon stick. The lack of professional theoretical system and outdated repertoire has also become the key to restricting the development of small dramas. In 2007, Han Ke changed his mind, founded a film and television company, created a modern script, and made a profit by shooting opera films, integrating the elements of the dragon into film and television works. Then, he fed the proceeds back to the troupe and began to rescue and sort out the historical repertoire of the dragon dragon.

Set up a million yuan award no one to learn the intangible cultural heritage opera Panlong Zizi inheritance difficulty Expert support: innovative communication form Based on the market to reshape the brand

"This is our last struggle, I have preserved a batch of materials, which is at least my historical mission." Despite all the difficulties, Hank said he was still trying to find ways to pass on the dragon stick.

For the dilemma of the inheritance of the intangible cultural heritage opera, Liu Xuebin, chairman of the Jinan Folk Tourism And Cultural Industry Association, believes that first of all, this folk art should be taken out of Laiwu. Through the modern media technology to spread out, participate in more public welfare performances, everyone knows more, naturally like more people also. Second, we must be based on the market and cannot rely entirely on the government's financial support for the protection of intangible cultural heritage. Liu Xuebin suggested that the brand can be named by the enterprise and the brand can be used as a directional service trademark to enable the survival and development of the dragon.